{"id":26401,"date":"2022-04-14T23:24:38","date_gmt":"2022-04-14T23:24:38","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=26401"},"modified":"2024-05-23T07:40:59","modified_gmt":"2024-05-23T11:40:59","slug":"hubspot-attribution-reporting","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/hubspot-attribution-reporting\/","title":{"rendered":"How To Set Up Hubspot Attribution Reporting for SaaS"},"content":{"rendered":"

Marketers today have a variety of channels with which they can engage their audience. Although the buyer\u2019s journey is no longer linear, the marketers will still need to engage with their customers through multiple touchpoints before they make a purchase.\u00a0<\/span><\/p>\n

And that\u2019s where the challenge lies\u2014\u00a0 the marketers need to know which channels provide the biggest ROI and why that happens. They need to use predictive <\/span>analytics<\/span><\/a> to assess which channels are worth investing more since they provide better results and which channels should take a back seat.\u00a0<\/span><\/p>\n

But considering the buyer\u2019s journey not being linear, it\u2019s getting harder and harder to track the process and distinguish between vanity metrics and those that move the needle.\u00a0<\/span><\/p>\n

That\u2019s where marketing attribution comes into play.\u00a0<\/span><\/p>\n

 <\/p>\n

What is Hubspot Attribution Reporting?<\/strong><\/h2>\n

Marketing attribution is simply a reporting strategy. Marketing attribution allows marketing and sales people to see the impact their marketing made on an objective such as a purchase, sale, or subscription.\u00a0<\/span><\/p>\n

You can see the impact of your goals and objectives by taking a marketing attribution report. It pulls all the relevant data and interaction points from the buyer\u2019s journey and provides insights into which channels and content types provide the biggest return on investment.\u00a0<\/span><\/p>\n

There\u2019s also <\/span>multi-touch attribution <\/span><\/a>which measures all the customer\u2019s interactions with a brand up to the key moment in the buyer\u2019s journey.<\/span><\/p>\n

When you use multi-touch attribution, you can see all the interactions the customer had and pinpoint the exact one that led to a conversion in the buyer\u2019s journey. This will provide you with the necessary info regarding the buyer\u2019s behavior so that you can make better time\/money investments in the future.\u00a0<\/span><\/p>\n

With this strategy, you can, for example, see how a blog post or a social media campaign impacted sales or which campaign drove the most revenue.\u00a0<\/span><\/p>\n

When it comes to HubSpot, they support two types of multi-touch attribution reports:\u00a0<\/span><\/b><\/p>\n