{"id":47440,"date":"2025-01-21T14:33:57","date_gmt":"2025-01-21T19:33:57","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=47440"},"modified":"2025-08-18T16:28:49","modified_gmt":"2025-08-18T20:28:49","slug":"drilldown-product-videos-are-essential-to-success-for-b2b-saas","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/","title":{"rendered":"Drilldown: Product Videos are Essential to Success for B2B SaaS"},"content":{"rendered":"

We\u2019re quick to call BS when we hear someone say, \u201cProving ROI in B2B SaaS marketing can feel like chasing shadows.\u201d It\u2019s really not. Everything\u2019s connected, and everything can be tracked, attributed, and measured. It\u2019s not cut and dry, sure, but if you aren\u2019t figuring out what something like video is doing for your bottom line, it\u2019s probably time you did. If you need to go to your stakeholders tomorrow to try video, here\u2019s what you need to know.\u00a0<\/span><\/p>\n

Plus you can have the conversation be less, \u201cvideo is a \u2018nice-to-have\u2019,\u201d and more \u201cvideo is essential.\u201d\u00a0<\/span><\/p>\n

“My B2B company doesn’t get video! What do I do?”\u00a0<\/b><\/h2>\n

Hit them with this: <\/span>76% of marketers say video helps them increase sales<\/b>. (<\/span>Wyzowl, 2023<\/span><\/a>) You’d think, with a stat like this being instantly available, more B2B companies would capitalize on using video ASAP to drive revenue. Yet, video still gets the, “it’s good for brand awareness,” treatment, failing to integrate it fully into their demand generation strategies.\u00a0<\/span><\/p>\n

Research also confirms that <\/span>only 12% of companies feel confident in measuring their video ROI<\/b> (<\/span>Vidyard, 2023<\/span><\/a>). Come on. Maybe this reluctance stems from a lack of understanding about how video can be used strategically to drive measurable results, like pipeline growth and lead generation. Or maybe, it’s something else entirely.\u00a0<\/span><\/p>\n

What we do<\/strong><\/em> know is that underestimating video means leaving untapped revenue on the table.\u00a0<\/span><\/p>\n

So what do you do? Amplify Demand Generation with Video\u00a0<\/b><\/h2>\n

Let’s take a look at something we did. We helped one of our clients achieve a remarkable <\/span>7x pipeline growth<\/b> in just 10 weeks\u2014simply by integrating product overview videos into their LinkedIn ad strategy.\u00a0<\/span><\/p>\n

Here\u2019s what the approach looked like:<\/span><\/p>\n

First, we identified declining ad performance<\/b>:<\/span><\/p>\n

Initially, our client relied on Total Addressable Market (TAM) and conversation ads\u2014successful tactics that generated leads during the early stages of the campaign. However, after a few weeks, performance plateaued, and CTRs (click-through rates) dropped to 2%.\u00a0<\/span><\/p>\n

Second, we introduced video content into the mix<\/b>:<\/span><\/p>\n

To reignite performance, our team allocated <\/span>15% of the LinkedIn budget<\/b> to targeted product overview videos tailored to the same audience as the conversation ads.\u00a0<\/span><\/p>\n

Finally, we watched engagement skyrocket<\/b>:<\/span><\/p>\n

\u00a0\u00a0The results were clear:<\/span><\/p>\n

    \n
  • 69% higher CTA click rate<\/b><\/li>\n
  • 950% increase in lead volume<\/b><\/li>\n
  • 7x pipeline growth in just 10 weeks<\/b>\u00a0<\/span><\/li>\n<\/ul>\n

    “Crazy to think people are more likely to take meetings if they know who you are and why they should care, right?” That\u2019s the power of video\u2014helping prospects understand your product in a way no static ad or paragraph of copy can.\u00a0<\/span><\/p>\n

    This Success Isn\u2019t Uncommon for Directive Clients\u00a0<\/b><\/h2>\n

    Sure this sounds pretty extraordinary, but for our clients, this is the standard. <\/span><\/p>\n

    Here\u2019s why our approach drives consistent success:<\/span><\/p>\n

    Detailed Targeting<\/b>:<\/span><\/p>\n

    We combine in-depth research into audiences and TAMs with creative strategies to hone in on the right people at the right time.\u00a0<\/span><\/p>\n

    Actionable Insights<\/b>:<\/span><\/p>\n

    By analyzing ad performance in real-time, we pivot when results taper off, doubling down on tactics that drive measurable ROI.<\/span><\/p>\n

    Video as a Strategic Asset<\/b>:<\/span><\/p>\n

    We don\u2019t treat video as a standalone tool; it\u2019s an integral part of the overall demand generation motion.\u00a0<\/span><\/p>\n

    Make your case, and start using video today<\/b><\/h2>\n

    Video is now table stakes for businesses looking to stay competitive. With the ongoing rise of AI tools simplifying video production, there\u2019s no excuse to ignore video’s potential to drive better results, faster.\u00a0<\/span><\/p>\n

    Snag this graphic, drag it into a presentation with your higher-ups and get started using video sooner vs. later.\u00a0<\/span><\/p>\n

    \"Product<\/p>\n

    If you\u2019re ready to unlock the power of video for your B2B SaaS campaigns and achieve game-changing results like <\/span>7x pipeline growth<\/b>, <\/span>book a call with the team at Directive today<\/b>. We\u2019ll help you amplify your demand generation strategy and turn video into your best-performing channel.\u00a0<\/span><\/p>\n

    Don\u2019t just build more brand awareness\u2014build more pipeline.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

    We\u2019re quick to call BS when we hear someone say, \u201cProving ROI in B2B SaaS marketing can feel like chasing<\/p>\n","protected":false},"author":98,"featured_media":47442,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[248],"tags":[],"class_list":["post-47440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drilldown"],"acf":[],"yoast_head":"\nProduct Videos are Essential to Success for B2B - Directive<\/title>\n<meta name=\"description\" content=\"Learn why product videos are essential for B2B SaaS growth. See how to boost engagement, shorten sales cycles, and drive qualified pipeline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Videos are Essential to Success for B2B - Directive\" \/>\n<meta property=\"og:description\" content=\"Learn why product videos are essential for B2B SaaS growth. See how to boost engagement, shorten sales cycles, and drive qualified pipeline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-21T19:33:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T20:28:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2025\/01\/Minimal-Photocentric-Productivity-Blog-Banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Team Directive\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team Directive\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/\"},\"author\":{\"name\":\"Team Directive\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/f3b0a0abe44f3ca90f6f0505fa8dc894\"},\"headline\":\"Drilldown: Product Videos are Essential to Success for B2B SaaS\",\"datePublished\":\"2025-01-21T19:33:57+00:00\",\"dateModified\":\"2025-08-18T20:28:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/\"},\"wordCount\":666,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2025\\\/01\\\/Minimal-Photocentric-Productivity-Blog-Banner.png\",\"articleSection\":[\"Drilldown\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/\",\"name\":\"Product Videos are Essential to Success for B2B - Directive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2025\\\/01\\\/Minimal-Photocentric-Productivity-Blog-Banner.png\",\"datePublished\":\"2025-01-21T19:33:57+00:00\",\"dateModified\":\"2025-08-18T20:28:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/f3b0a0abe44f3ca90f6f0505fa8dc894\"},\"description\":\"Learn why product videos are essential for B2B SaaS growth. See how to boost engagement, shorten sales cycles, and drive qualified pipeline.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2025\\\/01\\\/Minimal-Photocentric-Productivity-Blog-Banner.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2025\\\/01\\\/Minimal-Photocentric-Productivity-Blog-Banner.png\",\"width\":2240,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Drilldown: Product Videos are Essential to Success for B2B SaaS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/f3b0a0abe44f3ca90f6f0505fa8dc894\",\"name\":\"Team Directive\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g\",\"caption\":\"Team Directive\"},\"description\":\"From Series A to IPO, we\u2019re the strategists behind the fastest-growing brands in Tech. We are your Customer Generation agency, passionately pioneering a new way to market B2B SaaS with measurable impact.\",\"sameAs\":[\"http:\\\/\\\/directiveconsulting.com\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/teamdirective\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Videos are Essential to Success for B2B - Directive","description":"Learn why product videos are essential for B2B SaaS growth. See how to boost engagement, shorten sales cycles, and drive qualified pipeline.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/","og_locale":"en_US","og_type":"article","og_title":"Product Videos are Essential to Success for B2B - Directive","og_description":"Learn why product videos are essential for B2B SaaS growth. See how to boost engagement, shorten sales cycles, and drive qualified pipeline.","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/","og_site_name":"Directive UK","article_published_time":"2025-01-21T19:33:57+00:00","article_modified_time":"2025-08-18T20:28:49+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2025\/01\/Minimal-Photocentric-Productivity-Blog-Banner.png","type":"image\/png"}],"author":"Team Directive","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Team Directive","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/"},"author":{"name":"Team Directive","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/f3b0a0abe44f3ca90f6f0505fa8dc894"},"headline":"Drilldown: Product Videos are Essential to Success for B2B SaaS","datePublished":"2025-01-21T19:33:57+00:00","dateModified":"2025-08-18T20:28:49+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/"},"wordCount":666,"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/01\/Minimal-Photocentric-Productivity-Blog-Banner.png","articleSection":["Drilldown"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/","name":"Product Videos are Essential to Success for B2B - Directive","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/01\/Minimal-Photocentric-Productivity-Blog-Banner.png","datePublished":"2025-01-21T19:33:57+00:00","dateModified":"2025-08-18T20:28:49+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/f3b0a0abe44f3ca90f6f0505fa8dc894"},"description":"Learn why product videos are essential for B2B SaaS growth. See how to boost engagement, shorten sales cycles, and drive qualified pipeline.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/01\/Minimal-Photocentric-Productivity-Blog-Banner.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/01\/Minimal-Photocentric-Productivity-Blog-Banner.png","width":2240,"height":1260},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/drilldown-product-videos-are-essential-to-success-for-b2b-saas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Drilldown: Product Videos are Essential to Success for B2B SaaS"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/f3b0a0abe44f3ca90f6f0505fa8dc894","name":"Team Directive","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14970a42202cc3e4c5587702ca61b5c755fb3c99d20c9750fcce7ccd54e8f7da?s=96&d=mm&r=g","caption":"Team Directive"},"description":"From Series A to IPO, we\u2019re the strategists behind the fastest-growing brands in Tech. We are your Customer Generation agency, passionately pioneering a new way to market B2B SaaS with measurable impact.","sameAs":["http:\/\/directiveconsulting.com"],"url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/teamdirective\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/47440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/comments?post=47440"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/47440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/47442"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=47440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/categories?post=47440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/tags?post=47440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}