{"id":53738,"date":"2026-08-07T10:53:17","date_gmt":"2026-08-07T14:53:17","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?page_id=53738"},"modified":"2026-08-18T10:22:01","modified_gmt":"2026-08-18T14:22:01","slug":"the-q4-panic-playbook-5-tactics-b2b-b2c-ecommerce-brands","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/directive-on-demand\/the-q4-panic-playbook-5-tactics-b2b-b2c-ecommerce-brands\/","title":{"rendered":"The Q4 Panic Playbook: 5 Tactics For B2B &#038; B2C Ecommerce Brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"53738\" class=\"elementor elementor-53738\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-cee0900 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"cee0900\" data-element_type=\"container\" data-e-type=\"container\" id=\"register\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4976dc4 e-con-full e-flex e-con e-child\" data-id=\"4976dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bc515 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"a2bc515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WEBINAR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b458b43 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b458b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:700;color:#4F2A5D\">The Q4 Panic Playbook:<\/span>\u20285 Tactics For B2B &amp; B2C Ecommerce Brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0d079 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"bb0d079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen budgets tighten and timelines compress, playing it safe can become the riskiest Q4 strategy. Is your ecommerce team making the right bets?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09464b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e09464b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>KEY TAKEAWAYS<\/strong>\n<ul class=\"takeaways\">\n \t<li>Learn how to tap into the Q4 shopping mindset across B2B, B2C, and hybrid commerce without sacrificing buyer trust.<\/li>\n<li>Discover five framework-level tactics for building bolder creative, timely offers, and campaigns with more personality.<\/li>\n<li>Get a practical framework for prioritizing your Q4 bets, capturing attention, and ending the year with momentum.\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9776ff8 e-con-full e-flex e-con e-child\" data-id=\"9776ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaac3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9eaac3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reserve Your Spot \u2013 Limited Availability<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce623a elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bce623a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37\" height=\"35\" viewBox=\"0 0 37 35\" fill=\"none\"><rect x=\"35.6246\" y=\"33.9684\" width=\"34.7977\" height=\"29.8266\" transform=\"rotate(180 35.6246 33.9684)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"35.6246\" y=\"10.7711\" width=\"34.7977\" height=\"6.62813\" transform=\"rotate(180 35.6246 10.7711)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"10.7652\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 10.7652 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"20.7105\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 20.7105 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"30.6559\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 30.6559 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"10.7652\" y=\"28.9957\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 10.7652 28.9957)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"20.7105\" y=\"28.9957\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 20.7105 28.9957)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><line x1=\"5.79727\" y1=\"3.77902e-08\" x2=\"5.79727\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"22.3676\" y1=\"3.77902e-08\" x2=\"22.3676\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"30.6488\" y1=\"3.77902e-08\" x2=\"30.6488\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"14.0785\" y1=\"3.77902e-08\" x2=\"14.0785\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">September 16, 2026 - 12:30 PM EST<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"30\" viewBox=\"0 0 40 30\" fill=\"none\"><path d=\"M39.7695 29.8262H0V0H39.7695V29.8262ZM1.65723 28.1699H38.1123V4.9707H1.65723V28.1699ZM9.94531 23.1982H34.7959V24.8555H9.94531V25.6846H6.63184V24.8555H4.96875V23.1982H6.63184V22.3701H9.94531V23.1982ZM24.582 14.6377L17.4014 18.7803V10.4951L24.582 14.6377ZM1.65723 3.31445H38.1123V1.65723H1.65723V3.31445Z\" fill=\"#4F2A5D\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">45-Min Virtual Webinar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162507a elementor-widget elementor-widget-html\" data-id=\"162507a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/developer\/6448820.js\" defer><\/script>\n<div class=\"hs-form-html\" data-region=\"na1\" data-form-id=\"3d17d721-9e5e-4d25-860d-cad75c62318a\" data-portal-id=\"6448820\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-0373213 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0373213\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01d87d1 e-grid e-con-full elementor-hidden-mobile e-con e-child\" data-id=\"01d87d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14f8d69 e-con-full e-flex e-con e-child\" data-id=\"14f8d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c98d9 hosts elementor-widget elementor-widget-text-editor\" data-id=\"39c98d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Lauren Marks <\/strong>\nManaging Director, Commerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffdb3f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2ffdb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/lauren.png\" class=\"attachment-large size-large wp-image-53745\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/lauren.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/lauren-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/lauren-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be7de8f e-con-full e-flex e-con e-child\" data-id=\"be7de8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa4f31 hosts elementor-widget elementor-widget-text-editor\" data-id=\"3fa4f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Charlie Gurewitz <\/strong>\nAssociate Director, Commerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159dcb5 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"159dcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/charlie-1.png\" class=\"attachment-large size-large wp-image-53850\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/charlie-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/charlie-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/charlie-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f43ab e-con-full e-flex e-con e-child\" data-id=\"52f43ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8167e16 hosts elementor-widget elementor-widget-text-editor\" data-id=\"8167e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Stuart Kinsey<\/strong>\nAccount Principal, Content &#038; SEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8bf02 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1b8bf02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b3d96e89-stuart_10dw0dw000000000000028.png\" class=\"attachment-large size-large wp-image-52769\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b3d96e89-stuart_10dw0dw000000000000028.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b3d96e89-stuart_10dw0dw000000000000028-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/b3d96e89-stuart_10dw0dw000000000000028-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27299bb e-con-full e-flex e-con e-child\" data-id=\"27299bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c8fde hosts elementor-widget elementor-widget-text-editor\" data-id=\"14c8fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Craig Flynn<br \/><\/strong>Sr. Account Strategist, Programmatic<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce418 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"20ce418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/craig.png\" class=\"attachment-large size-large wp-image-54266\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/craig.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/craig-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/craig-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc60d95 elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet dce_masking-none elementor-widget elementor-widget-image\" data-id=\"fc60d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Thumbnail_16_9_Webinar_September2026.jpg\" class=\"attachment-large size-large wp-image-54265\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Thumbnail_16_9_Webinar_September2026.jpg 960w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Thumbnail_16_9_Webinar_September2026-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Thumbnail_16_9_Webinar_September2026-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#301938\" class=\"elementor-element elementor-element-ad52211 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"ad52211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6400bef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6400bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is Playing It Safe Putting <span style=\"font-weight:700;color:#FFD4FF\">Your Q4 Growth At Risk?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def997a e-con-full pre-title-main e-flex e-con e-child\" data-id=\"def997a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4227668 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"4227668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe310bd pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"fe310bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tABOUT THE WEBINAR\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc58bd7 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"fc58bd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb66ba5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb66ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Q4 is when ecommerce marketing teams feel the pressure. Budgets face more scrutiny, timelines shrink, and the instinct is to protect what is already working rather than take a chance on something new.<\/span><\/p><p><span style=\"font-weight: 400;\">The problem? Buyers are already in a shopping mindset. They are actively comparing options, responding to timely offers, and expecting brands to bring more energy to the experience. Yet many B2B and hybrid commerce teams leave that opportunity on the table by extending the same static campaigns and waiting until January to experiment.<\/span><\/p><p><span style=\"font-weight: 400;\">In this webinar, Lauren Marks, Managing Director of Commerce at Directive, and Charlie Gurewitz, Associate Director of Commerce at Directive, break down the five tactics B2B, B2C, and hybrid ecommerce brands need to bet on before the year ends. You\u2019ll learn how to apply seasonal buying psychology, introduce more creativity into your campaigns, prioritize opportunities when budgets are tight, and evaluate whether your Q4 calendar is built for growth or simply designed to close out the year.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you\u2019re trying to capture more demand, strengthen pipeline, or create momentum heading into the new year, this session will give you a practical framework for making Q4 a growth quarter on its own terms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0abc091 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0abc091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759ee6a elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"759ee6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>Keep Watching:<\/strong> Discover More On-Demand Masterclasses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc2b74 elementor-widget elementor-widget-html\" data-id=\"adc2b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80e06f8 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"80e06f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d5b945 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"6d5b945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82e1cb2 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"82e1cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPAST SESSIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebfa464 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"ebfa464\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d4cb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24d4cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore more on-demand masterclasses covering paid media efficiency, audience strategy, performance creative, and the systems that turn limited resources into sustainable pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9b6d6 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6c9b6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;53464&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-53464\">.elementor-53464 .elementor-element.elementor-element-8fd7d8e{--display:flex;}.elementor-53464 .elementor-element.elementor-element-7afc2e7 img{width:100%;height:212px;object-fit:cover;object-position:center center;}.elementor-53464 .elementor-element.elementor-element-5d7a4f0{font-size:24px;font-weight:700;line-height:28px;color:#1E1C20;}.elementor-53464 .elementor-element.elementor-element-5d7a4f0 > .elementor-widget-container{margin:24px 0px 12px 0px;}.elementor-53464 .elementor-element.elementor-element-b475333 > .elementor-widget-container{margin:24px 0px 0px 0px;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-51690 post-51690 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1-1024x511.jpg\" class=\"attachment-large size-large wp-image-51692\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1-1024x511.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/Webinar_June2026-1.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGEO\/AEO Readiness: Getting LLMs to Favor Your Brand\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI search is changing how buyers discover software. Is your brand showing up in the answers that matter?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/webinar\/geo-aeo-readiness-getting-llms-to-favor-your-brand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-52669 post-52669 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"481\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/webinar-hosts-1.jpg\" class=\"attachment-large size-large wp-image-52551\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/webinar-hosts-1.jpg 855w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/webinar-hosts-1-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/06\/webinar-hosts-1-768x432.jpg 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe AI Search Playbook for B2B: 7 Tactics to Future-Proof Your Discoverability\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI citations are the new currency of discovery, disrupting every channel from Google Ads to organic search. There\u2019s a new playbook required to win.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/webinar\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-49883 post-49883 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"499\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg\" class=\"attachment-large size-large wp-image-49972\" alt=\"Webinar Why Your AI Search Is Hard to Measure\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-768x383.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy Your AI Search Is Hard to Measure (and How to Fix It)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn how to separate measurable signals from noise and connect AI visibility to business impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/webinar\/ai-search-measurement\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8244d8 e-con-full e-flex e-con e-parent\" data-id=\"b8244d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afad70 elementor-widget elementor-widget-text-editor\" data-id=\"1afad70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" 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