{"id":10075,"date":"2016-11-11T10:55:33","date_gmt":"2016-11-11T10:55:33","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=10075"},"modified":"2024-05-23T07:44:22","modified_gmt":"2024-05-23T11:44:22","slug":"b2b-mobile-marketing-strategy","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/b2b-mobile-marketing-strategy\/","title":{"rendered":"B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search"},"content":{"rendered":"
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B2B Mobile marketing is <\/span><\/span>steadily<\/span><\/span> taking up a larger and larger percentage of search interactions<\/span><\/span>. Your mobile marketing strategy needs to adapt to stay ahead of the curve. <\/span><\/div>\n<\/div>\n
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Keyword research, the backbone of search optimization, is <\/span>rapidly<\/span><\/span> evolving. <\/span>SEO agencies<\/span>, DIY-content marketers, and <\/span><\/span>PPC companies<\/span> alike need to optimize more than ever<\/span><\/span>.<\/span><\/div>\n<\/div>\n
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Semantic search and voice search are changing what users are entering into the search bar<\/span><\/span>. <\/span>Which means that you need to change how you optimize and target your content, and even how you decide what pieces to write and what pieces to pass over<\/span><\/span>. <\/span><\/div>\n<\/div>\n
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What worked for targeting yesterday, <\/span>simply<\/span><\/span> won\u2019t cut it today.<\/span><\/div>\n<\/div>\n
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In their recent marketing statistics post, Hubspot mentioned how <\/span><\/span>49% of B2B researchers<\/span><\/a> who use their mobile device for research do so while at work<\/span><\/span>. <\/span>This means that half of the market is reading, researching, and converting on mobile devices<\/span><\/span>. That’s some market share you can’t afford to pass up. <\/span><\/div>\n

Mobile Keywords: Hitting a Moving Target<\/h2>\n
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The best content strategies are those that <\/span>are <\/span><\/span>built around hard earned data.<\/span> As much as we’d like to be “inspirational,” spur-of-the-moment creative copy usually doesn’t rank<\/span><\/span>. <\/span><\/div>\n<\/div>\n
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Truly<\/span><\/span> targeted content is going to drive the most engagements within your ideal readership<\/span><\/span>. It\u2019s not only going to be actionable and easy to read. It\u2019s going to be <\/span>easy to find<\/span>.<\/span><\/div>\n<\/div>\n

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But what happens when the content arena shifts to a mobile keyword base? <\/span>How do you optimize your B2B mobile marketing strategy to align with your ordinaryB2B content roadmap<\/span><\/span>? <\/span><\/div>\n<\/div>\n
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