{"id":21535,"date":"2020-09-17T23:20:41","date_gmt":"2020-09-17T23:20:41","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=institute&p=21535"},"modified":"2024-05-23T07:41:20","modified_gmt":"2024-05-23T11:41:20","slug":"ppc-certification","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/ppc-certification\/","title":{"rendered":"5 PPC Certifications You Need & How to Pass Them"},"content":{"rendered":"

Whether you\u2019re searching for new ways to find customers for your business or planning to launch a career in digital marketing, earning a PPC certification online will increase your level of knowledge and skill in online advertising.<\/span><\/p>\n

You\u2019ll build confidence by successfully passing certification exams and you may even receive a personalized certificate to commemorate your achievements and build your professional portfolio.<\/span><\/p>\n

To help you get started, we\u2019ve put together this list of the 5 most valuable PPC<\/a> certification programs available. We\u2019ll highlight the key features and benefits of each <\/span>PPC course<\/span><\/a>, then offer our best tips and advice for navigating the course material and passing your certification exams.<\/span><\/p>\n

[optin-inline id=’jkrhxmbjprhmurblbbjl’]<\/span><\/p>\n

Five PPC Certifications You Need<\/span><\/h2>\n

Google Ads Certification<\/span><\/a><\/h3>\n

\"google<\/p>\n

Overview<\/b>: Google offers plenty of valuable training courses through the Google Skillshop, including a selection of PPC certifications that focus on how to create and manage Google Ads campaigns. You\u2019ll find five certification courses with over 15 hours of total content across five subject areas: search advertising<\/a>, display advertising<\/a>, measurement, video advertising, and app advertising.<\/span><\/p>\n

Key Features & Benefits<\/b>: Each course comes with a knowledge check assessment, several hours of video course content, and a certification exam that takes a little over an hour to complete. You can get Google Ads certified in all five subject areas to demonstrate well-rounded knowledge of the Google advertising platform.<\/span><\/p>\n

Pricing<\/b>: Google Ads certifications are free and available to anyone with a Google account.<\/span><\/p>\n

Microsoft Advertising Certified Professional<\/span><\/a><\/h3>\n

\"microsoft<\/span>Overview<\/b>: This certification course will teach digital marketers to strategize, setup, manage, optimize, and report on Microsoft Advertising campaigns. There\u2019s a free 231-page study guide that you can download and work through at your own pace before sitting the online certification exam. This course is text-based and all of the necessary materials are included in the study guide.<\/span><\/p>\n

Key Features & Benefits<\/b>: Microsoft\u2019s study guide for this exam goes into plenty of detail on the policies and procedures of Microsoft Advertising, as well as platform functionality. You\u2019ll learn a little bit about every feature that Microsoft Advertising has to offer without focusing too much on any one aspect.<\/span><\/p>\n

Once you complete the Microsoft Advertising certified professional exam, you\u2019ll get a digital badge and printable certificate that verifies your achievement. You\u2019ll also appear in Microsoft\u2019s member directory along with your company name and location.\u00a0<\/span><\/p>\n

Pricing<\/b>: This PPC certification course is offered for free to anyone with a Microsoft account.<\/span><\/p>\n

Directive Institute PPC Certification<\/span><\/a><\/h3>\n

\"directive<\/span>Overview<\/b>: The PPC Certification from Directive Institute covers over 10 hours of in-depth lessons across 13 modules. Students will discover an end-to-end process for building PPC campaigns and optimizing them to drive enhanced lead generation and sales.<\/span><\/p>\n

Key Features & Benefits<\/b>: Directive Institute\u2019s PPC certification course is fundamentally different from the other PPC training programs available online. While most PPC courses focus on high-level concepts and platform specifics, Directive Institute\u2019s PPC course focuses on helping students develop the know-how to create and execute their own campaigns.\u00a0<\/span><\/p>\n

Lessons include text, images, video tutorials, and templates for advertisements and landing pages that students can use right away to launch their own campaigns and start gaining real experience.<\/span><\/p>\n

Pricing<\/b>: Directive Institute offers unlimited access to all of its courses and certifications (PPC, SEO, CRO<\/a>, and Data Analytics & Optimization) for a one-time cost of $99.<\/span><\/p>\n

SEMrush PPC Fundamentals<\/span><\/a><\/h3>\n

\"semrush<\/span>Overview<\/b>: The SEMrush PPC fundamentals course consists of just 35 multiple choice questions and is geared towards total beginners in search marketing. Applicants will be tested on 8 different topics:<\/span><\/p>\n

    \n
  1. PPC Overview<\/span><\/li>\n
  2. Strategy<\/span><\/li>\n
  3. Search Advertising<\/span><\/li>\n
  4. Shopping Campaigns<\/span><\/li>\n
  5. Display Advertising<\/span><\/a><\/li>\n
  6. Universal App Campaigns<\/span><\/li>\n
  7. Bidding and Budgeting<\/span><\/li>\n
  8. Multi-Touch Conversions<\/span><\/li>\n<\/ol>\n

    Key Features & Benefits<\/b>: You can prepare for this exam by completing the PPC Fundamentals Course with Joel Bondorowski, available for free on SEMrush Academy. There are 36 lessons spread across 8 modules and totaling around five hours of course material.\u00a0<\/span><\/p>\n

    Pricing<\/b>: This training is available for free to anyone with a SEMrush profile.<\/span><\/p>\n

    Facebook Certified Digital Marketing Associate<\/span><\/a><\/h3>\n

    \"facebook<\/span>Overview<\/b>: If you\u2019re interested in learning how to promote your business on social media, Facebook offers digital marketing courses that cover paid advertising using Facebook, Instagram, and Messenger. This certification covers five areas of knowledge:<\/span><\/p>\n

      \n
    1. Understanding the Value of Facebook<\/span><\/li>\n
    2. Establishing Platform Presence<\/span><\/li>\n
    3. Advertising Fundamentals<\/span><\/li>\n
    4. Creating and Managing Ads<\/span><\/li>\n
    5. Reporting<\/span><\/li>\n<\/ol>\n

      Key Features & Benefits<\/b>: This is one of the only PPC certifications that focuses on paid social advertising channels. This course includes loads of practical information, tips, and actionable advice that you can use to promote your business through paid social channels. Visit <\/span>Facebook Blueprint<\/span><\/a> to access course materials and get started.<\/span><\/p>\n

      Pricing<\/b>: This certification exam and the related course materials are available for free to anyone with a Facebook account.<\/span><\/p>\n

      How to Pass Your PPC Certification Exams – Five Simple Study Tips<\/span><\/h2>\n

      Focus on the Fundamentals<\/span><\/h3>\n

      PPC certification exams frequently focus on fundamental concepts and principles, so it\u2019s important to brush up on the basics. Make sure you can clearly define all the terms you encounter in your lessons. You can use <\/span>Quizlet <\/span><\/a>to make your own digital flashcards and help you remember the most important facts and definitions.<\/span><\/p>\n

      Pace Yourself\u00a0<\/span><\/h3>\n

      When working through your PPC certification courses, it\u2019s important to learn at the right pace. If you move too slowly and don\u2019t apply what you learn, you\u2019ll forget things by the time you get to the exam. If you move too quickly, your knowledge retention after the exam will be poor. We\u2019d recommend completing one or two modules each day and leaving enough time to review what you\u2019ve learned.<\/span><\/p>\n

      Apply Your Knowledge<\/span><\/h3>\n

      You should spend a third of your time learning new information and two-thirds of your time applying that information to maximize long-term success. The PPC course at Directive Institute is designed to support enhanced learning through the practical application of PPC concepts and best practices.<\/span><\/p>\n

      Improve Your Test-Taking Skills<\/span><\/h3>\n

      To succeed in your PPC certification exams, you\u2019ll need to demonstrate test-taking skills like time management, problem-solving, decision-making, and performance under pressure. Most PPC certification courses allow you to take practice tests or repeat tests, so you\u2019ll have the chance to practice a few times before you succeed.<\/span><\/p>\n

      Team Up with a Friend<\/span><\/h3>\n

      Enhance your learning by teaming up with a friend and working through your PPC certifications together. You can quiz each other, learn by teaching, and get experience by collaborating on paid search campaigns.<\/span><\/p>\n

      Summary<\/span><\/h2>\n

      Earning a PPC certification is a great way to increase your knowledge of paid search advertising, but there\u2019s no substitute for the experience and skill development that you\u2019ll gain by creating, managing, and optimizing your own digital advertising campaigns. We hope you\u2019ll choose the PPC certification that gives you the knowledge, tools, and confidence to reach your goals in digital advertising.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Whether you\u2019re searching for new ways to find customers for your business or planning to launch a career in digital<\/p>\n","protected":false},"author":6,"featured_media":21541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[140],"class_list":["post-21535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-ppc"],"acf":[],"yoast_head":"\n5 PPC Certifications You Need & How to Pass Them - Directive UK<\/title>\n<meta name=\"description\" content=\"PPC Certifications can be a huge benefit as you're leveling up your digital marketing skills. 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