{"id":21180,"date":"2020-09-03T23:27:26","date_gmt":"2020-09-03T23:27:26","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=institute&p=21180"},"modified":"2024-05-23T07:41:21","modified_gmt":"2024-05-23T11:41:21","slug":"how-to-get-into-digital-marketing","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-get-into-digital-marketing\/","title":{"rendered":"How to Get into Digital Marketing"},"content":{"rendered":"

Looking for tips and advice on how to get into digital marketing?<\/span><\/p>\n

Digital marketing is an increasingly attractive career path for young people with strong digital skills and a love for learning. Digital marketers earn great pay working independently and in teams to deliver on marketing initiatives that have a huge impact on their businesses or those of their clients. Digital marketers also enjoy plenty of perks, like the ability to work remotely or earn extra money through freelancing or consulting.<\/span><\/p>\n

There\u2019s also plenty of mobility in the industry, with career paths available from entry-level marketing associates and specialists, up to digital marketing management, and through to executive-level job roles.<\/span><\/p>\n

If you\u2019re excited about breaking into the digital marketing industry, this resource is for you. We\u2019ve compiled our best advice on how to get into digital marketing into three tips and ten action steps to help you land a digital marketing job and jump-start your career.\u00a0\u00a0<\/span><\/p>\n

Let\u2019s dive right in!<\/span><\/p>\n

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How to Get into Digital Marketing: Three Things to Know<\/b><\/h2>\n

Before we focus on the action steps you can take to get into digital marketing, we have three little tidbits of knowledge to share that we hope will reshape your thinking about what you\u2019ll need to get started as a digital marketer.<\/span><\/p>\n

You don\u2019t need a degree or a diploma.<\/b><\/h3>\n

While some digital marketers do have college degrees or better, you don\u2019t necessarily need a degree or a diploma to become a digital marketer.<\/span><\/p>\n

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Online marketing is an area where real project experience is frequently valued more highly than a college education. While college courses often focus on high-level concepts, hiring managers want people who generate real results, so project experience is a huge asset.<\/span><\/p>\n

You (probably) already have valuable skills.<\/b><\/h3>\n

Digital marketers use specialized knowledge and techniques to build marketing campaigns that drive business success. At the same time, digital marketers rely on some of the most foundational skills to get their work done: reading, writing, visual design, research skills, data management, communication, organization, and software skills.<\/span><\/p>\n

Digital marketing is a customer-focused business.<\/b><\/h3>\n

Digital marketing is a results-oriented activity with a strong focus on the customer.<\/span><\/p>\n

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For in-house marketers, that means delivering campaigns that help the business meet its vision and goals. For agencies, that means placing extra focus on customer acquisition, relationships, and retention. There will always be work available for marketers who can generate positive results for their customers.<\/span><\/p>\n

How to Get into Digital Marketing: 10 Action Steps to Take<\/b><\/h2>\n

Now that we\u2019ve covered the essentials, let\u2019s get into our 10 best tips for how to get into digital marketing. These tips are designed to help you build skills, find your niche, and start your digital marketing career.<\/span><\/p>\n

Develop Skills & Find Your Niche<\/b><\/h3>\n

If you\u2019re considering a career in digital marketing, you\u2019ll need to spend time building on your digital marketing skills. Digital marketing is a complex discipline that spans multiple domains, including:<\/span><\/p>\n