{"id":19825,"date":"2020-05-22T20:41:20","date_gmt":"2020-05-22T20:41:20","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=institute&#038;p=19825"},"modified":"2024-05-23T07:41:55","modified_gmt":"2024-05-23T11:41:55","slug":"mobile-ad-sizes","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/mobile-ad-sizes\/","title":{"rendered":"8 Best Mobile Ad Sizes"},"content":{"rendered":"<p>Which mobile ad sizes should you focus on to maximize the impact and reach of your next mobile advertising campaign?<\/p>\n<p>Mobile ads come in many different shapes and sizes, but did you know that some perform better than others? When you\u2019re learning\u00a0<a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/how-to-create-display-campaign\/\">how to create a display campaign<\/a>, it is crucial to differentiate between the available mobile ad sizes and focus on the highest-converting ones with the most available inventory.<\/p>\n<p><a href=\"https:\/\/directiveconsulting.com\/uk\/newsletter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-32722 size-medium aligncenter\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-300x136.png\" alt=\"\" width=\"918\" height=\"416\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-300x136.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-1024x465.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-768x349.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-1536x698.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner.png 2048w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/a><\/p>\n<p>To help you save time, we\u2019ve identified the 8 best mobile ad sizes that you should be focusing on.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><strong>8 Best Mobile Ad Sizes<\/strong><\/h2>\n<h3><strong>320 x 50 Mobile Leaderboard<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19827 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/image-0-18.png\" alt=\"mobile leaderboard example\" width=\"320\" height=\"50\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-0-18.png 320w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-0-18-300x47.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/p>\n<p><em><strong>Figure 1<\/strong>: Mobile Leaderboard Ad Dimensions<\/em><\/p>\n<p>The 320 x 50 Mobile Leaderboard, also known as Smartphone Banner by the Interactive Advertising Bureau (IAB), is one of the most popular banner formats for mobile devices. Research indicates that\u00a0<a href=\"https:\/\/www.match2one.com\/blog\/standard-banner-sizes\/\" target=\"_blank\" rel=\"noopener\">12% of all global ad <\/a>impressions can\u00a0be attributed to mobile leaderboard advertisements.<\/p>\n<p>Mobile leaderboard ads are similar in proportions to traditional banner ads for desktop, but they\u2019re optimized to fit within the limited viewport of mobile devices. As one of the smaller ad units available, mobile leaderboards can be effective when placed at the bottom of a web page as an overlay\/anchor ad.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>300 x 250 Inline Rectangle<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19828 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/image-1-18.png\" alt=\"inline rectangle mobile example\" width=\"300\" height=\"250\" \/><\/p>\n<p><em><strong>Figure 2<\/strong>: Inline Rectangle Ad Dimensions<\/em><\/p>\n<p>When you\u2019re creating a display campaign, this 300 x 250 Inline Rectangle is one of the most important mobile ad sizes that you should be designing and optimizing your creative around. Also known as \u201cMedium Rectangle\u201d ads by the IAB, Inline Rectangle advertisements convert well for advertisers and make money for publishers, so everyone wins.<\/p>\n<p>According to Google, Inline Rectangle is among the most popular ad sizes for both computers and mobile devices. Additional research indicates that up to 40% of global advertising inventory may consist of 300 x 250 ad slots. Inline rectangle ads can be shown on websites, or as an in-app advertisement.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>728 x 90 Leaderboard Banner<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19829 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/image-2-15.png\" alt=\"leaderboard mobile ad example\" width=\"624\" height=\"77\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-2-15.png 624w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-2-15-300x37.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><em><strong>Figure 3<\/strong>: Leaderboard Ad Dimensions<\/em><\/p>\n<p>The 728 x 90 Leaderboard is a banner ad format that\u2019s probably more commonly displayed on desktop, but it does have a place in mobile advertising that digital marketers should be aware of. Leaderboard banners won\u2019t show up on mobile, but they do appear as one of the largest available banner ad units on tablet devices.<\/p>\n<p>Leaderboard ad slots make up roughly 25% of global display ad inventory, so you should be able to reach a wider audience with leaderboard ads than with most other mobile ad formats \u2013 even if you\u2019re only targeting tablet users.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>320 x 100 Large Mobile Banner<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19830 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/image-3-15.png\" alt=\"large mobile banner ad example\" width=\"320\" height=\"100\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-3-15.png 320w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-3-15-300x94.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/p>\n<p><em><strong>Figure 4<\/strong>: Large Mobile Banner Ad Dimensions<\/em><\/p>\n<p>Google lists 320 x 100 large mobile banners as one of the top five most deployed mobile ad sizes. The large mobile banner is designed to fit the width of mobile device screens while occupying twice the height of the standard 320 x 50 mobile leaderboard banner. That gives advertisers twice the space to send a compelling message that encourages clicks.<\/p>\n<p>While the thinner and less intrusive mobile leaderboard format can work well as a sticky ad, overlay, or anchored ad unit, 320 x 100 ads perform best when integrated seamlessly with the publisher\u2019s content. However, this ad format is currently being underused as it is only available for <a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/how-to-create-display-ads\/\">display ads<\/a> on the Google display network \u2013 not yet for expandable ads or in-app advertisements.<\/p>\n<p><a href=\"https:\/\/directiveconsulting.com\/uk\/discovery-call\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32772 aligncenter\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2018\/06\/book-intro-call-cta-banner.gif\" alt=\"\" width=\"2048\" height=\"930\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>336 x 280 Interstitial Ads<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19831 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/image-4-13.png\" alt=\"interstitial mobile ad example\" width=\"336\" height=\"280\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-4-13.png 336w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-4-13-300x250.png 300w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/p>\n<p><em><strong>Figure 5<\/strong>: Dimensions for In-app Interstitial Advertisements<\/em><\/p>\n<p>Interstitial ads are encountered by users as they engage in the standard user experience of a website, app, or mobile game. Interstitial ads are shown during breaks in the flow of content, such as between videos, between levels of a video game, or after completing an activity. They typically take up the full screen of the user\u2019s device may include interactive elements to help drive user engagement.<\/p>\n<p>Google Ads supports just a few mobile ad sizes for in-app display advertising:<\/p>\n<p>In-app Ad Unit Sizes for Mobile<\/p>\n<ul>\n<li>320 x 50 Mobile Leaderboard<\/li>\n<li>300 x 250 Inline Rectangle<\/li>\n<li>336 x 280 Interstitial Ads<\/li>\n<\/ul>\n<p>In-app Ad Unit Sizes for Tablet<\/p>\n<ul>\n<li>300 x 250 Inline Rectangle<\/li>\n<li>728 x 90 Leaderboard<\/li>\n<li>468 x 60 Tablet Banner<\/li>\n<li>336 x 280 Interstitial Ads<\/li>\n<\/ul>\n<p>The bottom line here is that if you\u2019re focused on mobile and you want to run in-app interstitial ads, you\u2019ll need to optimize your ad creative for this format. 336 x 280 display creative also converts well on desktop, especially when embedded within the publisher\u2019s content.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>468 x 60 Tablet Banner Ads<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19832 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/image-5-10.png\" alt=\"tablet banner ad example\" width=\"468\" height=\"60\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-5-10.png 468w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/05\/image-5-10-300x38.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p><em><strong>Figure 6<\/strong>: Tablet Banner Ad Dimensions<\/em><\/p>\n<p>Do a quick Google search and you\u2019ll find plenty of articles telling you that 468 x 60 display ads are no longer effective now that they\u2019ve been discontinued by the IAB. While that may be partially true when referring to desktop ads, there\u2019s a specific use case for this mobile ad size that digital marketers should be familiar with.<\/p>\n<p>Tablet banner ads are one of the only ad formats available for tablets, along with Interstitials, Inline Rectangle, and the Leaderboard format. Tablet banners are similar in proportion to Leaderboard banners, but they\u2019re able to fit into tighter spaces due to their slightly smaller dimensions. Google advises digital marketers that inventory shortages for 468 x 60 ad slots may lead to low numbers of impressions.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>320 x 480 Expandable Display Ads<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19833 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/image-6-8.png\" alt=\"expandable display ad example\" width=\"300\" height=\"245\" \/><\/p>\n<p><em><strong>Figure 7<\/strong>: Expandable ads start small, then expand to reveal additional content.<\/em><\/p>\n<p>Expandable display ads offer a new way for advertisers to overcome banner blindness and provide a more engaging experience for users. Expandable ads first appear on the page as small banner ads, but after a user interaction (or once a specified amount of time has passed), they expand to reveal additional visual content with <a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/how-to-create-ad-copy\/\">compelling ad copy<\/a> and a full-screen ad experience for users.<\/p>\n<p>The 320 x 480 ad size is ideal for expandable ads because it takes up the full screen of mobile devices. Display creative in this size can also be used for\u00a0<a href=\"https:\/\/support.google.com\/admanager\/answer\/1100453?hl=en\" target=\"_blank\" rel=\"noopener\">mobile landscape and portrait full-screen ads through Google Ad Manager<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>480 x 260 In-stream Video Ads<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19834 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/image-7-7.png\" alt=\"mobile video ad example\" width=\"264\" height=\"242\" \/><\/p>\n<p><em><strong>Figure 8<\/strong>: In-stream video ads are shown to users before, during, or after other videos on YouTube.<\/em><\/p>\n<p>With their large, high-resolution screens and minimalist user interfaces, mobile devices are already optimized to display video. Nearly half of the world\u2019s population watches\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener\">at least an hour of videos<\/a>\u00a0on either Facebook or YouTube each week. With Google\u2019s In-stream video ads, digital marketers can capitalize on that traffic by displaying video advertisements before, during and after other videos on YouTube.<\/p>\n<p>Digital marketers should know that\u00a0<a href=\"https:\/\/instapage.com\/blog\/facebook-in-stream-video-ads\" target=\"_blank\" rel=\"noopener\">in-stream video ads on Facebook aren\u2019t clickable<\/a>, but they can still be an effective tool for increasing brand awareness.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<p>In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign&#8217;s success. With the majority of internet traffic now coming from mobile devices, it&#8217;s crucial to understand the various ad sizes and dimensions that work best for different platforms. We recommend focusing on mobile ad sizes with the most inventory, widest distribution, and the best performance: Inline Rectangle, Mobile Leaderboard, and Leaderboard Banners.<\/p>\n<p>At Directive, our clients achieve their growth goals through our proven <a href=\"https:\/\/directiveconsulting.com\/uk\/customer-generation\/\">Customer Generation<\/a> methodology. We build innovative marketing campaigns that drive revenue by focusing on what matters most\u2014your customers. Don&#8217;t settle for average mobile <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/paid-media-agency\/\">PPC campaigns<\/a>. Take your campaigns to the next level and unlock the full potential of mobile advertising with our expert team of tech marketers. <a href=\"https:\/\/directiveconsulting.com\/uk\/discovery-call\/\">Book your call today<\/a> to learn more.<\/p>\n<p><a href=\"https:\/\/directiveconsulting.com\/uk\/join-society\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-32738 aligncenter\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/04\/join-society-cta-banner-300x136.png\" alt=\"\" width=\"918\" height=\"416\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/04\/join-society-cta-banner-300x136.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/04\/join-society-cta-banner-1024x465.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/04\/join-society-cta-banner-768x349.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/04\/join-society-cta-banner-1536x698.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/04\/join-society-cta-banner.png 2048w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign&#8217;s success. With the majority of internet traffic now coming from mobile devices, it&#8217;s crucial to understand the various ad sizes and dimensions that work best for different platforms.<\/p>\n","protected":false},"author":6,"featured_media":19826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[50],"tags":[140],"class_list":["post-19825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 8 Best Mobile Ad Sizes<\/title>\n<meta name=\"description\" content=\"Before you start designing display ads for mobile advertising campaigns, you should know which mobile ad sizes perform the best.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/mobile-ad-sizes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 8 Best Mobile Ad Sizes\" \/>\n<meta property=\"og:description\" content=\"Before you start designing display ads for mobile advertising campaigns, you should know which mobile ad sizes perform the best.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/mobile-ad-sizes\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-22T20:41:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T11:41:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/05\/7-Best-Mobile-Ad-Sizes-for-2020@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1560\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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