{"id":15465,"date":"2018-12-14T01:12:15","date_gmt":"2018-12-14T01:12:15","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=15465"},"modified":"2024-05-23T07:42:17","modified_gmt":"2024-05-23T11:42:17","slug":"b2b-seo-tactics-reduce-marketing-spend","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/b2b-seo-tactics-reduce-marketing-spend\/","title":{"rendered":"B2B SEO Tactics To Reduce Marketing Spend This Year"},"content":{"rendered":"

In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include Google\u2019s algorithm, user behavior, new platforms, and new features! <\/span><\/p>\n

For B2B marketing organizations looking to get started with a tight budget, I\u2019m here to help!<\/span><\/p>\n

I\u2019ve provided you with 10 B2B SEO strategies to meet your budget limitations that require little to no money.\u00a0<\/span><\/p>\n

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1. Perform A Competitor Analysis<\/span><\/h2>\n

To get set for B2B SEO success, start by looking at one of your competitor\u2019s websites. <\/span><\/p>\n

Focus on the homepage, core\/product pages, and your blog pages. Check for usage of meta tags (meta titles and meta descriptions<\/a>), heading structure (H1 to H6), internal links, images, and call to action<\/a> buttons.<\/span><\/p>\n

\"Including<\/p>\n

By diving into a competitor\u2019s site, you’ll be able to compare key SEO differences ASAP.\u00a0<\/span>You\u2019ll also be able to compile a list of advantages you use that your current competitor isn\u2019t implementing or vice versa.<\/p>\n

Find what works and run with it!<\/p>\n

2. Implement Keyword Research<\/span><\/h2>\n

Keyword research is an extremely <\/span>significant process<\/span> for any B2B SEO agency company.<\/span><\/p>\n

Below, you’ll find a list of free keyword research tools to get you started:<\/span><\/p>\n