{"id":21394,"date":"2020-09-17T23:06:08","date_gmt":"2020-09-17T23:06:08","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=institute&#038;p=21394"},"modified":"2024-05-23T07:41:20","modified_gmt":"2024-05-23T11:41:20","slug":"how-to-get-started-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/how-to-get-started-in-digital-marketing\/","title":{"rendered":"How to Get Started in Digital Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Wondering how to get started in digital marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing professionals are in huge demand right now, and that demand is only going to increase as global digital advertising sales increase by billions of dollars each year. That\u2019s exactly why now is the best time to get your digital marketing career started. We need more digital marketers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And why wouldn\u2019t you want to be one?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a digital marketer, you\u2019ll enjoy flexible employment, remote work opportunities, great compensation, and the opportunity to make measurable business impacts through your technical and creative work. You can be an entrepreneur, or join a marketing agency or in-house marketing team. Digital marketers earn great compensation and consistently report high levels of job satisfaction and work-life balance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the best part: You can start developing your online marketing skills today and using them to earn money in your spare time, and you can do it from home &#8211; all you need is a laptop and an internet connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll outline exactly how to get started in digital marketing, from finding a specialty and growing your skillset to earning your first dollar and beyond.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Get Started in Digital Marketing<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Do Some Digital Marketing Research<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you get started in digital marketing, it\u2019s important to find out what you\u2019re getting into.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-21531\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-12-1024x683.png\" alt=\"digital marketing research\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-12-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-12-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-12-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-12.png 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.pexels.com\/photos\/212286\/pexels-photo-212286.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to do that is to learn as much as possible about digital marketing, especially from the numerous free and reliable sources available online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to learn a little bit about each of the following digital marketing channels:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search engine optimization (SEO)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pay-per-click advertising (PPC)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/what-is-cro\/\">Conversion rate optimization<\/a> (CRO)<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/content\/\"><span style=\"font-weight: 400;\">Content Marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital Public Relations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">eCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Media Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Local Search Marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check out blogs, podcasts, interviews, videos, and other media to learn more about each channel and start thinking about which one interests you the most. Check out some of our favorite digital marketing blogs:<\/span><\/p>\n<p><a href=\"https:\/\/moz.com\/blog\"><span style=\"font-weight: 400;\">Moz Blog<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; One of the leading SEO blogs on the Internet.<\/span><\/p>\n<p><a href=\"https:\/\/backlinko.com\/\"><span style=\"font-weight: 400;\">Backlinko <\/span><\/a><span style=\"font-weight: 400;\">&#8211; An SEO blog with a great reputation<\/span><\/p>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/\"><span style=\"font-weight: 400;\">Content Marketing Institute<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Lots of helpful resources related to content marketing.<\/span><\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/\"><span style=\"font-weight: 400;\">Social Media Examiner<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Publishes insightful case studies and useful guides related to social media marketing<\/span><\/p>\n<p><a href=\"https:\/\/unbounce.com\/blog\/\"><span style=\"font-weight: 400;\">Unbounce Conversion Intelligence Blog<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Outstanding blog posts related to CRO<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Choose a Digital Marketing Specialty (Or Several)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you learn more about each marketing channel, think about which ones are the best fit for your personal skills and working style:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Would you be happier creating PPC campaigns or writing lead-nurturing emails?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you like to design landing pages, or would you rather write an article?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Would you prefer to work with small local businesses, major corporations, or self-employed?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Would you rather post on social media or manage an editorial calendar?<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-21532\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/09\/image3-13-1024x598.png\" alt=\"digital marketing career path\" width=\"1024\" height=\"598\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image3-13-1024x598.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image3-13-300x175.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image3-13-768x449.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image3-13.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.pexels.com\/photos\/326576\/pexels-photo-326576.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specializing in one or two marketing channels is the best way to start working with clients, and providing genuine value while you continue to develop your marketing knowledge and skills in other areas.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Build Knowledge Using Free Resources<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Learn as much as you can about your marketing specialty using free resources available online. If you\u2019re excited about PPC advertising, look for PPC blogs, podcasts, articles, and case studies. If you\u2019re passionate about SEO, read blogs like Moz and Backlinko.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you continue to learn, it\u2019s important to remember your ultimate goal: putting your knowledge into action and creating real marketing campaigns that make a difference in the real world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn a lot by going through free online resources, but you won\u2019t start to improve at digital marketing until you start getting practical experience by creating and managing real marketing campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Take a Digital Marketing Course Online<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The hardest part of becoming a digital marketer is making the transition from reading and learning about digital marketing to launching your first campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most digital marketing blogs will expose you to theoretical knowledge, tips, and advice, or a specific case study &#8211; but you\u2019ll rarely see an entire marketing plan that you can actually replicate yourself. Without a proven process for success, building your first campaign can feel overwhelming and many people are so afraid of messing up that they never even start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we created our <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/\"><span style=\"font-weight: 400;\">digital marketing course<\/span><\/a><span style=\"font-weight: 400;\"> at Directive Institute. With modules in SEO, PPC, CRO, and Data Analytics, Directive Institute is designed to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Teach you a proven process for generating results in digital marketing that you can replicate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help you earn experience and develop know-how through practical exercises<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help you bridge the gap between \u201clearning\u201d and \u201cdoing\u201d so you can start building successful campaigns on your own as soon as possible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help you build confidence in your skills and reward you with course completion certificates to recognize your work<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Build Your First Digital Marketing Campaign<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019re ready to take the leap, it\u2019s time to put your process to the test and start building your own digital marketing campaign.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-21533\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-10-1024x683.png\" alt=\"digital marketing campaign build\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-10-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-10-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-10-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-10.png 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/images.pexels.com\/photos\/4200831\/pexels-photo-4200831.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could create a campaign to market your own personal brand, products, or services. You could run a digital marketing campaign to promote a friend or family member\u2019s small business or a non-profit\/volunteer organization. At this point, your main goal is to learn what works and what doesn\u2019t, start getting some experience, and further develop your expertise.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Get Experience with Freelancing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this point, you should have chosen a marketing channel, learned how to use it to its full potential, and practiced by creating your own digital marketing campaigns. A logical next step would be to pursue freelance or contract work where you can gain even more experience and start earning some money as a digital marketer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Websites like <\/span><a href=\"https:\/\/www.fiverr.com\/\"><span style=\"font-weight: 400;\">Fiverr<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.freelancer.com\/\"><span style=\"font-weight: 400;\">Freelancer<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.upwork.com\/\"><span style=\"font-weight: 400;\">Upwork <\/span><\/a><span style=\"font-weight: 400;\">can help you market your skills internationally and find employers or project owners who need your skills. You should be able to provide some samples or evidence of your past work. If you perform well on projects, you can earn strong reviews that will help you get more work and earn better pay in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you start working as a Freelancer, the sky is basically the limit. You can learn other skills to take on a greater variety of jobs. You can take on more projects until you\u2019re working full time, then raise your rates on new projects until you\u2019re making the salary you want. You can even team up with other marketers to work on more complex projects &#8211; it\u2019s all up to you!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Find an Entry-Level Digital Marketing Job<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re not totally satisfied with the Freelance life, you can start searching for digital marketing jobs, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital marketing coordinator<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/digital-marketing-specialist\/\"><span style=\"font-weight: 400;\">Digital marketing specialist<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Specialist<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/ppc-consultant\/\"><span style=\"font-weight: 400;\">PPC Specialist<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media marketing coordinator<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can choose to work at a marketing agency or join an in-house marketing team at a small business or major corporation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many entry-level roles in digital marketing will ask for a college degree, but you\u2019ve got something better than that: a proven track record of delivering successful campaigns for your clients. This is the most important thing that employers will look for and should give you a fair chance of landing most entry-level jobs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keep Up with Industry Trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Digital marketing is always changing and evolving, so it\u2019s important to keep up with the trends, continue to develop your skills, and never stop learning! Keep making time for blog posts and podcasts, network with other digital marketing professionals, and watch out for the newest best practices that you can adopt to take your business to the next level.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks for checking out our guide on how to get started in digital marketing!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope this guide inspires you to leverage your natural talents, creativity, and passion for digital marketing into an exciting new career.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to get started in digital marketing? Digital marketing professionals are in huge demand right now, and that demand<\/p>\n","protected":false},"author":6,"featured_media":21534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37],"tags":[99],"class_list":["post-21394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Started in Digital Marketing - Directive UK<\/title>\n<meta name=\"description\" content=\"Looking to get into digital marketing and don&#039;t know where to start? 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