{"id":18606,"date":"2020-11-15T18:36:03","date_gmt":"2020-11-15T18:36:03","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=18606"},"modified":"2025-03-26T09:49:48","modified_gmt":"2025-03-26T13:49:48","slug":"marketing-maverick-michelle-mckinley","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/","title":{"rendered":"Moment With a Marketing Maverick – Michelle Mckinley"},"content":{"rendered":"

Michelle Mckinley is the senior director of growth marketing at CareerArc<\/a>, a team that offers technology-based social recruiting and outplacement solutions to help HR leaders recruit and transition employees.<\/p>\n

Michelle is responsible for leading digital marketing, social media, and SEO efforts to meet business and client goals. She oversees strategic ad partnerships and manages vendor relationships, along with other tasks. Learn more about her below!<\/p>\n

What do you see as the next big thing in digital marketing?<\/strong><\/h2>\n

While some principles will always apply to marketing, it is more important than ever to shake things up.<\/p>\n

Some exciting things are happening in marketing right now. AI is being introduced to the way we target our audiences, and voice search is changing the way we reach consumers. A new strategy I\u2019m most excited about is experiential marketing.<\/p>\n

With each year, it becomes increasingly difficult to attract and maintain consumer attention. Immersive experiential campaigns are memorable and help deliver brand messaging without the distraction of the news feed. Experiential marketing or \u201clive marketing\u201d makes an impact on consumers and inspires them to share with friends in person and online.<\/p>\n

The experience could be its own event, part of a larger event, or a pop-up experience.<\/p>\n

Brands are doing this more and more like Disney\u2019s \u201cPop-Up Disney\u201d experience or Refinery29\u2019s \u201c29 Rooms.\u201d While these experiences happen in person, marketing teams need to merge them with social media and content to amplify results across all channels.<\/p>\n

\"\"<\/p>\n

What is one of the most important lessons that you’ve learned in your marketing career? <\/strong><\/h2>\n

You can\u2019t be afraid to try something new. Fear hinders marketing results.<\/p>\n

In my career, I\u2019ve had to launch new initiatives and take over pre-existing ones. Sometimes existing campaigns are doing \u201cokay\u201d when you take over, but that can\u2019t be enough for you. It\u2019s our job as marketers to take risks, test, and optimize.<\/p>\n

It might mean that a campaign performs a little worse in the beginning as you try new things, but you can\u2019t let that intimidate you.<\/p>\n

New strategies can turn an \u201cokay\u201d campaign into a campaign that boosts revenue for the entire organization.<\/p>\n

What role does Directive play for CareerArc? \u00a0<\/strong><\/h2>\n

Directive is CareerArc\u2019s partner for search engine optimization. Our goal in 2019 was to grow our B2B SERP rankings to reach our target audience and drive more prospects to our B2B content.<\/p>\n

Directive gave our robust content calendar direction, ensuring that the content we were producing was ranking and reaching our target audience. We wanted to answer real questions that our audience cares about and be a resource to the HR community.<\/p>\n

With Directive\u2019s help, we plan to grow our online presence even more in 2020.<\/p>\n

\"\"<\/p>\n

What would be your advice to marketers? <\/strong><\/h2>\n

You can never stop learning.<\/p>\n

To be truly successful in marketing, especially when you\u2019re responsible for evolving channels like SEO and SEM, you need to continue to read and educate yourself.<\/p>\n

It\u2019s not enough to obtain a certification or do the same job for years. To stay on top of changes and trends, you need to watch webinars, attend conferences, read the news, track alerts, and\/or stay connected to others in the industry. I do these things all the time and encourage colleagues and employees to do the same.<\/p>\n

Even if a webinar has ten strategies you already know, it was worth watching if you gained one new tactic you can test.<\/p>\n

You never know what tip could change the outcome of your campaigns.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Michelle Mckinley is the senior director of growth marketing at CareerArc, a team that offers technology-based social recruiting and outplacement<\/p>\n","protected":false},"author":6,"featured_media":18612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[44],"tags":[],"class_list":["post-18606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-mavericks"],"acf":[],"yoast_head":"\nMoment With a Marketing Maverick - Michelle Mckinley - Directive UK<\/title>\n<meta name=\"description\" content=\"We spoke with CareerArc's Michelle Mckinley about digital marketing's future, what marketers must do to get ahead, & the importance of audience alignment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moment With a Marketing Maverick - Michelle Mckinley - Directive UK\" \/>\n<meta property=\"og:description\" content=\"We spoke with CareerArc's Michelle Mckinley about digital marketing's future, what marketers must do to get ahead, & the importance of audience alignment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-15T18:36:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T13:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/02\/Michelle3-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Garrett Mehrguth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Mehrguth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/\"},\"author\":{\"name\":\"Garrett Mehrguth\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"headline\":\"Moment With a Marketing Maverick – Michelle Mckinley\",\"datePublished\":\"2020-11-15T18:36:03+00:00\",\"dateModified\":\"2025-03-26T13:49:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/\"},\"wordCount\":597,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2020\\\/02\\\/Michelle3-1-scaled-1.jpg\",\"articleSection\":[\"Marketing Mavericks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/\",\"name\":\"Moment With a Marketing Maverick - Michelle Mckinley - Directive UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2020\\\/02\\\/Michelle3-1-scaled-1.jpg\",\"datePublished\":\"2020-11-15T18:36:03+00:00\",\"dateModified\":\"2025-03-26T13:49:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"description\":\"We spoke with CareerArc's Michelle Mckinley about digital marketing's future, what marketers must do to get ahead, & the importance of audience alignment.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2020\\\/02\\\/Michelle3-1-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2020\\\/02\\\/Michelle3-1-scaled-1.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/marketing-maverick-michelle-mckinley\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moment With a Marketing Maverick – Michelle Mckinley\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\",\"name\":\"Garrett Mehrguth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"caption\":\"Garrett Mehrguth\"},\"description\":\"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.\",\"sameAs\":[\"CEO\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/boss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moment With a Marketing Maverick - Michelle Mckinley - Directive UK","description":"We spoke with CareerArc's Michelle Mckinley about digital marketing's future, what marketers must do to get ahead, & the importance of audience alignment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/","og_locale":"en_US","og_type":"article","og_title":"Moment With a Marketing Maverick - Michelle Mckinley - Directive UK","og_description":"We spoke with CareerArc's Michelle Mckinley about digital marketing's future, what marketers must do to get ahead, & the importance of audience alignment.","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/","og_site_name":"Directive UK","article_published_time":"2020-11-15T18:36:03+00:00","article_modified_time":"2025-03-26T13:49:48+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/02\/Michelle3-1-scaled-1.jpg","type":"image\/jpeg"}],"author":"Garrett Mehrguth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Garrett Mehrguth","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/"},"author":{"name":"Garrett Mehrguth","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"headline":"Moment With a Marketing Maverick – Michelle Mckinley","datePublished":"2020-11-15T18:36:03+00:00","dateModified":"2025-03-26T13:49:48+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/"},"wordCount":597,"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/02\/Michelle3-1-scaled-1.jpg","articleSection":["Marketing Mavericks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/","name":"Moment With a Marketing Maverick - Michelle Mckinley - Directive UK","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/02\/Michelle3-1-scaled-1.jpg","datePublished":"2020-11-15T18:36:03+00:00","dateModified":"2025-03-26T13:49:48+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"description":"We spoke with CareerArc's Michelle Mckinley about digital marketing's future, what marketers must do to get ahead, & the importance of audience alignment.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/02\/Michelle3-1-scaled-1.jpg","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/02\/Michelle3-1-scaled-1.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/marketing-maverick-michelle-mckinley\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Moment With a Marketing Maverick – Michelle Mckinley"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c","name":"Garrett Mehrguth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","caption":"Garrett Mehrguth"},"description":"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.","sameAs":["CEO"],"url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/boss\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/18606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/comments?post=18606"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/18606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/18612"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=18606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/categories?post=18606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/tags?post=18606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}