{"id":22209,"date":"2021-02-19T00:36:47","date_gmt":"2021-02-19T00:36:47","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=resource_hub&p=22209"},"modified":"2026-10-02T14:36:05","modified_gmt":"2026-10-02T18:36:05","slug":"ltv-cac-cheat-sheet","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/ltv-cac-cheat-sheet\/","title":{"rendered":"The LTV:CAC Cheat Sheet"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

LTV:CAC is an essential metric for measuring the profitability of your SaaS marketing activities. 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