{"id":14685,"date":"2018-11-08T22:02:02","date_gmt":"2018-11-08T22:02:02","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=14685"},"modified":"2024-05-23T07:42:31","modified_gmt":"2024-05-23T11:42:31","slug":"increase-website-conversion-rate-7-tips-to-stop-losing-time-and-money","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/increase-website-conversion-rate-7-tips-to-stop-losing-time-and-money\/","title":{"rendered":"Increase Website Conversion Rate: 7 Tips to Stop Losing Time and Money"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What does it look like to build a successful online presence for your business, grow your brand following and increase website conversion rate &#8212; all through your website? Good news! You&#8217;ve come to the right place. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this may seem like an elementary concept, there are many big companies that just have poor websites. With today\u2019s tools and online tricks, there\u2019s no reason that this should be the case! <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u201cTo begin to think with purpose is to enter the ranks of those strong ones who only recognize failure as one of the pathways to attainment.\u201d \u2015<\/span><i><span style=\"font-weight: 400;\">James Allen<\/span><\/i><\/h4>\n<h2><span style=\"font-weight: 400;\">1. Purpose of a Website: What\u2019s Yours?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Have you ever really thought about what the purpose of that website is? Why should your audience care about what your company has to say? <\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14686 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/giphy-1.gif\" alt=\"Questions about increasing website conversion rate\" width=\"500\" height=\"220\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to be clear on what your \u201cwhy\u201d is. When you believe in your purpose it becomes easier to convince everyone else why they should care in the first place. If you want potential clients to believe in your message through your services and products, then you have to show there is something behind just providing a product like your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about the purpose of your business. I\u2019m sure you\u2019ve thought about what you want your business to do, but how what makes it stand out?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What makes your business different from its competition? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How does that align with your company goals?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is your company\u2019s purpose effectively being demonstrated throughout the pages of your website?<\/span><\/li>\n<\/ul>\n<p><b>When constructing your website, your company\u2019s purpose should be conveyed through content and design, in order to effectively reflect how you want to help people through the unique services and products that you offer and increase your website conversion rate. \u00a0<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">2. Are Your Website Pages Created With Purpose?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.sweor.com\/firstimpressions\"><span style=\"font-weight: 400;\">Sweor<\/span><\/a><span style=\"font-weight: 400;\">, website visitors spend an average of only 5.59 seconds looking at a website\u2019s written content. Therefore, it\u2019s essential to incorporate business purpose in a way that is quick to understand and embodies a meaningful message. Avoid repetitiveness with the same information as it\u2019s annoying to read and duplicate content is frowned upon by search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of purposeful content delivers uniqueness and value, is the Sweor website, itself:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14687 size-large\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/sweor-1024x333.png\" alt=\"Website optimization example\" width=\"1024\" height=\"333\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/sweor-1024x333.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/sweor-300x98.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/sweor-768x250.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/sweor-1536x500.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/sweor.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sweor shows their purpose is to help entrepreneurs and business owners to create a strategy for website sales. They also use various colors to bring attention to show there is value behind their plans, which will help their clients increase website conversion<\/span> <span style=\"font-weight: 400;\">rate. How? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Color has a keen representation of an emotional connection and, therefore, produces an emotional response. When it comes to utilizing specific colors for call-to-action (CTA) features, such as the \u201cStart My Plan\u201d in Sweor\u2019s button, it exemplifies the urgency and\/or soothing attribute to the website. Below is a quick reference guide to color theory and how they affect CTA\u2019s:<\/span><\/p>\n<figure id=\"attachment_14688\" aria-describedby=\"caption-attachment-14688\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14688 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/ColorChart.jpg\" alt=\"Emotional sales response to color\" width=\"512\" height=\"305\" \/><figcaption id=\"caption-attachment-14688\" class=\"wp-caption-text\">Source: https:\/\/www.moneyhomeblog.com\/importance-of-visuals-and-color-psychology-for-your-business\/<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">94% of people say that websites with good designs are more trustworthy, according to a <\/span><a href=\"https:\/\/www.researchgate.net\/\"><span style=\"font-weight: 400;\">Research Gate<\/span><\/a><span style=\"font-weight: 400;\"> study. This means, if your design is not appealing or functional, you\u2019re losing time and money as we speak. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exemplary web design must integrate with a clear expression of your purpose and catch your users\u2019 attention. Find a way to stand out!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14689 aligncenter\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/DesignExample.png\" alt=\"How quality on a website can increase website conversion rate\" width=\"512\" height=\"198\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/DesignExample.png 512w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/DesignExample-300x116.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Campos Coffee delivers a standout web design that offers the right way to indulge and appeal to their customers. Strategize beneficial ways to use professional images, don\u2019t overwhelm readers with too much text, and show how this page can benefit your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make quality the overall goal. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Is Your Website Searchable?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">SEO <\/span><\/h3>\n<p><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/seo\/\"><span style=\"font-weight: 400;\">Search engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> (SEO) is the process of positioning a website at the top of the search engine results page (SERP). Sounds pretty easy, right? Well, it actually takes some time to get there. With the right strategy and SEO team, it can happen and will yield amazing results.<\/span><\/p>\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/study-creating-content-is-most-effective-and-most-difficult-seo-tactic\/430335\/\"><span style=\"font-weight: 400;\">MarketDive<\/span><\/a><span style=\"font-weight: 400;\"> concluded in 2016, that SEO has become more effective, with 82% of individuals who utilize good SEO practices reporting positive results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It typically takes patience to gain a high position in search engine results because it is based on how well keywords and content of a site match up with the phrase a user typed into the search engine. Optimizing a site for search engines is done through a series of methods and usually begins with extensive research of the following components: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industry keywords <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience behavior <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unique and relevant content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call-to-action features <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of which provide a better understanding of the best SEO strategy to implement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many reasons why it takes time for a website to ranked in the 1st position on Google, but the most important factor is that Google\u2019s algorithms constantly change. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/moz.com\/\"><i><span style=\"font-weight: 400;\">Moz<\/span><\/i><\/a><\/p>\n<figure id=\"attachment_14690\" aria-describedby=\"caption-attachment-14690\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14690 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/GooglesRankingAlgorithm.gif\" alt=\"Chart of different components of Google's ranking algorithm\" width=\"512\" height=\"378\" \/><figcaption id=\"caption-attachment-14690\" class=\"wp-caption-text\">Source: http:\/\/somethingdifferentcompanies.com\/components-of-googles-ranking-algorithm\/<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are many elements that contribute to how Google ranks a website. Although all of them are considered essential to developing a <\/span><i><span style=\"font-weight: 400;\">fully-optimized<\/span><\/i><span style=\"font-weight: 400;\"> website, the most important is understanding whichever keywords are tied to your website must be relevant to the web page (or <a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/landing-page\/\">landing page<\/a>) and content associated with that keyword.<\/span><\/p>\n<p><b>SEO Tools<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The following are a few useful tools to get started with SEO and increase your website conversion rate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bing Webmaster Tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Course<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Tag Manager<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">SEM\/PPC<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/search-engine-marketing\/\">Search Engine Marketing<\/a> (SEM\/<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc\/\"><span style=\"font-weight: 400;\">Pay Per Click)<\/span><\/a><span style=\"font-weight: 400;\"> produces advertisements that are strategized to outbid and outrank competitors in search results. Below is an image that displays where each is located on a search results page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">SEO &amp; SEM Positions<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14691\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/SEO.SEM-Positions.png\" alt=\"Difference between paid and organic content on SERP\" width=\"512\" height=\"413\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/SEO.SEM-Positions.png 512w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2018\/11\/SEO.SEM-Positions-300x242.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><b>SEM Tools<\/b><\/p>\n<p><span style=\"font-weight: 400;\"> The most popular tools used for producing and managing ads are Google Ads and Bing Ads . Google ads are utilized to generate ads only on Google&#8217;s Search Engine, whereas Bing ads are utilized for Bing and Yahoo. Easy enough. However, each has a different number of users and age groups that use them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following are a few useful tools to get started with SEM:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Academy for Ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bing Ads Academy <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">PPC Course<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Tag Manager<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Is Your Website User-Friendly? <\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Desktop<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know yet, it\u2019s time to figure it out so users can interact with your site! Check, then double-check that your website is desktop-friendly. This means making sure every website element is functioning correctly and coincides with SEO best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things to check:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigation functionality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content is current<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consistency with design and layout<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Works with every browser<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SSL encrypted<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Mobile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s be real. In today\u2019s world you need to be able to see a website on your mobile device.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-14692\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/WonkaMeme-300x245.jpg\" alt=\"Meme about the importance of mobile-friendly websites\" width=\"300\" height=\"245\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/tc-creatives.com\/bad-website-hurts-business-even-if-company-referral-based\/\"><span style=\"font-weight: 400;\">48% of users say<\/span><\/a><span style=\"font-weight: 400;\"> that if they arrive on a business site that isn&#8217;t working well on mobile, they take it as an indication of the business simply not caring. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Make an effort to demonstrate your business\u2019s purpose on every device. This will allow you to capture potential clients and, ultimately, drive you more business! \u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Track Business Success &#8211; Make Strategic Gameplan<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Google Analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On top of properly applying your purpose throughout your site, it is best practice to track your website goals and your website conversion rate. Why? The importance of this derives from the idea that we are encouraged to continue to track progression. It helps to see what works and what does not. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14693 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/BenStiller.gif\" alt=\"Meme about tracking business success online\" width=\"340\" height=\"272\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create goal completions (track when someone signs up on contact forms, calls your business, downloads a PDF, etc). <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dive into demographics of users who have been on your website. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collect useful data from website visitors to improve your SEO. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And so, so much more!<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Google Tag Manager (GTM)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Simplify your data collecting process with Google Tag Manager by using the one-stop shop tagging system. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics provides important insights you\u2019re looking for, but when used alone, it can have its limits. However, by tagging your website and using <\/span><a href=\"https:\/\/moz.com\/blog\/an-introduction-to-google-tag-manager\"><span style=\"font-weight: 400;\">Google Tag Manager<\/span><\/a><span style=\"font-weight: 400;\"> with Google Analytics, you\u2019re able to collect much more data than before. Check it out. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Stay Focused on Business Goals, Even During Slow Times<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some days may be slow or it might be an off-season for your business but don\u2019t give up, there is light at end of the tunnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember your purpose, focus on the intent of your website and learn from your data. It is not easy building and managing a website, but it is well worth it when you put in the work it takes to increase conversions. Your company purpose might be to provide health insurance, software for companies that need a better CRM, or something completely different. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure on the days you are not seeing much ROI to concentrate on your \u201cwhy\u201d and make changes that may not be resonating with your audience. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7. Celebrate the Wins &#8211; Increased Website Conversion Rate!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With an optimized website that includes all aspects above, there will be a time when you start seeing your results come in the door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s essential to fulfilling your purpose by celebrating those accomplishments and goals you set. Focus on what worked while improving from the negative and push forward to continue to make your site better. Remember, don\u2019t ever get too comfortable with the status of your website. There will always be new ways to improve your site. Keep up-to-date!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14694 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/11\/giphy-2-1.gif\" alt=\"Meme after celebrating increased website conversion rate\" width=\"350\" height=\"198\" \/><\/p>\n<h3>Author Bio:<\/h3>\n<p>Steven Tiritilli began his SEO and PPC career in 2014, working amongst numerous agencies as a freelance expert in digital marketing. Steven has developed his expertise with Directive to provide transparent reporting, team-oriented strategies, and results for B2B companies. He is passionate about working with the talented individuals at Directive to provide businesses with the opportunity to grow and excel in their industry.<\/p>\n<p>Outside of work, Steven enjoys traveling the world and experiencing outdoor adventures such as cliff diving, camping, and mountain hiking. He also loves long walks on the beach, drinking pi\u00f1a coladas, and getting caught in the rain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it look like to build a successful online presence for your business, grow your brand following and increase<\/p>\n","protected":false},"author":23,"featured_media":15278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[87,91,149,181],"class_list":["post-14685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","tag-conversion","tag-cro","tag-roi","tag-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase Website Conversion Rate: 7 Tips to Stop Losing Time and Money<\/title>\n<meta name=\"description\" content=\"How do you build a successful online presence for your business, grow brand following &amp; increase website conversion rate? 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