{"id":15725,"date":"2019-02-05T00:48:35","date_gmt":"2019-02-05T00:48:35","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=15725"},"modified":"2026-02-26T14:11:49","modified_gmt":"2026-02-26T19:11:49","slug":"team-extension-of-b2b-marketing-department","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/team-extension-of-b2b-marketing-department\/","title":{"rendered":"Turn Your Team into an Extension of Your B2B Marketing Department"},"content":{"rendered":"<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Turn Your Team into an Extension of Your Marketing Department\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zKxdiV1KC30?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales, that&#8217;s a given! To be successful, marketers require more than exceptional tactics and flawless execution. It takes a management team and the company as a whole that understands the value of marketing. <\/span><span style=\"font-weight: 400;\">What &#8220;value&#8221; is, looks very different for every organization. They\u2019re also dependent upon product or service and the identified lead sources. However, one of the ways to ensure advancement is being the catalyst for your company, highlighting their expertise and clearly promoting why they are first-rate.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, this is your company, this is your brand! As a B2B marketer, when you&#8217;re able to match your brand with demand positively, then you\u2019re cooking up a recipe for success. For us, brand and demand MUST go hand-in-hand. <\/span><span style=\"font-weight: 400;\">The Role of Your Company in Marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing shouldn\u2019t just be in the job description of the members of your marketing department. It must be at least 1% of everyone\u2019s job. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the simplest ways to get your team to embrace their role in the marketing department is to utilize initiatives that make it personal and enhance their professional development. The last thing anyone wants is to have another task added to their busy workloads! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to your marketing success is finding how to connect that with your most lucrative marketing channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, one of our primary lead generation channels is organic. Organic traffic naturally translates into content development and creation, making it a crucial component of our B2B search marketing strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our objective is to build a <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/\"><span style=\"font-weight: 400;\">well-oiled content machine<\/span><\/a><span style=\"font-weight: 400;\">, not only engaging our staff to be the exemplary representation of Directive\u2019s expertise but propelling them forward in their professional growth.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Set Yourself Up for Success<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Particular elements are pivotal for you to turn your team into an extension of your marketing department. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, your company needs a supportive management team. It doesn\u2019t matter how solid of a marketer or leader you are if you don\u2019t have the support of your colleagues and department leaders. To truly turn your company into an extension of your marketing department, you need the help of department leaders as they will be the champion for your initiatives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your corporate management style is very top-down, I suggest trying on a different strategy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top-down direction doesn\u2019t play well with <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/2018\/12\/12\/key-to-employee-ownership\/\"><span style=\"font-weight: 400;\">staff empowerment.<\/span><\/a><span style=\"font-weight: 400;\"> If this is a concern, establish the framework of excellence and provide clear expectations. Next, encourage your team to participate and give reasons why it\u2019s worth their while. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to create transparent and open communication channels from the beginning and have faith in your team. They were hired for their jobs for a reason. Now, let them assist you in doing yours!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing needs to be aligned with ALL aspects of your business objectives, sales, and account management now more than ever as we fight for budget and resources. It may be an adjustment as you work to get everyone on board. However, in the end, your team will be heard, you\u2019ll be better informed, and\u00a0<\/span>your marketing campaigns will be stronger than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales,<\/p>\n","protected":false},"author":6,"featured_media":15726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48,64],"tags":[74,119,127,177],"class_list":["post-15725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives","category-videos","tag-b2b","tag-leadership","tag-marketing","tag-training"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turn Your Team into an Extension of Your Marketing Department | Directive<\/title>\n<meta name=\"description\" content=\"Align your entire team with your marketing department to reach digital marketing success in 2019. 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