{"id":16361,"date":"2019-07-08T23:06:08","date_gmt":"2019-07-08T23:06:08","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=thought_leadership&#038;p=16361"},"modified":"2026-10-02T14:37:51","modified_gmt":"2026-10-02T18:37:51","slug":"how-to-build-the-perfect-landing-page-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/","title":{"rendered":"How to Build the Perfect Landing Page: A Step-by-Step Guide"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":16362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[195],"tags":[],"resource-tag":[199],"class_list":["post-16361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","resource-tag-cro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build the Perfect Landing Page: A Step-by-Step Guide - Directive UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build the Perfect Landing Page: A Step-by-Step Guide - Directive UK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-08T23:06:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T18:37:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2019\/07\/TL-Sitepoint@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Mehrguth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Mehrguth\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/\"},\"author\":{\"name\":\"Garrett Mehrguth\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"headline\":\"How to Build the Perfect Landing Page: A Step-by-Step Guide\",\"datePublished\":\"2019-07-08T23:06:08+00:00\",\"dateModified\":\"2026-10-02T18:37:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/\"},\"wordCount\":10,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/07\\\/TL-Sitepoint@2x.png\",\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/\",\"name\":\"How to Build the Perfect Landing Page: A Step-by-Step Guide - Directive UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/07\\\/TL-Sitepoint@2x.png\",\"datePublished\":\"2019-07-08T23:06:08+00:00\",\"dateModified\":\"2026-10-02T18:37:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/07\\\/TL-Sitepoint@2x.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/07\\\/TL-Sitepoint@2x.png\",\"width\":540,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build the Perfect Landing Page: A Step-by-Step Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\",\"name\":\"Garrett Mehrguth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"caption\":\"Garrett Mehrguth\"},\"description\":\"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its global expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.\",\"sameAs\":[\"CEO\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/boss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build the Perfect Landing Page: A Step-by-Step Guide - Directive UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/","og_locale":"en_US","og_type":"article","og_title":"How to Build the Perfect Landing Page: A Step-by-Step Guide - Directive UK","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/","og_site_name":"Directive UK","article_published_time":"2019-07-08T23:06:08+00:00","article_modified_time":"2026-10-02T18:37:51+00:00","og_image":[{"width":540,"height":300,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2019\/07\/TL-Sitepoint@2x.png","type":"image\/png"}],"author":"Garrett Mehrguth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Garrett Mehrguth"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/"},"author":{"name":"Garrett Mehrguth","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"headline":"How to Build the Perfect Landing Page: A Step-by-Step Guide","datePublished":"2019-07-08T23:06:08+00:00","dateModified":"2026-10-02T18:37:51+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/"},"wordCount":10,"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/07\/TL-Sitepoint@2x.png","articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/","name":"How to Build the Perfect Landing Page: A Step-by-Step Guide - Directive UK","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/07\/TL-Sitepoint@2x.png","datePublished":"2019-07-08T23:06:08+00:00","dateModified":"2026-10-02T18:37:51+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/07\/TL-Sitepoint@2x.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/07\/TL-Sitepoint@2x.png","width":540,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-build-the-perfect-landing-page-a-step-by-step-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"How to Build the Perfect Landing Page: A Step-by-Step Guide"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c","name":"Garrett Mehrguth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","caption":"Garrett Mehrguth"},"description":"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its global expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.","sameAs":["CEO"],"url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/boss\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/16361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/comments?post=16361"}],"version-history":[{"count":1,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/16361\/revisions"}],"predecessor-version":[{"id":56445,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/16361\/revisions\/56445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/16362"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=16361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/categories?post=16361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/tags?post=16361"},{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/resource-tag?post=16361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}