{"id":15886,"date":"2019-03-08T21:59:00","date_gmt":"2019-03-08T21:59:00","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=15886"},"modified":"2024-05-23T07:42:15","modified_gmt":"2024-05-23T11:42:15","slug":"international-womens-day-celebrating-women-today-and-everyday","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/international-womens-day-celebrating-women-today-and-everyday\/","title":{"rendered":"International Women&#8217;s Day: Celebrating Women Today and Everyday"},"content":{"rendered":"<p>Every year on March 8th, International Women\u2019s Day celebrates and commends women around the globe for their remarkable achievements. \u00a0Coming from the humanitarian sector, this was always a day that is widely celebrated throughout the community. In recent years, the private sector has started to embrace and celebrate the day as well! The idea of today being celebrated and one day mainstreamed puts a smile on my face.<\/p>\n<p>While women are making strides in corporate America, the fact still remains that there is a gender gap in <a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/online-marketing\/\">online marketing<\/a>, and only 5% of women in technology are in leadership roles, according to PwC. At Directive, we are actively looking to challenge this status quo. Meet some of our ladies and their male counterparts who are making an impact on the search marketing industry.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/41e8nya7zs.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_41e8nya7zs videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/41e8nya7zs\/swatch\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>What to hear more from Directive? Here are some thought leadership pieces that featured teammates have written:<\/p>\n<p>Hannah Mans, Director of Marketing &#8211; <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Marketo: https:\/\/blog.marketo.com\/2019\/01\/marketing-psychology-in-2019-make-your-mark-digitally.html&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:641,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;12&quot;:0}\"><strong>Marketo<\/strong>: <a href=\"https:\/\/blog.marketo.com\/2019\/01\/marketing-psychology-in-2019-make-your-mark-digitally.html\">Marketing Psychology in 2019 &#8211; Make Your Mark Digitally<\/a>\u00a0<\/span><br \/>\nOlivia Ross, Director or CRO &#8211; <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Moz: https:\/\/moz.com\/blog\/optimize-conversion-funnel-tofu-bofu&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:641,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;12&quot;:0}\"><strong>Moz<\/strong>: <a href=\"https:\/\/moz.com\/blog\/optimize-conversion-funnel-tofu-bofu\">How to Optimize Your Conversion Funnel, from ToFu to BoFu<\/a><\/span><br \/>\nAthena Pham, PPC Specialist &#8211; <strong>Wordstream<\/strong>: <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/01\/22\/conversion-rate-optimizations\">6 Overlooked Optimizations to Increase Your PPC Conversion Rate\u00a0<\/a><br \/>\nSarah Drake, Sales Development Representative &#8211; <strong>Outreach<\/strong>: <a href=\"https:\/\/www.outreach.io\/blog\/your-blanket-emails-arent-working-its-time-to-get-personal\">Your Blanket Emails Aren&#8217;t Working: It&#8217;s Time to Get Personal<\/a><br \/>\nVanessa Charette, Social Media &amp; SEO Specialist &#8211; <strong>Directive<\/strong>: <a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/right-social-media-marketing-strategy\/\">Do You Have the Right Social Media Marketing Strategy? It\u2019s Time to Find Out<\/a><br \/>\nJesse Seilhan, Managing Director &#8211; <strong>Leadspace<\/strong>: <a href=\"https:\/\/www.leadspace.com\/time-management-account-management\/\">Time Management in Account Management \u2013 What Do You Do When Your Portfolio Doubles?<\/a><br \/>\nGrace Pan, CRO Designer &#8211; <strong>Directive<\/strong>: <a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/the-real-reason-your-landing-pages-arent-converting-and-how-to-fix-it\/\">The Real Reason Your Landing Pages Aren\u2019t Converting and How to Fix It<\/a><br \/>\nAshton Meisner, Media Relations Manager &#8211; <strong>PR News Daily<\/strong>: <a href=\"https:\/\/www.prdaily.com\/3-tactics-that-are-essential-for-pr-success-in-2019\/\">3 Tactics That Are Essential for PR Success in 2019<\/a><br \/>\nMiranda Alzaiem, Lead SEO &#8211; <strong>Directive<\/strong>: <a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/digital-content-marketing-art-of-storytelling\/\">Digital Content Marketing: The Art of Storytelling<\/a><br \/>\nAnh Dang, PPC Specialist- <strong>PPC Hero<\/strong>: <a href=\"https:\/\/www.ppchero.com\/taking-ppc-strategy-from-average-to-expert\/\">The #1 Way to Take Your PPC Strategy from Average to Expert<\/a><br \/>\nJordan Matsunaga, Client Services Lead &#8211; <strong>Directive<\/strong>:<a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/tactics-to-test-for-better-account-based-marketing\/\"> 5 Tactics To Test Today For Better Account-Based Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year on March 8th, International Women\u2019s Day celebrates and commends women around the globe for their remarkable achievements. \u00a0Coming<\/p>\n","protected":false},"author":6,"featured_media":15889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48],"tags":[70,119,127,182],"class_list":["post-15886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives","tag-agency","tag-leadership","tag-marketing","tag-women"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>International Women&#039;s Day: Celebrating Women Today and Everyday - Directive UK<\/title>\n<meta name=\"description\" content=\"Every year on March 8th, International Women\u2019s Day celebrates &amp; 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