{"id":12962,"date":"2017-08-18T19:14:05","date_gmt":"2017-08-18T19:14:05","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=12962"},"modified":"2025-03-21T14:11:35","modified_gmt":"2025-03-21T18:11:35","slug":"dont-start-new-search-campaign-without-11-indispensable-b2b-marketing-tools","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/dont-start-new-search-campaign-without-11-indispensable-b2b-marketing-tools\/","title":{"rendered":"Don\u2019t Start a Campaign without these 11 B2B Marketing Tools"},"content":{"rendered":"

High conversion rates aren\u2019t an accident. There\u2019s nothing fluky about them.<\/span><\/p>\n

Yet only <\/span>22% of companies<\/span><\/a> feel that their conversion rates are adequate, according to HubSpot. <\/span><\/p>\n

So how can you avoid being the other 78%? <\/span><\/p>\n

Start by using tools that solve problems and provide shortcuts. There\u2019s no reason to guess which campaigns will work. You don\u2019t have to work in the dark, wasting money on ineffective keywords or bad content topics.<\/span><\/p>\n

All of that information is already out there for you.<\/span><\/p>\n

You just have to know where to look, who to analyze, and which tool is the right one for the job.<\/span><\/p>\n

Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions.<\/span><\/p>\n

1. SEMrush<\/b><\/h2>\n

Today\u2019s SERPs are blended.<\/span><\/p>\n

Each result will display everything from branded content, to new,s, images, video, in-depth, content, and of course, your organic and paid positions.<\/span><\/p>\n

That means you have to <\/span>compete on all fronts in a single, coordinated effort<\/span><\/a>. <\/span><\/p>\n

SEO, SEM, digital placements, and social need to all come together.<\/span><\/p>\n

SEMrush<\/span><\/a> helps make that possible.<\/span><\/p>\n

\"\"<\/p>\n

(<\/span>Image Source<\/span><\/a>)<\/span><\/p>\n

SEMrush allows you to uncover what your competitors are doing, see which keywords they\u2019re selecting, and even what they\u2019re paying for each one.<\/span><\/p>\n

You can even do a deeper dive into the ad creative they\u2019re using. <\/span><\/p>\n

So there\u2019s no more guessing. You can run a competitive analysis to quickly benchmark what\u2019s already working on an industry, reverse engineering their approach. Then you can build off that initial scope.<\/span><\/p>\n

Pricing for the tool begins at just <\/span>$69.95 per month<\/span><\/a>, but sample searches can be completed and portions of the data may be viewed before you start paying in full.<\/span><\/p>\n

Admittedly, some of the metrics are a little vague and unhelpful (like \u201cTotal Traffic Cost\u201d).<\/span><\/p>\n

\"\"<\/p>\n

But the benefit comes in being able to toggle back-and-forth between PPC and SEO. <\/span><\/p>\n

For example, you can quickly find the \u2018money keywords\u2019 from PPC campaigns before transitioning those over to your organic search account.<\/span><\/p>\n

You can also check out backlinks<\/a> and look into your competitor\u2019s ranks in comparison to where you sit on the scale, too. <\/span><\/p>\n

2. Moz<\/b><\/h2>\n

Moz<\/span><\/a> is campaign driven.<\/span><\/p>\n

So you\u2019re not just researching keywords, tracking position changes, and pulling up competitor link profiles.<\/span><\/p>\n

You can do all of those things. However, Moz will help you be able to <\/span>track these changes over time<\/span><\/i>.<\/span><\/p>\n

\"\"<\/p>\n

Their Open Site Explorer has been one of the easiest backlink tools to use for years. It will help you find <\/span>link building<\/span><\/a> opportunities quickly. Find top pages, view social information, analyze anchor text<\/a>, and dive deep into individual backlinks.<\/span><\/p>\n

The Open Site Explorer dashboard provides a nice competitive overview that will give you aggregate metrics at a glance.<\/span><\/p>\n

\"\"<\/p>\n

The new Keyword Explorer tool is excellent, prioritizing keywords not just by volume and competition but also <\/span>relevance<\/span><\/i>, <\/span>potential,<\/span><\/i> and <\/span>opportunity<\/span><\/i>.<\/span><\/p>\n

That makes it easy to prioritize because you\u2019ll know exactly how much effort it will require to actually rank for them in comparison to the traffic they could bring in. (AKA, you\u2019ll know which ones are worth the hassle). <\/span><\/p>\n

You can then group related keywords with different lists to easily filter and organize by campaign or department.<\/span><\/p>\n

\"\"<\/p>\n

You can export any of the information inside Moz. And you can setup recurring report templates to send out to bosses or clients at a regular interval.<\/span><\/p>\n

3. SpyFu<\/b><\/h2>\n

SpyFu<\/span><\/a> will allow you to enter in any website and see the most profitable keywords they\u2019re showing up for in Google. <\/span><\/p>\n

\"\"<\/p>\n

One interesting feature is SpyFu\u2019s ability to go back in time. <\/span>
\n<\/span><\/p>\n

So you can see how organic results have fluctuated for the last ten years, for example. You can also select any Google algorithm and uncover how it changed a website in the past.<\/span><\/p>\n

Additionally, you can see when, where, and how a company began an AdWords campaign, how their ad copy fluctuated, and what keyword groups they began to change to get a better conversion rates. <\/span><\/p>\n

Most other tools give you a current look at a company\u2019s strategy. But these historical views will help you understand how they changed and why.<\/span><\/p>\n

Overall, SpyFu lets you spy on the competition and gain insight into their secrets…so that they aren\u2019t such a secret anymore. <\/span><\/p>\n

\"\"<\/p>\n

Competitive benchmarking tools help give you a direction. Are they growing fast or really getting results? <\/span><\/p>\n


\n<\/span>Now take a look at their content ideas. Don\u2019t copy them outright, but make them better. Find those little nuggets of gold that will help take your campaigns to the next level. <\/span><\/p>\n

4. Majestic SEO<\/b><\/h2>\n

Majestic SEO<\/span><\/a> is quite possibly the best backlink analysis service out there, and has been dubbed as a great alternative for backlink reports against <\/span>Yahoo! SiteExplorer<\/span><\/a>.<\/span><\/p>\n

\"\"<\/p>\n

Basic data on Majestic SEO is free, and your report will come up as soon as you enter in the request for your website.<\/span><\/p>\n

You will, however, have to prove that you own the site by uploading an empty page to the root of your site before getting a deeper dive.<\/span><\/p>\n

You can also purchase credits if you want to get a backlink report on competitors<\/span><\/p>\n

The tool offers a wide range of helpful reports, including:<\/span><\/p>\n