{"id":21574,"date":"2020-09-18T22:54:07","date_gmt":"2020-09-18T22:54:07","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=institute&#038;p=21574"},"modified":"2024-05-23T07:41:20","modified_gmt":"2024-05-23T11:41:20","slug":"cro-certification","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/cro-certification\/","title":{"rendered":"CRO Certification: Should You Get One?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you\u2019re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could be right for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/what-is-cro\/\">Conversion rate optimization (CRO)<\/a> is all about optimizing websites, microsites, and landing pages to maximize on-page conversion rates. There are many CRO certification programs available online where aspiring digital marketing professionals can learn the basics of CRO, start using CRO software tools, and build their confidence in CRO while gaining practical experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">These certification courses can prove tremendously valuable to the right person, but the hardest part is deciding whether they\u2019re really the best option for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To help you decide, we\u2019ve put together this quick guide to determining whether you should get a CRO certification.<\/span><\/p>\n<h2><a href=\"https:\/\/directiveconsulting.com\/uk\/newsletter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-32722 aligncenter\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-300x136.png\" alt=\"\" width=\"918\" height=\"416\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-300x136.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-1024x465.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-768x349.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner-1536x698.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2023\/03\/directive-digest-cta-banner.png 2048w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/a><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">What is a CRO Certification?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A CRO certification represents the completion of a specialized training program in conversion rate optimization for digital marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The best training programs for CRO will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Introduce you to the basic concepts and principles of conversion rate optimization.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provide instructions for setting up powerful CRO software tools.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Teach you how to test variations of your landing pages and other high-intent pages on your website by <a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/copy-optimization\/\">optimizing sales copy<\/a>, <a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/how-to-optimize-cta\/\">calls-to-action (CTAs)<\/a>, <a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/optimize-design-elements\/\">design elements<\/a>, <a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/how-to-optimize-forms\/\">lead generation forms<\/a>, and leveraging <a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/social-proof-marketing\/\">social proof marketing<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Teach you how to perform content experiments and evaluate their results to find high-performing page variants that drive on-page conversions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer case studies and practical examples so you can see the impact of effective CRO and start gaining your own experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Upon completing a CRO program, candidates will usually be awarded a certificate that can be saved in a digital format or printed for inclusion in your resume or professional portfolio. Your certificate of completion is an acknowledgment of your participation in the course and serves as evidence of your knowledge and qualifications in CRO.<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Why is a CRO Certification Useful for Digital Marketers?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Some marketers are generalists with a fair bit of expertise across multiple digital channels, while other marketers choose to specialize and focus their knowledge and skill development on just one or two channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">With that being the case, there\u2019s a strong argument that every digital marketer can benefit from knowing more about CRO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s why:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s imagine you\u2019re a digital marketer whose website gets 1,000 unique visitors per day. Your product sells for $10 and you have a 1% conversion rate, so you sell an average of 10 products daily and earn $100. In this extremely simplified model, you have three basic ways to increase revenue:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increase prices<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increase traffic<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increase conversions<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Let\u2019s think about what it takes to execute each of these three solutions.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-21576\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-18-1024x683.png\" alt=\"cro certification benefit\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-18-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-18-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-18-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image1-18.png 1051w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/images.unsplash.com\/photo-1559526324-4b87b5e36e44?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1051&amp;q=80\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Increasing prices is the easiest thing to do. If you double your prices and have the same number of transactions, you\u2019ll make twice as much money! The problem with increasing prices is that your customers don\u2019t like it and you\u2019re more likely to see a drop in sales and an overall drop in revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Increasing traffic is probably the most expensive way to increase revenue. If your website is getting paid traffic, you\u2019ll need to at least double your costs to get twice as much. If you\u2019re generating traffic organically, you\u2019ll need to invest significant time and resources up-front to see any long-term growth in traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The final option &#8211; and the best option &#8211; is to increase your conversion rate with CRO. In just a few hours, you can set up content experiments to help discover high-performing variations of your landing pages that convert even more visitors. Content experiments can take 7-14 days to complete, but they run automatically and take minimal time to configure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this example, increasing your conversion rate from 1% to just 2% would double your yearly revenue &#8211; and you won\u2019t have to increase your advertising budget or launch a major <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/seo-agency\/\">SEO<\/a> campaign to do it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The best thing about CRO is that the same principles and concepts can be applied to every digital campaign that uses landing pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Digital marketers can maximize the value of their traffic from email marketing, paid search and display advertising campaigns, organic search, social media, and just about any other source using CRO. This makes CRO one of the most versatile and valuable skill sets that can benefit digital marketers and the organizations that employ them.<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">5 Ways You\u2019ll Benefit from CRO Certification<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">Improve Your Skills &amp; Discover Your Passion<\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you\u2019ve never practiced conversion rate optimization in the past, getting your CRO certification will help you develop new skills to improve bottom-of-funnel conversion rates for any campaign. You may even discover a hidden passion for CRO and the rewarding feeling you get when you design a really <a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/lessons\/how-to-create-landing-page\/\">high-performing landing page<\/a>.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-21577\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-16-1024x683.png\" alt=\"cro skills\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-16-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-16-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-16-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image2-16.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/images.unsplash.com\/photo-1542744094-3a31f272c490?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\" target=\"_blank\" rel=\"noopener\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">The most dedicated conversion experts love the multidisciplinary nature of CRO that enables them to regularly practice and develop their writing and visual design skills while leveraging knowledge about marketing and user experience optimization.<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Learn to Leverage Cutting-Edge CRO Tools<\/span><\/h3>\n<p><span style=\"font-weight: 400\">As part of your CRO certification course, you\u2019ll be introduced to the latest conversion rate optimization software tools that significantly streamline the process of experimenting with content on your landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the past, web developers were in charge of CRO because even the most minor changes had to be coded by hand. Today, software developers have created web-based CRO software tools that make it easy to edit design elements, sales copy, and other aspects of your website with just a minimal knowledge of code.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">These tools have made it easier for the average person to start implementing successful CRO experiments that drive conversion success.<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Build Confidence and Validate Your Knowledge of CRO<\/span><\/h3>\n<p><span style=\"font-weight: 400\">We\u2019ve met thousands of aspiring digital marketers who have read everything about CRO but still have yet to experiment with their own campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re one of those people, earning your CRO certification could give you the confidence boost that you need to finally take the leap and work towards your goal of becoming a digital marketer &#8211; either as a solo entrepreneur promoting your own product or service or in a professional environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Successfully completing a CRO course helps increase your confidence and our <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/institute\/modules\/cro-course\/\"><span style=\"font-weight: 400\">CRO course<\/span><\/a><span style=\"font-weight: 400\"> at the Directive Institute will provide you with a repeatable process for optimizing landing pages that you can replicate for your own campaigns.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Enhance Your Marketing Results<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Successfully completing a CRO program and obtaining your certification will empower you to achieve better results on your future marketing campaigns. You\u2019ll learn how to build compelling landing pages that convert, and you\u2019ll be able to convert traffic from a variety of sources with greater success.<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Uncover New Career Opportunities<\/span><\/h3>\n<p><span style=\"font-weight: 400\">If your long-term goal involves working for a marketing agency, collaborating with other marketers to execute on larger projects, or joining an in-house marketing team, obtaining your CRO certification can help you unlock valuable new career opportunities.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21578\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/09\/image4-13-1024x683.png\" alt=\"cro opportunities\" width=\"1024\" height=\"683\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image4-13-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image4-13-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image4-13-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/image4-13.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/images.unsplash.com\/photo-1483058712412-4245e9b90334?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1050&amp;q=80\" target=\"_blank\" rel=\"noopener\">Image Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400\">On the entrepreneurial side, being a CRO expert sets you up to become a valued team member for B2B, B2C, eCommerce, and many other kinds of digital marketing projects. If you\u2019re thinking about corporate careers in digital marketing, obtaining your CRO certification demonstrates initiative and a commitment to personal skill development &#8211; both traits that are valued by employers.<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Summary<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Obtaining your CRO certification isn\u2019t necessarily the right career move for everyone, but if you\u2019re planning a career move into the world of digital marketing or using personal branding to sell your own products and services online, a CRO certification can give you the skills and confidence you need to achieve success.<\/span><\/p>\n<p class=\"p1\">At Directive, we pride ourselves on delivering exceptional results for our clients through our proprietary <a href=\"https:\/\/directiveconsulting.com\/uk\/customer-generation\/\"><span class=\"s1\">Customer Generation<\/span><\/a> approach\u2014and our tech marketing specialists are the driving force behind our success.<\/p>\n<p class=\"p1\">If you\u2019re interested in becoming a part of our team and embarking on a journey of professional growth and development, we invite you to check out our <a href=\"https:\/\/directiveconsulting.com\/uk\/about\/careers\/\"><span class=\"s1\">careers page<\/span><\/a>. Our team is committed to providing exciting opportunities for growth and learning, and we look forward to welcoming you aboard as we navigate the ever-changing tides of the tech marketing world. Join us today!<\/p>\n<p><a href=\"https:\/\/directiveconsulting.com\/uk\/about\/careers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-32744 aligncenter\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2020\/09\/directive-career-cta-banner-300x136.png\" alt=\"\" width=\"918\" height=\"416\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/directive-career-cta-banner-300x136.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/directive-career-cta-banner-1024x465.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/directive-career-cta-banner-768x349.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/directive-career-cta-banner-1536x698.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2020\/09\/directive-career-cta-banner.png 2048w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could be right for you.\u00a0There are many CRO certification programs available online where aspiring digital marketing professionals can learn the basics of CRO, start using CRO software tools, and build their confidence in CRO while gaining practical experience.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":21575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[82,91],"class_list":["post-21574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-life","tag-career","tag-cro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRO Certification: Should You Get One? - Directive UK<\/title>\n<meta name=\"description\" content=\"Will a CRO Certification actually benefit you? 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