{"id":14082,"date":"2018-04-17T21:44:45","date_gmt":"2018-04-17T21:44:45","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=14082"},"modified":"2026-02-26T17:36:31","modified_gmt":"2026-02-26T22:36:31","slug":"hacking-semrush-for-targeted-lead-generation-video","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/hacking-semrush-for-targeted-lead-generation-video\/","title":{"rendered":"Hacking SEMrush For Targeted Lead Generation [VIDEO]"},"content":{"rendered":"<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How To Hack SEMrush For Targeted Lead Generation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kjISD5AiYSE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Hey there, everyone! Today, we&#8217;re going to dive into a targeted <a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/lead-generation\/\">lead generation<\/a> hacking strategy by using <a href=\"https:\/\/www.semrush.com\/?l=en&amp;1523999070\">SEMrush<\/a>. Let&#8217;s explore this new tactic.<\/p>\n<p>[\u00a0<em><strong>Note:<\/strong>\u00a0Learn or retain more by reading? We got you. Here is the video above in blog format.\u00a0<\/em><em>You\u2019re welcome.\u00a0<\/em>]<\/p>\n<p>Now, if you&#8217;ve been in search marketing for any length of time, you&#8217;re probably pretty familiar with SEMrush.<\/p>\n<p>We use it for all sorts of tactics and use cases here at Directive Consulting. But today &#8212; Let&#8217;s focus on how you can figure out which exact keywords are going to work for your business to quickly generate leads from your PPC campaigns.<\/p>\n<h2>Find Your Paid Lists<\/h2>\n<p>Let&#8217;s take a moment to assume that you&#8217;re in an industry like ours or a software company &#8212; where third-party lists, like <a href=\"https:\/\/clutch.co\/\">Clutch.co<\/a>, <a href=\"https:\/\/www.softwareadvice.com\/\">Software Advice<\/a> or <a href=\"https:\/\/www.capterra.com\/\">Capterra<\/a>, dominate the bottom of the funnel.<\/p>\n<p>So any time you&#8217;re looking for a specific software &#8212; For example, &#8220;<em>healthcare software<\/em>&#8221; &#8212; modified by &#8220;<em>top<\/em>&#8220;, &#8220;<em>best<\/em>&#8221; or &#8220;<em>reviews<\/em>&#8216; &#8212; Capterra and Software Advice are going to show up pretty frequently.<\/p>\n<p>Now, try that for your industry.<\/p>\n<ol>\n<li>Take your primary keywords, like &#8212; for us &#8212; &#8220;<em>SEO agency<\/em>&#8220;<\/li>\n<li>Combined with &#8220;<em>top<\/em>&#8220;, &#8220;<em>best<\/em>&#8221; or &#8220;<em>reviews<\/em>&#8220;<\/li>\n<\/ol>\n<p>Within those top results, if any of them are paid lists, you&#8217;re going to want to grab that paid list URL &#8212; <em>Copy and paste that URL.<\/em><\/p>\n<h2>SEMrush<\/h2>\n<p>All right, you got your URL copied. Now, you&#8217;re going to head over to SEMrush.<\/p>\n<p>On the left sidebar, click on &#8220;<em>Domain Analytics<\/em>&#8220;, then within that dropmenu click on &#8220;<em>Organic Research<\/em>&#8220;, and then underneath that, go to &#8220;<em>URL<\/em>&#8220;. Now, at the top on the right side, you&#8217;re going to paste in that exact URL you copied earlier.<\/p>\n<p>When you do that, something amazing happens. You can actually see every keyword, that, that number one result ranks for.<\/p>\n<h2>SKAGs<\/h2>\n<p>The reason why this is so cool is that now you can start to build <em><strong>single keyword ad groups<\/strong><\/em> for all the specific keywords that people are looking for related to &#8220;<em>healthcare software<\/em>&#8221; or whatever<em> your<\/em> industry keywords are.<\/p>\n<p>This is really important for targeted lead generation.<\/p>\n<p>If you start with just a phrase match (<em>&#8220;phrase match&#8221;<\/em>) or a broad match modified (<em>broad+match+modifier<\/em>) or, GOD forbid, a broad campaign (broad campaign), then you&#8217;re going to have to set new negatives on a daily basis. There&#8217;s almost an infinite amount of negative keywords!<\/p>\n<h3>We Do This For Our Own Business<\/h3>\n<p>We take <a href=\"https:\/\/clutch.co\/seo-firms\">our Clutch.co listing for &#8220;<em>SEO agencies<\/em>&#8221; &#8212; <em>where we rank #3<\/em><\/a> &#8212; and then we build single keyword ad groups for <em>all<\/em>\u00a0the different keywords that that page ranks for &#8212; and that the searcher is qualified to be our client.<\/p>\n<p>&nbsp;<\/p>\n<p>You can do that exact same thing.<\/p>\n<p>What&#8217;s so powerful about this tactic is that it takes away all of the guessing. You&#8217;re able to increase your search engine market share at the bottom of the funnel for the keywords that you already know at volume, that are working for a directory that, hopefully, you are already on.<\/p>\n<p>So let&#8217;s recap this actionable, quick tactic.<\/p>\n<h3>Hacking SEMrush For Targeted Lead Generation &#8212; Takeaways<\/h3>\n<ul>\n<li>Step #1: Understand your market place and what directories are ranking at the bottom of the funnel<\/li>\n<li>Step #2: Copy that URL and paste it into SEMrush under the Organic Traffic tab underneath URL<\/li>\n<li>Step #3: Set up single keyword ad groups that are going to dedicate the landing pages for these keywords<\/li>\n<\/ul>\n<p>We&#8217;re converting at over 10%, so hopefully, that&#8217;s your benchmark. Let us know if you need any help to beat it.<\/p>\n<p>Thanks for your time today and have a great day! Don&#8217;t forget to subscribe to the channel and leave a comment below with any insights you may have on this tactic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey there, everyone! Today, we&#8217;re going to dive into a targeted lead generation hacking strategy by using SEMrush. Let&#8217;s explore<\/p>\n","protected":false},"author":6,"featured_media":14084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56,64],"tags":[74,118,168],"class_list":["post-14082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-videos","tag-b2b","tag-lead-generation","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hacking SEMrush For Targeted Lead Generation [VIDEO] - Directive UK<\/title>\n<meta name=\"description\" content=\"SEMrush is one of the most popular SEM tools utilized by a plethora of industry experts. 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