{"id":49820,"date":"2025-12-11T13:30:23","date_gmt":"2025-12-11T18:30:23","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=resource_hub&#038;p=49820"},"modified":"2026-10-02T14:35:10","modified_gmt":"2026-10-02T18:35:10","slug":"sour-saas-episode-4-annual-planning-that-doesnt-suck-with-sam-kuehnle-vp-of-marketing-at-loxo","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/sour-saas-episode-4-annual-planning-that-doesnt-suck-with-sam-kuehnle-vp-of-marketing-at-loxo\/","title":{"rendered":"Sour &#038; Saas Episode 4: Annual Planning That Doesn&#8217;t Suck with Sam Kuehnle, VP of Marketing at Loxo"},"content":{"rendered":"<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Sour &amp; SaaS EP 004: Annual Planning That Doesn&#039;t Suck with Sam Kuehnle, VP of Marketing at Loxo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VQafBz1nrXA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>One way a marketer can address being asked to commit to a growth number they do not feel confident in is to present a spreadsheet model showing the different levers that need to be pulled to reach the target. 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