{"id":47011,"date":"2024-10-01T18:29:37","date_gmt":"2024-10-01T22:29:37","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=47011"},"modified":"2024-10-17T17:29:33","modified_gmt":"2024-10-17T21:29:33","slug":"everything-you-know-about-b2b-saas-growth-marketing-is-wrong","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/","title":{"rendered":"Everything You Know About B2B SaaS Growth Marketing Is Wrong"},"content":{"rendered":"<h2><b>Take our interactive quiz. Share your B2B SaaS growth marketing insights.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve busted the biggest B2B SaaS marketing myths around\u2014now we\u2019re turning the spotlight on you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve put together an <\/span><b>interactive quiz<\/b><span style=\"font-weight: 400;\"> to help you gain a deeper understanding of the<\/span><b> current state of B2B SaaS marketing.<\/b><\/p>\n<p><b>Here\u2019s the twist\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Rather than getting scored on your answers and us telling how good or bad your B2B marketing knowledge is at the end\u2014this quiz is all about <\/span><b>gathering your thoughts on the subject <\/b><span style=\"font-weight: 400;\">(call it a quickfire Q&amp;A session).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once we\u2019ve gathered enough (no doubt epic) insights from the quiz, we\u2019re going to share the results with everyone who participated. These results will give us a greater gauge of the current B2B SaaS growth marketing playing field. And as the iconic saying goes, \u201cKnowledge is power.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, take the quiz (trust us, it\u2019s fun), share your thoughts, and play your part in making the B2B SaaS marketing world better, bolder, and brighter.<\/span><\/p>\n<p><b>Is everything you thought you knew about B2B SaaS growth marketing wrong? <\/b>Let\u2019s find out.<\/p>\n<div data-tf-live=\"01J952GHZRQZSK5H4X83NRG5WR\"><\/div>\n<p><script src=\"\/\/embed.typeform.com\/next\/embed.js\"><\/script><\/p>\n<h1><span style=\"color: #000000;\"><b>Unveiling the Truth Behind B2B SaaS Growth Marketing Myths<\/b><\/span><\/h1>\n<p><b>The world of B2B SaaS growth marketing is rife with myths and misconceptions. For starters, cold (turkey) outreach isn\u2019t the only (nor the best) way to land new leads. Not in this day and age.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another well-trodden SaaS B2B growth marketing myth is that it\u2019s the same as B2C. Coupled with the fact that many <\/span><i><span style=\"font-weight: 400;\">industry specialists <\/span><\/i><span style=\"font-weight: 400;\">still subscribe to the notion that B2B SaaS marketing is just about the features or benefits\u2014and we start to fall down a pretty misleading rabbit hole.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you cement real <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/the-dual-threat-to-b2b-saas-marketing-success-hypocrisy-and-fear\/\"><span style=\"font-weight: 400;\">B2B SaaS marketing growth<\/span><\/a><span style=\"font-weight: 400;\"> and earn sustainable success in your field? Separating the fact from the fiction is a good place to start.<\/span><\/p>\n<h2><b>Myth 1: B2B SaaS growth marketing is dry and dusty<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s this longstanding misconception that B2B SaaS marketing is, well\u2026boring. Many people believe that cold calls, outlining ever-expanding lists of functional benefits, and overly formal meetings lie at the heart of SaaS B2B marketing. But that couldn\u2019t be further from the truth.<\/span><\/p>\n<h3><b>Myth busted.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.saasacademy.com\/blog\/saas-statistics\"><span style=\"font-weight: 400;\">99% of companies<\/span><\/a><span style=\"font-weight: 400;\"> expected to be using at least one SaaS service by the end of 2024\u2014gaining an edge on the competition has never been more important. So, excitement should lie at the core of your B2B SaaS marketing strategy. Lead with dynamic content, craft personalized messaging that showcases your brand personality\u2014and you\u2019ll win on the B2B SaaS marketing battlefield (leave the long lists at the door!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take WeWork, for instance.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How to Make Your Space More Inclusive\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1ym3jyIdDkw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">As somewhat of a B2B marketing pioneer, the physical and virtual co-working space provider launched a series of bite-sized videos that serve up insider tips for business founders, leaders, and decision-makers. Visually striking, succinct, and value-driven, this video series earned WeWork droves of engagement in a short space of time. There\u2019s nothing dull about that.<\/span><\/p>\n<h2><b>Myth 2: B2B SaaS marketing is just about generating leads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Generating leads and sparking up relationships with valuable prospects make up a big slice of the B2B SaaS marketing pie. But not the whole pie. As a forward-thinking tech solution provider, snagging a solid lead is only one part of the journey\u2014to thrive long-term, you have to nurture it.<\/span><\/p>\n<h3><b>Myth busted.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The average retention rate for a scaling SaaS company is around the <\/span><a href=\"https:\/\/www.woopra.com\/blog\/churn-rate-vs-retention-rate#:~:text=What%20is%20a%20Good%20Retention,the%2092%2D97%25%20range.\"><span style=\"font-weight: 400;\">92% mark<\/span><\/a><span style=\"font-weight: 400;\">. While this isn\u2019t bad\u2014you need to do the work to keep those all-important customer retention rates in the green while you\u2019re out there cementing new leads. Once you\u2019ve generated a tasty lead, maintaining a consistent level of engagement is vital for long-term success. You need to tailor your solution to the ever-evolving needs of your customers, serve up personalized content, and keep offering value at every turn. That\u2019s where the magic lies.<\/span><\/p>\n<p><b>Read: <\/b><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/your-leads-will-bounce-without-a-nurture-stream-strategy\/\"><b>Your leads will bounce without a nurture stream strategy<\/b><\/a><\/p>\n<h2><b>Myth 3: Blogs and SEO are the only forms of B2B content worth considering<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sure, there\u2019s a certain amount of crossover with B2B and B2C\u2014but they\u2019re not the same. There are different sales cycles, various types of decision-makers, and a highly personalized approach to consider when it comes to B2B SaaS growth marketing. So, when it comes to content\u2014you\u2019ve got to mix things up.<\/span><\/p>\n<h3><b>Myth busted.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Crafting thought-leading blog posts and optimizing your B2B marketing content for search engines should 100% be a part of your content strategy. But, to reach out and command your leads\u2019 attention\u2014you\u2019ve got to take a multichannel approach. Think product demos, webinars, eBooks, whitepapers, mobile apps, personalized email content, knowledge bases, podcasts, videos\u2026the list goes on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing CRM colossus HubSpot, for example, boss it in the B2B SaaS growth marketing field year in, year out.\u00a0<\/span><\/p>\n<p><b>How, exactly? <\/b><span style=\"font-weight: 400;\">By creating a constant stream of thought-leading educational marketing content, courses, and toolkits with lead-generation assets woven seamlessly into the journey. It\u2019s probably the reason they generated <\/span><a href=\"https:\/\/backlinko.com\/hubspot-users\"><span style=\"font-weight: 400;\">$2.12 billion<\/span><\/a><span style=\"font-weight: 400;\"> of revenue in 2023 alone.<\/span><\/p>\n<h2><b>Myth 4: SaaS B2B growth marketing is governed by hard data<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Look, data doesn\u2019t lie (not the clean, trustworthy kind, anyway). But, while sweating the right performance and benchmarking metrics is paramount to evolving your B2B SaaS growth marketing efforts over time is essential\u2014there are other insights you can pull on to get ahead of the pack.<\/span><\/p>\n<h3><b>Myth busted.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to working with the right testing, attribution, and performance data\u2014you should leverage qualitative data to understand your prospects\u2019 needs and pain points on a human level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through polls, surveys, product demo conversations, business-based market research sessions, and in-person networking, you can gain a well-rounded understanding of your industry\u2014tailoring your growth marketing approach to meet the exact needs of your leads as a result. Do that consistently enough, and you\u2019ll be one mighty tech-slinging force.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take our interactive quiz. Share your B2B SaaS growth marketing insights. We\u2019ve busted the biggest B2B SaaS marketing myths around\u2014now<\/p>\n","protected":false},"author":98,"featured_media":47078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,38,50],"tags":[],"class_list":["post-47011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-demand-generation","category-inbound-marketing","category-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything You Know About B2B SaaS Growth Marketing Is Wrong - Directive UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You Know About B2B SaaS Growth Marketing Is Wrong - Directive UK\" \/>\n<meta property=\"og:description\" content=\"Take our interactive quiz. Share your B2B SaaS growth marketing insights. We\u2019ve busted the biggest B2B SaaS marketing myths around\u2014now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-01T22:29:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T21:29:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2024\/10\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Team Directive\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team Directive\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/\"},\"author\":{\"name\":\"Team Directive\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/f3b0a0abe44f3ca90f6f0505fa8dc894\"},\"headline\":\"Everything You Know About B2B SaaS Growth Marketing Is Wrong\",\"datePublished\":\"2024-10-01T22:29:37+00:00\",\"dateModified\":\"2024-10-17T21:29:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/\"},\"wordCount\":1031,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/10\\\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png\",\"articleSection\":[\"Demand Generation\",\"Inbound Marketing\",\"PPC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/\",\"name\":\"Everything You Know About B2B SaaS Growth Marketing Is Wrong - Directive UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/10\\\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png\",\"datePublished\":\"2024-10-01T22:29:37+00:00\",\"dateModified\":\"2024-10-17T21:29:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/f3b0a0abe44f3ca90f6f0505fa8dc894\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/10\\\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2024\\\/10\\\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png\",\"width\":1000,\"height\":563,\"caption\":\"Everything you know about saas growth marketing is wrong\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything You Know About B2B SaaS Growth Marketing Is Wrong\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/f3b0a0abe44f3ca90f6f0505fa8dc894\",\"name\":\"Team Directive\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g\",\"caption\":\"Team Directive\"},\"description\":\"From Series A to IPO, we\u2019re the strategists behind the fastest-growing brands in Tech. We are your Customer Generation agency, passionately pioneering a new way to market B2B SaaS with measurable impact.\",\"sameAs\":[\"http:\\\/\\\/directiveconsulting.com\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/teamdirective\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everything You Know About B2B SaaS Growth Marketing Is Wrong - Directive UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/","og_locale":"en_US","og_type":"article","og_title":"Everything You Know About B2B SaaS Growth Marketing Is Wrong - Directive UK","og_description":"Take our interactive quiz. Share your B2B SaaS growth marketing insights. We\u2019ve busted the biggest B2B SaaS marketing myths around\u2014now","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/","og_site_name":"Directive UK","article_published_time":"2024-10-01T22:29:37+00:00","article_modified_time":"2024-10-17T21:29:33+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2024\/10\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png","type":"image\/png"}],"author":"Team Directive","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Team Directive","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/"},"author":{"name":"Team Directive","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/f3b0a0abe44f3ca90f6f0505fa8dc894"},"headline":"Everything You Know About B2B SaaS Growth Marketing Is Wrong","datePublished":"2024-10-01T22:29:37+00:00","dateModified":"2024-10-17T21:29:33+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/"},"wordCount":1031,"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/10\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png","articleSection":["Demand Generation","Inbound Marketing","PPC"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/","name":"Everything You Know About B2B SaaS Growth Marketing Is Wrong - Directive UK","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/10\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png","datePublished":"2024-10-01T22:29:37+00:00","dateModified":"2024-10-17T21:29:33+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/f3b0a0abe44f3ca90f6f0505fa8dc894"},"breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/10\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2024\/10\/2475673_BlogHeaderEverythingYouKnowAboutB2B_100724-1.png","width":1000,"height":563,"caption":"Everything you know about saas growth marketing is wrong"},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/everything-you-know-about-b2b-saas-growth-marketing-is-wrong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Everything You Know About B2B SaaS Growth Marketing Is Wrong"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/f3b0a0abe44f3ca90f6f0505fa8dc894","name":"Team Directive","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g","caption":"Team Directive"},"description":"From Series A to IPO, we\u2019re the strategists behind the fastest-growing brands in Tech. We are your Customer Generation agency, passionately pioneering a new way to market B2B SaaS with measurable impact.","sameAs":["http:\/\/directiveconsulting.com"],"url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/teamdirective\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/47011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/comments?post=47011"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/47011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/47078"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=47011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/categories?post=47011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/tags?post=47011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}