{"id":55342,"date":"2026-09-04T09:16:55","date_gmt":"2026-09-04T13:16:55","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?page_id=55342"},"modified":"2026-09-10T19:05:58","modified_gmt":"2026-09-10T23:05:58","slug":"b2b-google-ads-agency","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/uk\/services\/b2b-google-ads-agency\/","title":{"rendered":"Google Ads Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"55342\" class=\"elementor elementor-55342\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/09\/hero_google_ads.jpg\" class=\"elementor-element elementor-element-f71aa45 main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"f71aa45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f84ecb pre-title-light elementor-widget elementor-widget-heading\" data-id=\"1f84ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">GOOGLE ADS AGENCY FOR B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ed229 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a5ed229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turn High-Intent Searches Into <b>Defensible Revenue.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-053d057 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"053d057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Build B2B Google Ads around high-intent buyers, searches, and signals most likely to convert. Directive connects campaign performance to CRM outcomes to optimize spend for stronger returns.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9bcfc1 e-flex e-con-boxed e-con e-child\" data-id=\"a9bcfc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0ece button-primary elementor-widget elementor-widget-button\" data-id=\"daf0ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24c672 button-primary button-fill elementor-widget elementor-widget-button\" data-id=\"e24c672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1876f96 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"1876f96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07c910a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"07c910a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make Google Ads a <span class=\"heading-green\">More Predictable Revenue Channel<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe288bc e-con-full pre-title-main e-flex e-con e-child\" data-id=\"fe288bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-91c38ed pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"91c38ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3fcf71 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"e3fcf71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OUR B2B GOOGLE ADS AGENCY METHODOLOGY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4c2096 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"c4c2096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0277564 elementor-widget elementor-widget-text-editor\" data-id=\"0277564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Directive combines buyer intent, firmographic targeting, and financial modeling to determine where Google Ads can create the strongest return.<\/p><p><span style=\"color: #eb6d12;\"><a style=\"color: #eb6d12;\" href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/\">DiscoverabilityOS\u2122<\/a><\/span>\u00a0connects this strategy to the customer journey, helping you capture demand and scale investment where it drives incremental revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4764917 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"4764917\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/09\/google_ads_case_study.jpg\" class=\"elementor-element elementor-element-6550aab e-con-full e-flex e-con e-child\" data-id=\"6550aab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#176739\" class=\"elementor-element elementor-element-e9543c1 e-con-full e-flex e-con e-child\" data-id=\"e9543c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f388ecb elementor-widget elementor-widget-text-editor\" data-id=\"f388ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t124%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247f9ff elementor-widget elementor-widget-text-editor\" data-id=\"247f9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOver Projected Goal Sign-Up Volume\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88553ec elementor-widget elementor-widget-text-editor\" data-id=\"88553ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tdbt partnered with Directive to build and launch its first paid media program for the Coalesce conference. With no historical campaign data to rely on, Directive established custom performance benchmarks and launched a cross-medium Google Ads strategy across high-intent search and broader demand capture. The campaign finished 124% above projected sign-up volume, 55% below projected cost per signup, and 94% above projected conversion rate.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-19c55d5 hover-arrow e-flex e-con-boxed e-con e-child\" data-id=\"19c55d5\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/case-studies\/dbt\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75bf4fb hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"75bf4fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Case Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eacd88 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0eacd88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee1fbdd main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"ee1fbdd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd376d5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fd376d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-green\">Directive's Approach<\/span> to B2B Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-512cc68 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"512cc68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a7d7a41 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"a7d7a41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9073dac pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"9073dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHOW IT WORKS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7d78f8 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"f7d78f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf2167 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5bf2167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective builds Google Ads around your market economics so every campaign is optimized toward qualified opportunities and stronger business outcomes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-ae4ba34 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"ae4ba34\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98ffe4f hover-arrow-dark elementor-widget elementor-widget-text-editor\" data-id=\"98ffe4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore our Paid Media capabilities\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e72ae arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f6e72ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/09\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-46953\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fcaf3a main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0fcaf3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3c1c2 carousel-offset elementor-widget elementor-widget-html\" data-id=\"9c3c1c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n\r\n<div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Pipeline-Fed Bidding<\/h5>\r\n\t\t\t<p>We connect CRM outcomes back to Google Ads so Smart Bidding can optimize toward SQLs, opportunities, and closed revenue instead of surface-level conversions.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Query & Intent Control<\/h5>\r\n\t\t\t<p>We tighten match types, negatives, and search-term governance so budget stays focused on commercially relevant searches instead of low-value traffic.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Buying-Committee Conversion Paths<\/h5>\r\n\t\t\t<p>We align offers and landing pages to different buyer roles and stages so paid search can support more of the decision process.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n    <div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>04<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Automation With Guardrails<\/h5>\r\n\t\t\t<p>We structure Performance Max and Demand Gen around stronger exclusions, audience signals, and value rules so automation stays aligned to your ICP.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n    <div class=\"slider-item last-slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>05<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Revenue Reporting Your CFO Accepts<\/h5>\r\n\t\t\t<p>We measure Google Ads through pipeline, cost per opportunity, CAC, and payback so performance reflects the economics of the business.<\/p>\r\n\t\t<\/div>\r\n    <\/div>\r\n \r\n   \r\n  <\/div>\r\n\r\n<script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  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!important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #EB6D12!important;\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px solid #1E1C20;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n}\r\n\r\n.last-slider-item {\r\n    border-right: 0px solid #1E1C20;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f00189 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"9f00189\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a96dcf6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a96dcf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Comprehensive <span class=\"heading-green\">Google Ads Services<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3464dd5 e-con-full e-flex e-con e-parent\" data-id=\"3464dd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-a494c8f e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"a494c8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d27ed9 service-title e-flex e-con-boxed e-con e-child\" data-id=\"5d27ed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9eb966 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"c9eb966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Google Search Campaign Management<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae2d71 service-description elementor-widget elementor-widget-text-editor\" data-id=\"1ae2d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild and manage branded, non-branded, competitor, and category search campaigns across Google Ads with ongoing bidding, budget, and ad optimization.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-bab6e4d e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"bab6e4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3032a72 service-title e-flex e-con-boxed e-con e-child\" data-id=\"3032a72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-728cb5f service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"728cb5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Keyword &amp; Search Term Strategy<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba2f65 service-description elementor-widget elementor-widget-text-editor\" data-id=\"6ba2f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Expand high-value keyword coverage while using search term analysis and negative keyword controls to reduce irrelevant spend.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-517f6c9 e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"517f6c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1020225 service-title e-flex e-con-boxed e-con e-child\" data-id=\"1020225\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e937c service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"a6e937c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Performance Max Management<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769a218 service-description elementor-widget elementor-widget-text-editor\" data-id=\"769a218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Structure and optimize Performance Max campaigns across Google\u2019s inventory with stronger asset groups, audience signals, exclusions, and conversion inputs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-fcb9965 e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"fcb9965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-da7fbaa service-title e-flex e-con-boxed e-con e-child\" data-id=\"da7fbaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb943b service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"fdb943b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Demand Gen Campaigns<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ab846 service-description elementor-widget elementor-widget-text-editor\" data-id=\"14ab846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use Demand Gen across YouTube, Discover, and Gmail to reach relevant audiences beyond active search and support consideration earlier in the buying process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-d0d3c67 e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"d0d3c67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d64ec0 service-title e-flex e-con-boxed e-con e-child\" data-id=\"2d64ec0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fa923 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"b7fa923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>YouTube &amp; Display Advertising<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8599ae service-description elementor-widget elementor-widget-text-editor\" data-id=\"e8599ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Run video, display, and remarketing campaigns across Google\u2019s network to extend reach and maintain visibility throughout longer B2B buying cycles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-abf6b9e e-con-full service-box service-6 e-flex e-con e-child\" data-id=\"abf6b9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1f1c9eb service-title e-flex e-con-boxed e-con e-child\" data-id=\"1f1c9eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ec24a service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"e0ec24a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Google Ads Landing Page Optimization<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa730c service-description elementor-widget elementor-widget-text-editor\" data-id=\"9aa730c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Create and test landing pages specifically for Google Ads traffic to improve message match, conversion rate, and paid search efficiency.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67312b7 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"67312b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-175338e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"175338e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Market Opportunity to <span class=\"heading-green\">Smarter Investment<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-126456b e-con-full pre-title-main e-flex e-con e-child\" data-id=\"126456b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-01c6d1e pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"01c6d1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-694ec11 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"694ec11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHOW IT WORKS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ef0cb e-con-full pre-title-text e-flex e-con e-child\" data-id=\"c1ef0cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80ebdda elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"80ebdda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective connects market sizing, campaign execution, and performance measurement so Google Ads can scale with greater control and clearer business impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-617cbdd main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"617cbdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc04b41 carousel-offset elementor-widget elementor-widget-html\" data-id=\"fc04b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Model the Search Opportunity<\/h5>\r\n\t\t\t<p>Forecast available demand, expected conversion volume, and efficiency targets before setting campaign budgets.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/discoverabilityos\/model\/\" class=\"principle-button\">See how we model growth<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Capture Demand Across Google<\/h5>\r\n\t\t\t<p>Build the right mix of Search, PMax, Demand Gen, and retargeting around where your buyers are most likely to engage.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\" class=\"principle-button\">Explore our Paid Media capability<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Prove and Scale Performance<\/h5>\r\n\t\t\t<p>Connect Google Ads performance to pipeline and revenue so your team knows where to spend.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/uk\/stratos\/\" class=\"principle-button\">See how we connect spend to revenue<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div>\r\n \r\n   \r\n  <\/div>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding:74px 24px 68px 33px;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999 !important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #EB6D12!important;\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px solid #1E1C20;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b96a18e main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"b96a18e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55a293c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"55a293c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The B2B Google Ads Problems <span class=\"heading-green\">We Solve.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da46647 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"da46647\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55c34da pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"55c34da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8baa6 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"5d8baa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb7035 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"deb7035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc59231 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fc59231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B Google Ads can look efficient in-platform while still producing weak commercial outcomes. We solve the structural issues that keep spend disconnected from qualified pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4397dfb e-con-full e-flex e-con e-child\" data-id=\"4397dfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98184d1 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"98184d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">Low-Quality Lead Volume<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n<h3>Low-Quality Lead Volume<\/h3>\r\n<p>Smart Bidding will optimize toward the conversion signal it receives, even when that means lower-quality leads. We retrain bidding around CRM outcomes so spend moves toward buyers with real opportunity potential.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Expensive Wasted Clicks<\/span>\r\n<\/div>\r\n\r\n<div class=\"inner-content\">\r\n    <h3>Expensive Wasted Clicks<\/h3>\r\n<p>In narrow B2B markets, wasted clicks add up quickly. We tighten query control and negative keyword governance so budget stays concentrated on searches with real commercial value.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">Leads That Never Convert<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Leads That Never Convert<\/h3>\r\n<p>Low-fit traffic can make platform metrics look healthy while sales quality deteriorates. We filter at the query, audience, and form level, then measure success by opportunity creation.<\/p>\r\n<\/div>\r\n\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">Incomplete Revenue Attribution<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Incomplete Revenue Attribution<\/h3>\r\n<p>Long sales cycles make in-platform conversion data an incomplete view of performance. We connect campaign activity to influenced pipeline so investment decisions reflect the full buying cycle.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n \r\n$(document).ready(function() {\r\n    \/\/ Add click event listener to tab links\r\n    $('.tab-link').on('mouseenter', function() {\r\n\t\tvar targetId = $(this).attr('data-target');\r\n\t\t\r\n\t\t\/\/ Remove active class from all tab links\r\n\t\t$('.tab-link').removeClass('active');\r\n\t\t\/\/ Add active class to the current tab link\r\n\t\t$(this).addClass('active');\r\n\t\t\r\n\t\t\/\/ Remove active-quest class from all questions\r\n\t\t$('.question').removeClass('active-quest');\r\n\t\t\/\/ Add active-quest class to the question inside the current tab link\r\n\t\t$(this).find('.question').addClass('active-quest');\r\n\t\t\r\n\t\t\/\/ Remove active class from all content divs\r\n\t\t$('.fade-in').removeClass('active');\r\n\t\t\/\/ Add active class to the corresponding content div\r\n\t\t$('#'+targetId).addClass('active');\r\n\t\t\/\/var test = $('#' + targetId); \r\n\t\t\/\/alert(test);\r\n\t\t\/\/alert(targetId);\r\n\t});\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-323ce3c elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"323ce3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\">\r\n<div class=\"inner-content\">\r\n<p>Smart Bidding will optimize toward the conversion signal it receives, even when that means lower-quality leads. <\/p>\r\n\r\n<p>We retrain bidding around CRM outcomes so spend moves toward buyers with real opportunity potential.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>In narrow B2B markets, wasted clicks add up quickly.<\/p>\r\n\r\n<p>We tighten query control and negative keyword governance so budget stays concentrated on searches with real commercial value.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Low-fit traffic can make platform metrics look healthy while sales quality deteriorates.<\/p> \r\n\r\n<p>We filter at the query, audience, and form level, then measure success by opportunity creation.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Long sales cycles make in-platform conversion data an incomplete view of performance.<\/p>\r\n\r\n<p>We connect campaign activity to influenced pipeline so investment decisions reflect the full buying cycle.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#0E3F23\" class=\"elementor-element elementor-element-e7a89e5 main-pad testimonial-container e-flex e-con-boxed e-con e-parent\" data-id=\"e7a89e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c516b elementor-testimonial--layout-image_left elementor-testimonial--align-left testimonial-carousel green elementor-testimonial--mobile-align-center elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"c6c516b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThe EMEA team at Directive have impressed me with their thorough approach. They have made a number of observations and subsequent optimisations to our search campaigns, resulting in significantly lower spend while delivering improved results.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Lorraine Chapman<\/span><span class=\"elementor-testimonial__title\">SugarCRM<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/05\/SugarCRM.svg\" alt=\"Lorraine Chapman\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-5e42a69 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"5e42a69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e8f81 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"31e8f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions About <span class=\"heading-green\">Google Ads<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd5d7f6 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"dd5d7f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d9e9d2 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"7d9e9d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbf15d pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"4dbf15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle Ads FAQ\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-994a875 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"994a875\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebdad5 elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"7ebdad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1320\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1320\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does a B2B Google Ads agency do? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1320\" class=\"elementor-element elementor-element-9fd896f e-con-full e-flex e-con e-child\" data-id=\"9fd896f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3a0f1 elementor-widget elementor-widget-text-editor\" data-id=\"6c3a0f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA B2B Google Ads agency plans, builds, and manages campaigns around long sales cycles, complex buying groups, and qualified demand. At Directive, that means structuring accounts around your ICP, connecting Google Ads to CRM outcomes, and measuring performance through pipeline and opportunity creation instead of lead volume alone.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1321\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1321\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do Google Ads work for B2B? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1321\" class=\"elementor-element elementor-element-ca9603f e-con-full e-flex e-con e-child\" data-id=\"ca9603f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-119e4c3 elementor-widget elementor-widget-text-editor\" data-id=\"119e4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYes, when campaigns are built around B2B economics. Google Ads captures buyers while they are actively researching solutions, but performance depends on strong qualification signals, disciplined query control, and measurement that extends beyond the initial conversion.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1322\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1322\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is B2B Google Ads different from B2C? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1322\" class=\"elementor-element elementor-element-fb01d5c e-con-full e-flex e-con e-child\" data-id=\"fb01d5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd4cdb elementor-widget elementor-widget-text-editor\" data-id=\"4cd4cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B campaigns operate with smaller audiences, higher costs per click, longer sales cycles, and more stakeholders involved in each decision. That makes offline conversion tracking, tighter search-term control, and full-funnel measurement far more important than in a typical B2C account.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1323\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1323\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you connect Google Ads B2B lead generation to revenue? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1323\" class=\"elementor-element elementor-element-69807b1 e-con-full e-flex e-con e-child\" data-id=\"69807b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c0a6 elementor-widget elementor-widget-text-editor\" data-id=\"b35c0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe send CRM outcomes back into Google Ads through offline conversion tracking and enhanced conversions for leads. This helps Smart Bidding learn which conversions become qualified opportunities while giving your team clearer visibility into pipeline, cost per opportunity, and downstream revenue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1324\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1324\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are realistic B2B Google Ads benchmarks? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1324\" class=\"elementor-element elementor-element-e5c218a e-con-full e-flex e-con e-child\" data-id=\"e5c218a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8060543 elementor-widget elementor-widget-text-editor\" data-id=\"8060543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBenchmarks vary significantly by category, deal size, competition, and sales economics. We set targets using your own conversion rates, opportunity value, payback expectations, and auction costs so performance is measured against what sustainable growth actually requires.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1325\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1325\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How much budget do B2B companies need for Google Ads? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1325\" class=\"elementor-element elementor-element-1327809 e-con-full e-flex e-con e-child\" data-id=\"1327809\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb07d9 elementor-widget elementor-widget-text-editor\" data-id=\"bdb07d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBudget should be large enough to generate meaningful data within the search demand available in your market. We typically size investment by working backward from pipeline goals, conversion rates, close rates, and expected cost per click rather than applying a generic minimum.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1326\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1326\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does it take to see pipeline from B2B Google Ads? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1326\" class=\"elementor-element elementor-element-164f5b3 e-con-full e-flex e-con e-child\" data-id=\"164f5b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb8976 elementor-widget elementor-widget-text-editor\" data-id=\"bdb8976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEarly improvements in search quality and conversion efficiency can appear within the first 30 to 60 days. Pipeline and revenue impact usually follow the length of your sales cycle, so longer-cycle businesses need more time before the full commercial picture becomes clear.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4fb800 e-con-full e-flex e-con e-parent\" data-id=\"d4fb800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f460ea0 elementor-widget elementor-widget-shortcode\" data-id=\"f460ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/uk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Turn Google Ads Into a <strong>Stronger Growth Channel<\/strong><\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p><span style=\"font-weight: 400\">Partner with Directive to improve efficiency, increase qualified opportunity creation, and make every dollar of Google Ads investment work harder.<\/span><\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-315a1c1 e-con-full e-flex e-con e-parent\" data-id=\"315a1c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4167637 elementor-widget elementor-widget-shortcode\" data-id=\"4167637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"37173\" class=\"elementor elementor-37173\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24e2d7 e-con-full footer-services elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d24e2d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159eeed elementor-widget elementor-widget-html\" data-id=\"159eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0px;\r\n  background-color: #fff;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid:has(.one:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.two:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.three:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.grid:has(.four:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.five:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.six:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n    display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n@media only screen and (max-width: 768px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:16px!important;\r\n    line-height: 24px!important;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/content-marketing-agency\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Content<br>Marketing<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/paid-media-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid\">\r\n    \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Programmatic<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/revenue-operations\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/startup-package\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">Startups<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n\r\n  \r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82dc613 e-con-full footer-services elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"82dc613\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f13f elementor-widget elementor-widget-html\" data-id=\"764f13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid-mobile {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 0px;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  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href=\"https:\/\/directiveconsulting.com\/uk\/services\/paid-media-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n  <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left 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