{"id":38224,"date":"2017-07-07T10:59:23","date_gmt":"2017-07-07T10:59:23","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=734"},"modified":"2024-05-23T07:42:35","modified_gmt":"2024-05-23T11:42:35","slug":"3-email-blast-examples-that-will-blow-your-mind","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/3-email-blast-examples-that-will-blow-your-mind\/","title":{"rendered":"Email Blast Examples: The B2B Guide to Email Marketing"},"content":{"rendered":"

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. But when you dive into the specifics, you realize there are even more options for you to choose from.<\/p>\n

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With Google algorithms and search marketing grow increasingly more complex and comprehensive, B2B marketers need to adapt their campaigns to follow suit. What does this mean? It means creating extensive digital experiences for your users.<\/span><\/p>\n

Let’s dive into the word “comprehensive” for a moment. What exactly is the point of<\/span> telling a comprehensive brand story<\/span> across your different digital marketing campaigns? Simple, to make sure your brand is present at every stage in the B2B buyer’s journey.<\/span><\/p>\n

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Want to Increase Leads For Your Business?<\/p>\n

We would love to take a look at your current search engine positioning and analyze the growth potential within your industry!<\/p>\n<\/div>\n

Why Email Marketing Isn’t Going Anywhere for B2B<\/span><\/h2>\n

In the B2B space, search marketers are often dealing with elongated sales cycles that call for long lead nurturing campaigns. Because of this elongated sales cycle, your first interaction is rarely going to be a converted win. So, you need to keep after your leads after that initial marketing interaction.<\/span><\/p>\n

Whether it’s publishing, outreach, or follow up – in the B2B space it’s all the same. Consistency is key!<\/span><\/i><\/p>\n

– Garrett Mehrguth, Directive CEO & Co-Founder<\/span><\/p><\/blockquote>\n

Because of these elongated lead nurturing campaigns, B2B lead gen campaigns are often spread out over multiple channels. B2B readers rely on a wide array of sources for their different tactics and strategies. More than that, the B2B market is a heavy user of social media. This means if your marketing and sales teams are trying to reach<\/span> B2B leads, social media is a must<\/span><\/a>.<\/span><\/p>\n

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Reaching out to your B2B leads via social for brief marketing touches is a great way to nurture leads over a long sales cycle. Via social, you can harmlessly promote content and ask for feedback. It makes the interaction far more of a conversation than a sales pitch, which is great for engagement. But, you’re going to need to get down to brass tax eventually. And that’s where email comes in.<\/span><\/p>\n

In terms of double and triple touching your different level leads, you should always start with email. Why? An email has a certain professional yet approachable vibe to it that every B2B executive feels comfortable with.<\/span><\/p>\n

For this reason, email is a great way to get the interaction started. Your email should serve as the touchpoint for your lead to go back and reference as they experience more of your low friction marketing exchanges via social, etc…<\/span><\/p>\n

Industry Trusted B2B Email Marketing Tools<\/span><\/h2>\n

Depending on what kind of email campaign you are running, you’ll need to rely on a host of different tools to help scrape contact information and send emails at scale. Here are a few industry-trusted tools.<\/span><\/p>\n