{"id":49899,"date":"2025-12-22T06:30:25","date_gmt":"2025-12-22T11:30:25","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=49899"},"modified":"2025-12-22T17:24:46","modified_gmt":"2025-12-22T22:24:46","slug":"blog-saas-marketing-plan","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-saas-marketing-plan\/","title":{"rendered":"The Complete Guide to Building a SaaS Marketing Plan That Drives Results"},"content":{"rendered":"<h2><b>Key takeaways<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A successful SaaS marketing plan needs to align with long sales cycles, complex buying committees, and recurring revenue models.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mid-market and enterprise SaaS buyers expect high-value, solution-specific content, not surface-level messaging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-functional alignment across content, paid, marketing ops, and other teams is what turns marketing strategy into revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attribution, CAC, and LTV metrics should be the backbone of your measurement strategy, not vanity KPIs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A plan is only as good as its ability to drive compounding growth. Prioritize testing, iteration, and feedback loops.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s be honest: most SaaS marketing plans are either too generic to be useful or so bloated they never get executed. A great plan doesn\u2019t just list marketing tactics, it builds alignment across departments, drives pipeline, and adapts to the complexity of mid-market and enterprise go-to-market motions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re scaling a $20M SaaS company or managing marketing operations for a publicly traded platform, this guide is designed to show you how to build a modern SaaS marketing plan that actually drives outcomes, not just activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need a partner to lead cross-functional strategy and execution? Explore Directive\u2019s<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/b2b-saas-marketing-agency\/\"> <span style=\"font-weight: 400;\">SaaS marketing services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Why SaaS marketing planning looks different for mid-market and enterprise<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At Directive, we&#8217;ve specialized in SaaS for nearly a decade. While our work now spans a broad range of B2B organizations, SaaS remains our core DNA. We&#8217;ve helped hundreds of software companies scale pipeline, improve CAC efficiency, and operationalize full-funnel strategies. And we\u2019ve seen firsthand how SaaS marketing shifts dramatically as companies grow from product-market fit to mid-market momentum and then to enterprise scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mid-market and enterprise SaaS companies have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Longer sales cycles (60\u2013180+ days)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Larger buying committees (multiple stakeholders, departments, technical and business)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher contract values (meaning higher stakes per deal)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More complex implementation timelines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-product or multi-solution offerings<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That means your SaaS marketing plan has to do more than generate leads. It has to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create demand across business units and roles through targeted marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate and enable across the entire customer journey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Align deeply with sales stages and objection handling, integrating sales team efforts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support multi-channel nurturing and multi-threaded outreach using marketing automation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bottom line: Your SaaS marketing strategy needs to act like an integrated growth engine, not a disconnected channel plan.<\/span><\/p>\n<h2><b>Step 1: Set marketing goals that match business outcomes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest mistakes we see across mid-market and enterprise SaaS teams is over-focusing on surface-level metrics. It\u2019s easy to get fixated on MQL volume, impressions, or even demo form fills, but those numbers often mask deeper issues. Without tying these indicators back to revenue, efficiency, and lifetime value, it\u2019s nearly impossible to tell what\u2019s actually working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In mid-market and enterprise SaaS, marketing exists to drive pipeline growth, not just MQLs. But too often, marketing teams are still evaluated on volume instead of revenue contribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by aligning your SaaS marketing metrics with the organization\u2019s revenue model:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s the average contract value (ACV)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much new pipeline needs to be sourced per quarter?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your current customer acquisition cost (CAC) and payback period by segment?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you answer these, your goals might look like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$5M in net new pipeline from marketing-sourced activity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CAC below $7,000 for your enterprise tier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing CAC payback period from 12 months to 9 months<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marketing in 2025 doesn\u2019t just fuel growth for a specific channel, it aims to improve overall revenue efficiency for the organization.<\/span><\/p>\n<h2><b>Step 2: Deeply understand your buyers and buying process<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Enterprise marketing doesn\u2019t fail because teams don\u2019t have personas built out. It fails because those personas aren\u2019t connected to real buying behavior. Understanding who your buyer is isn\u2019t enough anymore &#8211; you need to understand how they buy, what internal friction exists, and who really makes the call. This is where surface-level audience insights fall short and where strategic, full-journey intelligence becomes essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enterprise SaaS buyers don\u2019t behave like DTC shoppers or even SMB decision-makers. They move slower, require more validation, and often engage in multiple sales conversations before buying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a meaningful SaaS marketing strategy, you need to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct win\/loss analysis and interview closed-won and closed-lost deals to find patterns (who are our best customers?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Map the internal buying process (security, procurement, legal, IT) and when each gets involved<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Align persona messaging to both functional and emotional drivers (e.g., \u201csaves time\u201d vs. \u201chelps me prove ROI to leadership\u201d)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about building buyer personas &#8211; it\u2019s about understanding how influence is distributed across the deal. That insight should inform your content marketing strategy, ad segmentation, and nurture strategy.<\/span><\/p>\n<h2><b>Step 3: Build an integrated full-funnel strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can\u2019t afford a fragmented buyer experience in enterprise SaaS. But most marketing strategies still treat channels like silos, with separate goals, teams, and messages. The problem? Your buyers don\u2019t care who owns what. They\u2019re judging your credibility, consistency, and presence across every interaction. Integrated cross-channel planning isn\u2019t a luxury anymore &#8211; it\u2019s a requirement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many companies, marketing channels are still planned in silos. That leads to fragmented journeys, inconsistent messaging, and inefficient spend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A full-funnel SaaS marketing strategy integrates:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/ppc-agency\/\"><b>Paid search<\/b><\/a><span style=\"font-weight: 400;\"> to capture high-intent buyers already in market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/seo-agency\/\"><b>SEO<\/b><\/a><b> and <\/b><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/content-marketing-agency\/\"><b>content marketing<\/b><\/a><span style=\"font-weight: 400;\"> to educate and influence early-stage researchers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/paid-social-marketing-agency\/\"><b>Paid social<\/b><\/a><b> and social media marketing<\/b><span style=\"font-weight: 400;\"> to create demand, seed ideas, and drive retargeting audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/customer-lifecycle-marketing-agency\/\"><b>Lifecycle marketing<\/b><\/a><b> and email marketing<\/b><span style=\"font-weight: 400;\"> to move leads through education, nurture, and expansion<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An enterprise-grade plan doesn\u2019t just check boxes. It\u2019s built around:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified campaign themes across all touchpoints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shared KPIs across teams (content, paid, ops, sales)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback loops that drive iteration every sprint or quarter<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At Directive, we\u2019ve seen firsthand with our clients how aligning channels like content marketing and paid advertising around shared revenue goals leads to faster wins and stronger long-term positioning.<\/span><\/p>\n<h2><b>Step 4: Create differentiated content by audience, vertical, and solution<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Enterprise SaaS content isn\u2019t just about education, it\u2019s about enabling decisions. When the stakes are high and the solution is complex, buyers need confidence. They want to see that you understand their space, can solve their exact problem, and are trusted by people like them. Generic content can\u2019t do that, which is why differentiation through content is your competitive edge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content needs to reflect the complexity of your solution, the nuance of your buyer\u2019s pain, and the competitive context they operate in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong content strategies should include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmented landing pages<\/b><span style=\"font-weight: 400;\"> tailored by industry, job function, and use case<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Solution-specific nurture sequences<\/b><span style=\"font-weight: 400;\"> that align to sales plays<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enablement content<\/b><span style=\"font-weight: 400;\"> co-created with sales to answer the most common objections<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive comparison pages<\/b><span style=\"font-weight: 400;\"> that highlight differentiators in plain language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Owned benchmarks, data studies, or proprietary insights<\/b><span style=\"font-weight: 400;\"> to position your brand as a thought leader<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As mentioned previously, while many of these pieces may seem over-the-top, they are quickly becoming the status quo for leading SaaS organizations like our clients.<\/span><\/p>\n<h2><b>Step 5: Align execution across content, paid, ops, and sales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most execution issues aren\u2019t caused by bad strategy, they\u2019re caused by misalignment. The best ideas fall apart when teams are working from different calendars, briefs, or success definitions. Especially in enterprise orgs, where departments are often siloed, alignment isn\u2019t something that happens naturally. It has to be deliberately engineered into your marketing plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What alignment actually looks like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shared Asana or Monday board with all campaign deliverables across functions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weekly standups with stakeholders from content, paid, ops, and sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live campaign retros where attribution, lead quality, and sales feedback are discussed together<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified reporting capabilities (preferrably automated)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Directive\u2019s clients benefit from unified teams that combine strategic direction with agile delivery. It\u2019s how we move fast without sacrificing clarity on next steps and strategy.<\/span><\/p>\n<h2><b>Step 6: Measure performance and optimize with precision<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring enterprise marketing isn\u2019t as simple as generating generic reports &#8211; it\u2019s about uncovering actionable insight. Yet too many teams get stuck in dashboards that overemphasize clicks, views, or campaign attribution in isolation. What really matters is connecting spend to revenue, identifying friction in the funnel, and creating a system where insights lead directly to optimizations across all channels. Precision in measurement isn\u2019t just helpful, it\u2019s foundational to making the adjustments you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enterprise marketing performance can\u2019t be tracked in a spreadsheet. You need:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full-funnel dashboards<\/b><span style=\"font-weight: 400;\"> showing spend, channel-specific metrics, and revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attribution models<\/b><span style=\"font-weight: 400;\"> flexible enough to show sourced and influenced revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cohort analysis<\/b><span style=\"font-weight: 400;\"> to understand customer lifetime value and churn by acquisition channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentation<\/b><span style=\"font-weight: 400;\"> that allows you to filter by industry, persona, or deal size<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Powered by this data, your marketing strategy should be driven by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear insight into which channels are producing best-fit customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding where pipeline stalls and what content accelerates it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What changes or strategic adjustments were the most successful from a revenue standpoint<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marketing (and leadership) can\u2019t afford to wait 12 months to know what\u2019s working. With the right data and dashboards, your team can pivot in weeks, not quarters or years.<\/span><\/p>\n<h2><b>Final thoughts: The best SaaS marketing plans don\u2019t sit in a deck &#8211; they drive real results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Modern enterprise marketing leaders aren\u2019t looking for more campaigns. They\u2019re looking for repeatable ways to turn spend into revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what a successful SaaS marketing strategy does:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligns go-to-market strategy with measurable outcomes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connects teams across the SaaS marketing funnel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifies and scales what\u2019s working, and kills what\u2019s not<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evolves as your product, audience, and market shift<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your current plan doesn\u2019t do that, it\u2019s not a real plan &#8211; it\u2019s a to-do list.<\/span><\/p>\n<h3><b>Want a partner that thinks like your CMO \u2014 and executes like your in-house team?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Working with a SaaS marketing agency isn\u2019t just about outsourcing execution. It\u2019s about gaining a partner with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proven playbooks across dozens of SaaS business models and verticals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time insight into what\u2019s working across the market (not just your silo)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-functional teams that can scale strategy, content, paid advertising, and marketing operations, without handoffs or bandwidth issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A strategic lens on revenue growth, not just lead generation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Directive acts like an embedded growth team. We bring benchmarks, velocity, and ROI clarity to every part of the funnel. So instead of wondering if your marketing efforts are working, you\u2019ll know exactly what\u2019s driving pipeline, what needs to improve, and how to scale it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re refining your digital marketing strategy for a single product line or need to operationalize marketing across multiple regions or verticals, we\u2019ve done it before &#8211; and we\u2019ll bring that knowledge to your team from day one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get in touch with our team for more information on our <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/b2b-saas-marketing-agency\/\"><span style=\"font-weight: 400;\">SaaS marketing services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Appendix: Additional Considerations for a Successful SaaS Marketing Plan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond the core steps, successful SaaS marketing plans also incorporate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer retention strategies:<\/b><span style=\"font-weight: 400;\"> Given the subscription nature of SaaS, retaining existing customers through exceptional onboarding, customer success initiatives, and proactive engagement is as critical as acquiring new ones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referral marketing programs:<\/b><span style=\"font-weight: 400;\"> Encouraging satisfied customers to refer others can lower acquisition costs and increase trust among prospective customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Account-based marketing (ABM):<\/b><span style=\"font-weight: 400;\"> Particularly effective in enterprise SaaS, <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/account-based-marketing-agency\/\"><span style=\"font-weight: 400;\">ABM<\/span><\/a><span style=\"font-weight: 400;\"> targets high-value accounts with personalized campaigns aligned with specific business needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continuous competitor analysis:<\/b><span style=\"font-weight: 400;\"> Staying aware of competitors\u2019 positioning and messaging helps maintain differentiation in a crowded market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing budget optimization:<\/b><span style=\"font-weight: 400;\"> Allocating budget strategically across channels based on performance data ensures efficient use of resources and maximizes ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leveraging marketing automation:<\/b><span style=\"font-weight: 400;\"> Automating repetitive tasks like email nurturing, lead scoring, and campaign management increases efficiency and enables personalized engagement at scale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration of product-led growth tactics:<\/b><span style=\"font-weight: 400;\"> Combining marketing efforts with product experiences such as free trials or freemium models helps demonstrate value and accelerate adoption.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways A successful SaaS marketing plan needs to align with long sales cycles, complex buying committees, and recurring revenue<\/p>\n","protected":false},"author":105,"featured_media":49900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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