{"id":53176,"date":"2026-07-21T14:55:46","date_gmt":"2026-07-21T18:55:46","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?page_id=53176"},"modified":"2026-07-22T12:15:49","modified_gmt":"2026-07-22T16:15:49","slug":"shopify-ad-agency","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/services\/shopify-ad-agency\/","title":{"rendered":"Shopify Ad Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"53176\" class=\"elementor elementor-53176\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/07\/hero_shopify.jpg\" class=\"elementor-element elementor-element-4925a395 main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"4925a395\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c19750c pre-title-light elementor-widget elementor-widget-heading\" data-id=\"4c19750c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Shopify Ad Agency for B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281b16c8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"281b16c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turn <strong>Shopify Ad Spend<\/strong> Into Profitable B2B Revenue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf57c33 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"cf57c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour buyers aren\u2019t impulse shoppers. They search by part number, check contract pricing, and route the order through procurement. We buy demand for that buyer, so Shopify advertising produces revenue your CFO can defend.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-308a7ac3 e-flex e-con-boxed e-con e-child\" data-id=\"308a7ac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77da4b73 button-primary elementor-widget elementor-widget-button\" data-id=\"77da4b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b123a button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"36b123a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53768dba main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"53768dba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285d8625 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"285d8625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shopify Advertising <span class=\"heading-gold\">Built For Buying Committees,<\/span> Not Impulse Carts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-590a789c e-con-full pre-title-main e-flex e-con e-child\" data-id=\"590a789c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32952472 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"32952472\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ea6960 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"57ea6960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR B2B SHOPIFY AD AGENCY METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ca5f3af e-con-full pre-title-text e-flex e-con e-child\" data-id=\"6ca5f3af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532a8c3e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"532a8c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most Shopify agencies are builders. They theme the storefront, install the apps, and hand over a launch date. That work matters, but it does not create demand, and a B2B storefront without qualified traffic is an expensive catalog. We are an advertising partner, not a build shop.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Directive runs Shopify advertising through <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/\"><span style=\"font-weight: 400;\"><span style=\"color: #069594;\">DiscoverabilityOS<\/span><\/span><\/a><span style=\"font-weight: 400;\">, the methodology behind Customer Generation, so every campaign starts with a margin model and ends with revenue you can trace to an account. This page is the advertising expression of our <\/span><span style=\"color: #069594;\"><a style=\"color: #069594;\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/marketplace-agency\/\"><span style=\"font-weight: 400;\">Marketplace capability<\/span><\/a><\/span><span style=\"font-weight: 400;\">, the same discipline we apply to Amazon Business, distributor portals, and procurement platforms, pointed at the storefront you own outright.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def8b66 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"def8b66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00f1736 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"00f1736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-gold\">Total B2B Demand Is Flat.<\/span> Digital B2B Buying Is Not.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4314b4 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"c4314b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/07\/shopify_case_study.jpg\" class=\"elementor-element elementor-element-5d07c43 e-con-full e-flex e-con e-child\" data-id=\"5d07c43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" class=\"elementor-element elementor-element-5dee938 e-con-full e-flex e-con e-child\" data-id=\"5dee938\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec26f52 elementor-widget elementor-widget-text-editor\" data-id=\"ec26f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t$2.93 trillion\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c01f7 elementor-widget elementor-widget-text-editor\" data-id=\"77c01f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tin U.S. B2B ecommerce in 2025, growing more than 30 times faster than total B2B sales\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8821ec elementor-widget elementor-widget-text-editor\" data-id=\"f8821ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDigital Commerce 360 sizes U.S. B2B ecommerce at $2.93 trillion inside a $15.12 trillion manufacturing and distribution economy. Total B2B sales barely moved in 2025 as buyers delayed projects, cut inventory, and scrutinized pricing. More than 9 in 10 B2B transactions are now electronic, which means the order still gets placed. The only open question is which storefront captures it. Flat categories reward whoever shows up first in the purchase path, and paid demand is how you get into the consideration set before procurement standardizes on a competitor.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-142e373 hover-arrow e-flex e-con-boxed e-con e-child\" data-id=\"142e373\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.digitalcommerce360.com\/product\/b2b-ecommerce-market-report\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188a39e hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"188a39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDigital Commerce 360, 2026 B2B Ecommerce Market Forecast Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aeaba4 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2aeaba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-teal.svg\" class=\"attachment-large size-large wp-image-50818\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff30c5 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"8ff30c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed7992 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7ed7992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-gold\">The Directive Approach<\/span> To Shopify Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66f2ff2 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"66f2ff2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43e348a pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"43e348a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c312804 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"c312804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HOW IT WORKS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a66b0b e-con-full pre-title-text e-flex e-con e-child\" data-id=\"9a66b0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e99712 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e99712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe model contribution margin before we model campaigns, then buy demand only where the math holds and the buyer is real.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-fa5a2d4 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"fa5a2d4\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/divisions\/commerce\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6c5b7 hover-arrow-dark elementor-widget elementor-widget-text-editor\" data-id=\"0b6c5b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore our Commerce capabilities\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbcc1e arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0bbcc1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/03\/arrow-teal.svg\" class=\"attachment-large size-large wp-image-50818\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-509903c main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"509903c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b38ba9 carousel-offset elementor-widget elementor-widget-html\" data-id=\"9b38ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Margin-First Media Modeling\r\n<\/h5>\r\n\t\t\t<p>We start with the financial model, not the ad account. Contribution margin by SKU sets the ceiling on what a click is worth, so budget flows to the products that can actually pay for the acquisition and away from the ones quietly funding losses.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">SKU Treatment And Feed Control\r\n<\/h5>\r\n\t\t\t<p>Every SKU gets a decision: advertise, exclude, or route to quote. Then we build one source of truth for the feed so part numbers, spec attributes, availability, and pricing stay accurate everywhere the catalog appears.<\/p>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3 no-border\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Full-Funnel Demand Capture<\/h5>\r\n\t\t\t<p>Search and Shopping catch the engineer typing an MPN at 11pm. Paid social, YouTube, and CTV reach the operations lead and the finance approver who never run a search but still sign the order.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n    <div class=\"slider-item slider-item-4 last-slider-item\">\r\n\t\t<div class=\"slider-item-content-text\" style=\"max-width:330px;\"> \r\n\t\t\t<label>04<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Revenue Measurement, Not Vanity ROAS<\/h5>\r\n\t\t\t<p>We connect Shopify order data to your CRM and report contribution margin, reorder rate, and account value, so the channel is judged on profit rather than on a return the platform grades itself.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 1200,\r\n\t\t  settings: {\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},{\r\n\t\t  breakpoint: 768,\r\n\t\t  settings: {\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 480,\r\n\t\t  settings: {\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n\r\n.slick-list {\r\n    margin: 0;\r\n    overflow: visible;\r\n}\r\n\r\n.slick-track {\r\n    display: flex;\r\n    align-items: stretch;\r\n  justify-content: space-around;\r\n\r\n}\r\n\r\n.slick-slide {\r\n    margin: 0px;\r\n    border-left: 1px solid #1E1C20;\r\n    padding:40px;\r\n}\r\n\r\n.last-slider-item {\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.no-border {\r\n    border-right: 0px!important;\r\n}\r\n\r\n \r\n.slick-prev, .slick-next {\r\n    top: 100%;\r\n    background-color: transparent !important;\r\n    border-color: transparent !important;\r\n    color: #000 !important;\r\n    padding: 0 !important;\r\n    width: auto;\r\n    font-size: 20px;\r\n    line-height: 150%;\r\nmargin-top:0px;\r\n}\r\n.slick-next:before, .slick-prev:before {\r\n    color: #EB6D12;\r\n    margin: 0 6px 0 0; \r\n    top: 8px !important;\r\n    vertical-align: middle;\r\n}\r\n.side-carousel .slick-prev {\r\n    left: 70%;\r\n}\r\n.side-carousel .slick-next {\r\n    right: 26%;\r\n}\r\n.side-carousel .slick-next, .side-carousel .slick-prev{\r\n\ttop: -75px;\r\n\tcolor: transparent !important;\r\n}\r\n\r\n.slick-next:before {\r\n\tcontent: url(http:\/\/directivecons1.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/arrow-right-orange.svg)!important;\r\n\tposition:absolute!important;\r\n \tright: -50px !important;\r\n\ttop: 0px !important;\r\n\twidth: 36px;\r\n}\r\n\r\n.slick-prev:before {\r\n\tcontent: url(http:\/\/directivecons1.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/arrow-right-orange.svg)!important;\r\n\tposition:absolute!important;\r\n \tleft: -50px !important;\r\n\ttop: 0px !important;\r\n\ttransform: rotate(180deg);\r\n\twidth: 36px;\r\n}\r\n\r\n.side-carousel .slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tmargin: 30px 0 20px 0 !important;\r\n}\r\n\r\n.side-carousel button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.side-carousel .slider-item-content-text p {\r\n\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n}\r\n\r\nh3.carousel-title {\r\nfont-size: 42px;\r\nfont-style: normal;\r\nfont-weight: 700;\r\nline-height: 120%;\r\nmargin-bottom: 60px;\r\n}\r\n\r\n@media screen and (max-width: 1100px) {\r\n\r\nh3.carousel-title {\r\n    margin-bottom: 80px;\r\n    font-size:30px;\r\n}\r\n\r\n.side-carousel .slick-prev {\r\n    top:-30px;\r\n    left: 50px;\r\n}\r\n.side-carousel .slick-next {\r\n    top:-30px;\r\n    right: 50px;\r\n}\r\n\r\n.side-carousel .slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 32px!important;\r\n}\r\n\r\n.side-carousel .slider-item-content-text p {\r\n\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n\t\r\n}\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n\r\n.last-slider-item {\r\n    border-right: 0px solid #1E1C20;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-145b3c84 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"145b3c84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f10da83 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6f10da83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <span class=\"heading-gold\">Comprehensive Shopify Ad Agency Services<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92951f7 e-con-full e-flex e-con e-parent\" data-id=\"92951f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-20bf588 e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"20bf588\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a1a2ba e-flex e-con-boxed e-con e-child\" data-id=\"3a1a2ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad301bf service-title e-flex e-con-boxed e-con e-child\" data-id=\"ad301bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb1497 service-title-text elementor-widget elementor-widget-heading\" data-id=\"dfb1497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Shopify B2B<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda1188 service-description elementor-widget elementor-widget-text-editor\" data-id=\"eda1188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDrive paid demand into your Shopify B2B storefront with company catalogs, contract pricing, and net terms respected end to end.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-07430fe e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"07430fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6ac21b6 e-flex e-con-boxed e-con e-child\" data-id=\"6ac21b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa9d4c7 service-title e-flex e-con-boxed e-con e-child\" data-id=\"aa9d4c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-615eda3 service-title-text elementor-widget elementor-widget-heading\" data-id=\"615eda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Amazon Business<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dceb883 service-description elementor-widget elementor-widget-text-editor\" data-id=\"dceb883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReach the B2B buyer already sourcing on Amazon Business with Sponsored Ads and DSP managed against margin instead of marketplace vanity metrics.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-4c2019d e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"4c2019d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3cabaf9 e-flex e-con-boxed e-con e-child\" data-id=\"3cabaf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7b42f8 service-title e-flex e-con-boxed e-con e-child\" data-id=\"a7b42f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43354fa service-title-text elementor-widget elementor-widget-heading\" data-id=\"43354fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1P And 3P Strategy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6176757 service-description elementor-widget elementor-widget-text-editor\" data-id=\"6176757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDecide where each product line belongs, first party or third party, so pricing control and profitability move in the same direction.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-539dc09 e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"539dc09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-787c950 e-flex e-con-boxed e-con e-child\" data-id=\"787c950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0562c83 service-title e-flex e-con-boxed e-con e-child\" data-id=\"0562c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6705ce service-title-text elementor-widget elementor-widget-heading\" data-id=\"d6705ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Walmart Business<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6df4a service-description elementor-widget elementor-widget-text-editor\" data-id=\"8d6df4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExtend catalog visibility to Walmart Business, where procurement teams increasingly source recurring supply and consumables.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-9dc904a e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"9dc904a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14514df e-flex e-con-boxed e-con e-child\" data-id=\"14514df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ebdf5b1 service-title e-flex e-con-boxed e-con e-child\" data-id=\"ebdf5b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfba03 service-title-text elementor-widget elementor-widget-heading\" data-id=\"ecfba03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Distributor And Procurement Platforms<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5924a service-description elementor-widget elementor-widget-text-editor\" data-id=\"cd5924a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tShow up inside the punchout catalogs and approved vendor lists where the largest B2B orders are actually placed.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-575f001 e-con-full service-box service-6 e-flex e-con e-child\" data-id=\"575f001\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-81ce414 e-flex e-con-boxed e-con e-child\" data-id=\"81ce414\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22493ec service-title e-flex e-con-boxed e-con e-child\" data-id=\"22493ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cdaf6 service-title-text elementor-widget elementor-widget-heading\" data-id=\"c2cdaf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pricing And Channel Control<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9640d service-description elementor-widget elementor-widget-text-editor\" data-id=\"3b9640d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEnforce MAP and protect contract pricing so advertising never undercuts the distributor and enterprise relationships already producing revenue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e01bf8 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"5e01bf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-666014c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"666014c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <span class=\"heading-gold\">Process &amp; Impact<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01d41bf e-con-full pre-title-main e-flex e-con e-child\" data-id=\"01d41bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a70dd6 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"4a70dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bebded0 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"bebded0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHOW IT WORKS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a03abc e-con-full pre-title-text e-flex e-con e-child\" data-id=\"0a03abc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2769b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a2769b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe deliver Shopify advertising through a structured process tied to margin, not to platform-reported returns.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62353ed main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"62353ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b09601b carousel-offset elementor-widget elementor-widget-html\" data-id=\"b09601b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Model The Margin\r\n<\/h5>\r\n\t\t\t<p>Set margin targets and a North Star Metric so spend carries a defensible ceiling.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/model\/\" class=\"principle-button\">See how we model opportunity<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Control The Catalog\r\n<\/h5>\r\n\t\t\t<p>Fix feeds, SKU treatment, and pricing so every impression represents a product worth selling.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/divisions\/commerce\/\" class=\"principle-button\">Explore our Commerce division<span><\/span><\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Scale What Compounds<\/h5>\r\n\t\t\t<p>Reinvest against verified account value so growth comes from margin, not bigger budgets.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/stratos\/\" class=\"principle-button\">See how Stratos measures impact<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: true,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\t\t\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0!important;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding-left:44px;\r\n    padding-right:44px;\r\n}\r\n\r\n.slider-item {\r\n    min-height:567px;\r\n}\r\n\r\n.slider-item-1 {\r\n    padding-top:149px;\r\n    padding-bottom: 119px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-bottom: 201px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tline-height: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999999!important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n.side-carousel-trans button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #069594!important;\r\n}\r\n\r\n.principle-button:hover {\r\n    color: #069594!important;\r\n}\r\n\r\n.principle-button span {\r\n\tbackground: url(https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/03\/arrow-teal.svg) !important;\r\n\tbackground-size:contain!important;\r\n}\r\n\r\n@media screen and (max-width: 1440px) {\r\n.slider-item-1 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:0px;\r\n    padding-bottom: 40px;\r\n}\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n\tmargin-right:24px!important;\r\n}\r\n\r\n.slider-item {\r\n    min-height:0px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 0px;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFB91C\" class=\"elementor-element elementor-element-60dd5fa main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"60dd5fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32eaac3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"32eaac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Shopify Advertising Problems <strong>We Solve.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee7a880 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"ee7a880\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6bef49 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"e6bef49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3507b29 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"3507b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1372a78 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"1372a78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8e6b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d8e6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B ecommerce teams inherit a well-built Shopify storefront and a media budget with no thesis behind it. Directive connects the two, so advertising delivers qualified accounts to a catalog that is priced, structured, and ready to convert them.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47553a7 e-con-full e-flex e-con e-child\" data-id=\"47553a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe199a elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"6fe199a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">Consumer Benchmarks Misapplied to B2B<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n<h3>Consumer Benchmarks Misapplied to B2B<\/h3>\r\n<p>Agencies grade a B2B Shopify account against D2C targets that ignore your average order value, reorder cycle, and margin spread, so the same return builds profit on one SKU and destroys it on another. We set targets from contribution margin at the SKU level before we set a single budget.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Feeds Favor Names Over Part Numbers<\/span>\r\n<\/div>\r\n\r\n<div class=\"inner-content\">\r\n    <h3>Feeds Favor Names Over Part Numbers<\/h3>\r\n<p>B2B buyers search by MPN, spec, and compatibility, but most feeds are optimized for consumer-style product titles, so the highest-intent queries never match and the traffic that does arrive is unqualified. We rebuild feed architecture around the way your buyer actually searches.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">Advertising That Fights Your Own Channel\r\n<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Advertising That Fights Your Own Channel\r\n<\/h3>\r\n<p>Public list pricing in the auction undercuts the contract and distributor pricing your best accounts already receive, creating channel conflict and quiet margin leakage. We enforce MAP and route sensitive SKUs to quote instead of cart.<\/p>\r\n<\/div>\r\n\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">No Line From Ad Spend To Account Value<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>No Line From Ad Spend To Account Value<\/h3>\r\n<p>Platform-reported returns look healthy while finance cannot tie a dollar of spend to a profitable account, so the program never earns more budget. We connect Shopify order data to your CRM so contribution margin and account value are visible to the people approving the spend.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n \r\n$(document).ready(function() {\r\n    \/\/ Add click event listener to tab links\r\n    $('.tab-link').on('mouseenter', function() {\r\n\t\tvar targetId = $(this).attr('data-target');\r\n\t\t\r\n\t\t\/\/ Remove active class from all tab links\r\n\t\t$('.tab-link').removeClass('active');\r\n\t\t\/\/ Add active class to the current tab link\r\n\t\t$(this).addClass('active');\r\n\t\t\r\n\t\t\/\/ Remove active-quest class from all questions\r\n\t\t$('.question').removeClass('active-quest');\r\n\t\t\/\/ Add active-quest class to the question inside the current tab link\r\n\t\t$(this).find('.question').addClass('active-quest');\r\n\t\t\r\n\t\t\/\/ Remove active class from all content divs\r\n\t\t$('.fade-in').removeClass('active');\r\n\t\t\/\/ Add active class to the corresponding content div\r\n\t\t$('#'+targetId).addClass('active');\r\n\t\t\/\/var test = $('#' + targetId); \r\n\t\t\/\/alert(test);\r\n\t\t\/\/alert(targetId);\r\n\t});\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd9ecd elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"ddd9ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\">\r\n<div class=\"inner-content\">\r\n<p>Agencies grade a B2B Shopify account against D2C targets that ignore your average order value, reorder cycle, and margin spread, so the same return builds profit on one SKU and destroys it on another. We set targets from contribution margin at the SKU level before we set a single budget.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>B2B buyers search by MPN, spec, and compatibility, but most feeds are optimized for consumer-style product titles, so the highest-intent queries never match and the traffic that does arrive is unqualified. We rebuild feed architecture around the way your buyer actually searches.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Public list pricing in the auction undercuts the contract and distributor pricing your best accounts already receive, creating channel conflict and quiet margin leakage. We enforce MAP and route sensitive SKUs to quote instead of cart.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Platform-reported returns look healthy while finance cannot tie a dollar of spend to a profitable account, so the program never earns more budget. We connect Shopify order data to your CRM so contribution margin and account value are visible to the people approving the spend.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" class=\"elementor-element elementor-element-c41f225 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"c41f225\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c98193 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5c98193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong style=\"color:#FFB91C\">Frequently Asked Questions<\/strong> About Shopify Ad Agencies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-291bd32 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"291bd32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb17566 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"eb17566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88b7568 pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"88b7568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFAQ\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d518e3b e-con-full pre-title-text e-flex e-con e-child\" data-id=\"d518e3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64d0aca elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"64d0aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1050\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1050\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does a Shopify ad agency do for a B2B brand? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1050\" class=\"elementor-element elementor-element-4f95547 e-con-full e-flex e-con e-child\" data-id=\"4f95547\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12fa692 elementor-widget elementor-widget-text-editor\" data-id=\"12fa692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA Shopify ad agency plans, buys, and optimizes the paid media that drives qualified demand into your Shopify storefront. Directive does this for B2B brands specifically, running paid search, Shopping, Performance Max, and paid social against contribution margin rather than consumer ROAS benchmarks.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1051\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1051\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do you build or redesign Shopify stores? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1051\" class=\"elementor-element elementor-element-dded083 e-con-full e-flex e-con e-child\" data-id=\"dded083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224e4ad elementor-widget elementor-widget-text-editor\" data-id=\"224e4ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo. Directive is an advertising partner, not a development shop. We work alongside whichever build team or Shopify Plus partner you already use, and we own demand generation, feed architecture, campaign management, and revenue measurement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1052\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1052\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is Shopify PPC management different for B2B than for ecommerce? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1052\" class=\"elementor-element elementor-element-6974504 e-con-full e-flex e-con e-child\" data-id=\"6974504\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea748a6 elementor-widget elementor-widget-text-editor\" data-id=\"ea748a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B buying involves multiple stakeholders, longer cycles, contract pricing, and reorder behavior, so a single transaction never tells you what a click was worth. Our Shopify PPC services model account-level value and margin first, then set bidding and budget from that instead of from first-order return.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1053\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1053\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do you work with Shopify B2B and Shopify Plus? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1053\" class=\"elementor-element elementor-element-29285e6 e-con-full e-flex e-con e-child\" data-id=\"29285e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13e0e5b elementor-widget elementor-widget-text-editor\" data-id=\"13e0e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYes. Directive works with B2B brands on both, including companies running a Shopify B2B storefront alongside distributor, marketplace, and procurement channels. As a B2B Shopify agency focused entirely on advertising, we plug into the build you already have.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1054\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1054\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you measure results? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1054\" class=\"elementor-element elementor-element-c1311c5 e-con-full e-flex e-con e-child\" data-id=\"c1311c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a55a63 elementor-widget elementor-widget-text-editor\" data-id=\"9a55a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe connect Shopify order data to your CRM and report contribution margin, pipeline influence, and account-level value. Stratos handles marketing mix modeling and scenario planning, so budget shifts are backed by evidence rather than by platform-reported returns.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1055\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1055\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long before Shopify PPC management shows results? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1055\" class=\"elementor-element elementor-element-ee587e0 e-con-full e-flex e-con e-child\" data-id=\"ee587e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34bf791 elementor-widget elementor-widget-text-editor\" data-id=\"34bf791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFeed corrections and SKU treatment usually move performance within the first 30 to 60 days because they remove waste immediately. Margin-level gains compound over two to three quarters as bidding, creative, and channel mix are tuned against verified account value.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c53e1aa e-con-full e-flex e-con e-parent\" data-id=\"c53e1aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61cd11 elementor-widget elementor-widget-shortcode\" data-id=\"d61cd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Make Every <strong>Shopify Ad Dollar Defensible<\/strong><\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p>Partner with Directive to run Shopify advertising against margin, with the feed control, channel discipline, and measurement to prove exactly what it returned.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10446e8 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"10446e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-414251e elementor-widget elementor-widget-shortcode\" data-id=\"414251e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"37173\" class=\"elementor elementor-37173\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24e2d7 e-con-full footer-services elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d24e2d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159eeed elementor-widget elementor-widget-html\" data-id=\"159eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0px;\r\n  background-color: #fff;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid:has(.one:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.two:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.three:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.grid:has(.four:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.five:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.six:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n    display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n@media only screen and (max-width: 768px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:16px!important;\r\n    line-height: 24px!important;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/content-marketing-agency\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Content<br>Marketing<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid\">\r\n    \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Programmatic<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/revenue-operations\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/startup-package\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">Startups<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n\r\n  \r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82dc613 e-con-full footer-services elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"82dc613\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f13f elementor-widget elementor-widget-html\" data-id=\"764f13f\" data-element_type=\"widget\" data-e-type=\"widget\" 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decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Programmatic<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/revenue-operations\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/startup-package\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">Startups<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shopify Ad Agency for B2B Turn Shopify Ad Spend Into Profitable B2B Revenue Your buyers aren\u2019t impulse shoppers. They search<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-53176","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopify Ad Agency for B2B | Directive<\/title>\n<meta name=\"description\" content=\"Directive is a Shopify ad agency for B2B brands. 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