{"id":26173,"date":"2022-02-28T00:17:05","date_gmt":"2022-02-28T00:17:05","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=26173"},"modified":"2024-05-23T07:41:01","modified_gmt":"2024-05-23T11:41:01","slug":"saas-video-asset-strategies","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/saas-video-asset-strategies\/","title":{"rendered":"Helpful Video Asset Strategies for Saas (How To Make The Most of Your Video Spend\/Budget)."},"content":{"rendered":"

This year, video took its rightful seat at the top of the consumer communications food chain. And for good reason. Videos are entertaining. People enjoy watching them. They can deliver brand vision and information quickly and efficiently. Why are they so effective? Mainly, because they break through and get around today\u2019s customer attention span of 8-seconds or less.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

That makes video <\/span>the<\/span><\/i> essential SaaS brand tool for 2022 and beyond, whether you\u2019re producing some thought leadership blog posts, a large brand commercial, a product explainer video for your website, or some nice video testimonials designed to give your SaaS brand social validity.<\/span><\/p>\n

A Case Study On Leveraging Video Assets<\/h2>\n

Videos can be used in so many strategically interesting ways. However, they can get pretty pricey, depending on what\u2019s involved. That\u2019s why it\u2019s important to plan ahead.\u00a0<\/span><\/p>\n

A good friend of mine and a great producer once told me, \u201cprep makes perfect.\u201d That\u2019s a great piece of advice when going into a video project. By simply planning ahead on your larger initiative videos, you can maximize your spend by mapping out what other assets you can get out of it.<\/span><\/p>\n

Ominipresent Video Case Study<\/h2>\n

Recently, a client of ours called Omnipresent <\/a>came to me and said they\u2019d like to shoot two big case-study videos in London. I said, \u201cThat\u2019s great! We can put together a live action team and send them over to interview your clients.\u201d Then I said, \u201cBut before we do that, let\u2019s talk about what other assets we can get out of this.\u201d Our client, the head of growth for Omnipresent, smiled and said, \u201cYou are so speaking my language right now.\u201d I asked if they had any persona profiles; he said they had just finished creating some and sent them right over.<\/p>\n

Omnipresent is an EOR or Employer of Record company, which means they help other companies hire remote talent anywhere in the world, and they\u2019re really good at it. They had created persona profiles for a CEO, a head of People Ops, and of course, \u201cthe legal department.\u201d<\/span><\/p>\n

The best way to create an effective video is to learn as much as you can about the audience you\u2019re serving it to. Naturally, we dove right in.<\/span><\/p>\n

Persona Insights To Guide Your Video Story<\/strong><\/h3>\n

With remote employees spread across multiple countries, a CEO wants to ensure their company\u2019s benefits package works seamlessly across different regions, so their employee experiences are the same across borders.\u00a0<\/span><\/p>\n

A People Ops person wants to know the company they\u2019re using can open up a larger, more specialized talent pool to them. Whereas, the legal team would want to know the company they\u2019re using can hire employees compliantly, so they don\u2019t end up getting sued for paying the wrong taxes.<\/span><\/p>\n

Once you\u2019re armed with these persona insights, you can reverse engineer your questions to pull the right answers out of your talent. This is also a great tool to help you frame your story.<\/span><\/p>\n

 <\/p>\n

\"the<\/p>\n

 <\/p>\n

In this case, we interviewed two Omnipresent clients \u2014 <\/span>Tessian<\/span><\/a> and <\/span>Cervest<\/span><\/a>. We also interviewed Omnipresent\u2019s customer support teams. We then added voice-over assist to help guide the narrative, and used motion graphics to add visual interest and accentuate important pieces of information.\u00a0<\/span><\/p>\n

Once we produced the case studies, <\/span>Tessian shown here<\/span><\/a>, we produced several video ads Omnipresent could use separately. And guess what? The messaging in the ads was already geared for our personas, because we planned ahead. This gave Omnipresent an arsenal of strategic assets they could use for top-of-funnel tactics, creating more brand awareness, while pulling in more SQLs to landing pages geared to convert.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Leveraging Video Assets<\/strong><\/h3>\n

To draw eyes on LinkedIn and YouTube, we gave the ads a keyframe containing a still shot of the interview with a headline to grab interest and provide insight into the content of the piece.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

The two ads we designed for our people ops personas had headlines like, \u201c<\/span>Our Talent Pool Just Went Global.<\/span><\/a>\u201d Or, \u201c<\/span>We Have One Office, But Employ in 10 Countries.<\/span><\/a>\u201d\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

The Ad for our CEO persona focused on what he\/she cares about, \u201c<\/span>Benefits Shouldn\u2019t be Limited by Borders.<\/span><\/a>\u201d<\/span><\/p>\n

Each video ad was summarized with snappy headlines that encapsulated the content. The Talent Pool ad ended with \u201c<\/span>Want the best talent in the world? Then hire anywhere in the world.<\/b>\u201d<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

We also created a brand mnemonic for Omnipresent, putting their logo into motion, and attaching an audio component to it that reflected their brand values. The more times people saw the video ads, the more they would hear the branded piece, resulting in better brand recognition and retention. <\/span>These are the types of video strategies you should always consider before investing in a larger brand video piece. <\/span><\/p>\n

Plan Ahead With Your Video Investments\u00a0<\/strong><\/h2>\n

You\u2019ll always end up with more than you originally asked for, and the assets you produce can inform your media spend for good chunks of time. <\/span>So, if you\u2019re thinking about video, but are only concerned about the price tag, it\u2019s time to open your mind to your long-term play. <\/span><\/p>\n

Videos are worth every penny you spend. As long as you plan ahead. If you’re looking for fresh and innovative videos look no further than Directive. We are a renowned SaaS video agency<\/a>. Get in touch today<\/a> to see how we can help.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

This year, video took its rightful seat at the top of the consumer communications food chain. And for good reason.<\/p>\n","protected":false},"author":59,"featured_media":26174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64],"tags":[151,155,180],"class_list":["post-26173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-saas-content","tag-saas-marketing","tag-video"],"acf":[],"yoast_head":"\nHelpful Video Asset Strategies for Saas (How To Make The Most of Your Video Spend\/Budget). - 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