{"id":12486,"date":"2017-06-06T18:57:02","date_gmt":"2017-06-06T18:57:02","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=12486"},"modified":"2024-05-23T07:42:36","modified_gmt":"2024-05-23T11:42:36","slug":"15-converting-b2b-landing-pages","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/15-converting-b2b-landing-pages\/","title":{"rendered":"15 B2B Landing Pages That Convert"},"content":{"rendered":"

For the average B2B company, building landing pages<\/a> that convert is an important job. Your products and services are the lifeblood of your company, so you want to do what you can to convert site visitors to customers immediately.<\/p>\n

There are many important factors to think about when creating a landing page. A pleasing aesthetic, an easy to use page, and a clear call to action<\/a> are essential. But they are only the tip of the iceberg.<\/p>\n

The goal is to convert<\/a><\/u>\u00a0visitors into customers as soon as a few seconds to a few minutes after they land on your page. Of course, the hard part is knowing how to achieve this goal.<\/p>\n

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With this in mind, we could create a post that explains how to make the conversions possible, step by step. There is a more straightforward way that is more effective. Most people learn by example and visualization. Due to this, we want to meet readers halfway by providing useful examples you can draw inspiration from and mimic.<\/p>\n

Check out the following cool B2B landing pages that convert!<\/p>\n

15 B2B Landing Pages that Convert<\/strong><\/h2>\n

The following 15 B2B landing pages are great examples of how to convert visitors to customers. On each of these pages, you will notice common threads and best practices. Though the following companies are different, their ties to B2B marketing<\/a><\/u>\u00a0serve as a connective theme.<\/p>\n

For your own B2B landing page success, focus on how these pages are similar. From here, you can begin making plans to create your landing pages that convert.<\/p>\n

Landing Page #1: Avalara<\/h3>\n

Avalara<\/a><\/u>\u00a0is a tax software company. They focus on helping other companies figure out their sales and tax transactions. Their tax automation software covers a range of needs. Avalara returns accurate data on geo-located sales tax rates, certificate management, and filing.<\/p>\n

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Immediately on their landing page, visitors know what Avalara does, and how they do it. They provide a quick overview of their business objectives. They also offer contact information, featured products, and testimonials from notable companies. This B2B landing page is useful because it gets straight to the point about what you need and how they can help.<\/p>\n

Page Aspects to Emulate:<\/p>\n