{"id":51274,"date":"2026-04-14T12:30:37","date_gmt":"2026-04-14T16:30:37","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=51274"},"modified":"2026-05-04T12:15:37","modified_gmt":"2026-05-04T16:15:37","slug":"blog-influencer-pr","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-influencer-pr\/","title":{"rendered":"Influencer PR vs. Influencer Marketing: Navigating B2B Creator Relations"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td><b>Key Takeaways<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Strategic Split:<\/b><span style=\"font-weight: 400;\"> Influencer PR builds long-term earned trust, while influencer marketing secures predictable, paid distribution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrated Communications:<\/b><span style=\"font-weight: 400;\"> B2B brands maximize ROI by using earned relations to vet practitioners before scaling them through paid partnerships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-style: inherit; font-family: inherit;\">Revenue Metrics:<\/b><span style=\"font-weight: 400;\"> Measurement must evolve from basic media mentions to influenced pipeline and opportunity creation.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div data-test-render-count=\"1\">\n<div class=\"group\">\n<div class=\"contents\">\n<div class=\"group relative relative pb-3\" data-is-streaming=\"false\">\n<div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\">\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 standard-markdown\">\n<div class=\"\" data-turn-id-container=\"request-WEB:762e779d-e94b-4671-b1b3-8bc3272d119e-3\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:762e779d-e94b-4671-b1b3-8bc3272d119e-3\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"05f52475-abf8-4b86-a67f-a23c6e72ddcc\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For B2B marketing and communications teams, influencer PR and influencer marketing are not interchangeable. Influencer PR is earned, relationship-led, and built for credibility that compounds over time. <a href=\"https:\/\/directiveconsulting.com\/uk\/services\/influencer-marketing-agency\/\">Influencer marketing<\/a> is paid, campaign-led, and built for distribution that hits on a deadline. The distinction matters more in B2B, where trust takes longer to build and buying committees take longer to convince. Brands selling technical or expertise-led products usually need both motions running. Earned creator and practitioner relationships establish the authority. Paid partnerships scale that authority into measurable reach and pipeline contribution.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This guide breaks down where each approach fits, how they work together, and how to use both to support awareness, trust, and pipeline.<\/p>\n<h2><b>What is the Difference Between Influencer PR and Influencer Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The core distinction is simple. Influencer PR is relationship-led and usually earned. It focuses on building goodwill with trusted creators, practitioners, and experts who can shape perception over time. Influencer marketing is campaign-led and usually paid. It focuses on contracted deliverables, distribution, and measurable outcomes tied to specific business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In B2B, that difference affects who you partner with, how much control you have over the message, how quickly you expect results, and how you measure success. Influencer relations and creator relations sit closer to communications strategy. Paid influencer partnerships sit closer to media planning and demand generation execution.<\/span><\/p>\n<p><b>Influencer PR vs. Influencer Marketing Comparison<\/b><\/p>\n<table>\n<thead>\n<tr>\n<th><span style=\"font-weight: 400;\">Category<\/span><\/th>\n<th><span style=\"font-weight: 400;\">Influencer PR (Earned)<\/span><\/th>\n<th><span style=\"font-weight: 400;\">Influencer Marketing (Paid)<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Primary goal<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Awareness, credibility, reputation, and earned attention<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reach, traffic, conversions, and campaign performance<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Relationship model<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ongoing relationship building with creators or experts<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Transactional partnership based on scope and deliverables<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Compensation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Often unpaid, or based on access, seeding, and mutual alignment<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Direct payment for content, usage rights, or distribution<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Content control<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lower brand control, more authenticity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Higher brand control, clearer approvals and messaging<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Typical use case<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Category education, thought leadership, trust building<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Launches, events, product pushes, demand capture<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Measurement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mentions, sentiment, share of voice, engagement quality, reach<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Clicks, conversions, cost efficiency, influenced pipeline<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Timeline<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Longer-term, cumulative impact<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shorter-term, campaign-based impact<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Disclosure<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Required if compensation or material value changes hands<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Required due to sponsorship and paid relationship<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">A practical way to think about it: influencer PR helps a market trust you. B2B influencer marketing helps a market act. The strongest programs connect both instead of forcing a choice between them.<\/span><\/p>\n<h2><b>Choosing the Right Lever: When to Use Earned vs. Paid<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B2B teams should not ask which model is better in the abstract. They should ask which model fits the objective, the stage of the funnel, and the level of message control required. Earned and paid approaches solve different problems.<\/span><\/p>\n<h3><b>Cultivating Earned Media Coverage Through Practitioner Partnerships<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Earned influencer PR works best when the goal is credibility. That usually means building relationships with practitioners, technical experts, niche creators, or community voices who can validate your point of view in a way branded messaging cannot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach is especially useful when you want to earn earned media coverage, improve brand perception, or open the door to future collaboration. It can also support broader <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/pr-agency\/\"><span style=\"font-weight: 400;\">B2B PR agency<\/span><\/a><span style=\"font-weight: 400;\"> efforts by strengthening third-party trust in markets where buyers depend on peer validation.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it when the market needs education before it is ready to convert<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it when expert trust matters more than immediate scale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it when you want authentic commentary, not tightly scripted promotion<\/span><\/li>\n<\/ul>\n<h3><b>Influencer Outreach Marketing for Targeted Demand Generation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Paid influencer marketing works best when you need predictability. If a team has a launch window, event deadline, or conversion target, paid influencer partnerships provide the structure that earned programs usually cannot guarantee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/outreach-marketing\/\"><span style=\"font-weight: 400;\">influencer outreach marketing<\/span><\/a><span style=\"font-weight: 400;\"> becomes a demand tool. You can define deliverables, approve core messaging, secure timelines, and measure performance against campaign goals. In B2B, that often means paid creator content for sponsored social, event promotion, webinar registration, or targeted thought leadership distribution.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it when timing, volume, and output must be guaranteed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it when conversion tracking matters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it when you need controlled amplification across channels<\/span><\/li>\n<\/ul>\n<h2><b>Integrating Influencer PR and Marketing into One Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A common orchestration model moves from initial seeding to strategic paid amplification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective B2B programs do not separate earned and paid into different silos. They use influencer PR to identify credible voices, build trust, and learn which relationships produce authentic engagement. Then they layer paid support onto the right partners when scale or precision is needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where an integrated communications strategy matters. PR, social, and demand teams need one view of audience fit, creator performance, message resonance, and downstream business impact.<\/span><\/p>\n<h3><b>Aligning PR, Social, and Demand Gen Workflows<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Alignment starts with role clarity. PR teams typically lead relationship building. Social teams shape channel fit and community response. Demand gen teams connect activity to traffic, lead quality, and pipeline. If these teams operate separately, creator programs become fragmented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A better model is to align planning across reputation and revenue goals. That means shared briefs, common audience criteria, centralized creator tracking, and a measurement framework that spans awareness to conversion. Many brands also connect this work to a broader <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/divisions\/communications\/\"><span style=\"font-weight: 400;\">B2B communications agency<\/span><\/a><span style=\"font-weight: 400;\"> model so earned, owned, and paid channels support the same business narrative.<\/span><\/p>\n<h3><b>The Content Loop: Repurposing unscripted expert insights into high-performance paid ad creative<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the strongest B2B plays is using earned creator interactions to improve paid performance. When experts discuss your category, react to your product, or share practitioner insights in unscripted ways, that language can reveal what buyers actually find credible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That insight can then inform paid creative, social clips, landing page messaging, and follow-on partnerships. In practice, influencer seeding and creator relations become a testing ground. Paid amplification then scales what already sounds real. This approach also pairs well with <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/organic-social-media-agency\/\"><span style=\"font-weight: 400;\">organic social media services<\/span><\/a><span style=\"font-weight: 400;\"> because the content can move across channels without losing authenticity.<\/span><\/p>\n<h2><b>Measuring Success: From Earned Visibility to Pipeline Impact<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">PR metrics involve tracking sentiment, share of voice, and earned visibility in niche communities. Marketing metrics center more around measuring influencer pipeline attribution and cost-per-acquisition (CPA).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measurement has to match the model. Influencer PR should not be judged only by clicks. Influencer marketing should not be judged only by impressions. The right evaluation framework separates awareness signals from business outcomes, then connects them over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For influencer PR, teams usually track mentions, sentiment, engagement quality, reach, share of voice, and community response. For paid influencer partnerships, teams usually track traffic, registrations, assisted conversions, cost efficiency, and influenced opportunity creation. The most mature programs combine both views so creator activity can be tied to awareness and pipeline, not one or the other.<\/span><\/p>\n<h3><b>Differentiating Awareness Signals from Business Outcomes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Awareness signals tell you whether the market is paying attention. Business outcomes tell you whether attention is translating into demand. B2B teams need both. If you optimize only for early signals, you may overvalue visibility that never influences pipeline. If you optimize only for last-touch conversion, you may underinvest in creator relationships that reduce friction across a long buying cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A practical reporting model looks like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness:<\/b><span style=\"font-weight: 400;\"> mentions, reach, engagement quality, share of voice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration:<\/b><span style=\"font-weight: 400;\"> traffic quality, branded search lift, content engagement, return visits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue:<\/b><span style=\"font-weight: 400;\"> influenced pipeline, opportunity creation, acceleration, and cost efficiency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This layered model reflects how B2B influencer relations actually work. They shape demand long before they capture it.<\/span><\/p>\n<h2><b>How Directive Connects Influencer PR and Paid Performance<\/b><\/h2>\n<p><b>The Customer Generation\u2122 Approach: Unifying communications and demand gen under a single revenue goal.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For B2B brands, the challenge is rarely access to creators alone. The challenge is connecting creator programs to the rest of the go-to-market system. That means tying influencer PR, paid influencer partnerships, social distribution, and performance measurement back to one commercial objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Directive approaches this through integrated planning across communications and demand generation. That makes it easier to decide when to prioritize earned relationship building, when to activate paid distribution, and how to measure both against revenue outcomes rather than channel-specific vanity metrics.<\/span><\/p>\n<h3><b>Managing Complex Creator Relations and Practitioner Partnerships<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B2B creator programs are often more complex than consumer campaigns. The most valuable voices may be operators, consultants, technical practitioners, analysts, or niche experts with limited availability and strong opinions. Managing those relationships requires more than campaign logistics. It requires message discipline, stakeholder coordination, disclosure awareness, and a clear view of where earned and paid boundaries begin and end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why brands often need coordinated support across PR, social, and performance. If your team is evaluating partners, explore Directive\u2019s <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/influencer-marketing-agency\/\"><span style=\"font-weight: 400;\">B2B influencer marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> capabilities alongside its <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/pr-agency\/\"><span style=\"font-weight: 400;\">B2B PR agency<\/span><\/a><span style=\"font-weight: 400;\"> and communications expertise.<\/span><\/p>\n<h2><b>Build a Smarter Influencer Strategy with Directive<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer PR and influencer marketing solve different problems. B2B brands need both when they want to build authority and drive demand at the same time. Earned relationships create trust. Paid partnerships create repeatable reach. The strategic advantage comes from knowing how to connect them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your team needs a more integrated model for creator relations, paid distribution, and revenue measurement, explore Directive\u2019s <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/influencer-marketing-agency\/\"><span style=\"font-weight: 400;\">B2B influencer marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> services to combine earned credibility with paid performance.<\/span><\/p>\n<h2><b>Influencer PR FAQs<\/b><\/h2>\n<h3><b>What is the primary goal of influencer PR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The primary goal of influencer PR is to build awareness, credibility, and earned attention through trusted creator or expert relationships. It is less about buying a fixed media outcome and more about strengthening how the market perceives your brand over time.<\/span><\/p>\n<h3><b>Is influencer PR considered earned or paid media?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Influencer PR is usually considered earned media because it centers on relationship building, creator goodwill, and authentic coverage rather than contracted sponsorship. That said, teams need a compliance lens. If compensation, gifts, or material value are involved, disclosure and sponsorship rules may apply even when a program feels relationship-led.<\/span><\/p>\n<h3><b>How do you measure the ROI of B2B influencer relations?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start with awareness and credibility measures such as mentions, engagement quality, reach, sentiment, and share of voice. Then connect that activity to downstream demand signals such as traffic quality, branded search lift, influenced opportunities, and pipeline over time. The goal is to show how earned trust contributes to commercial impact, not to force every relationship into a last-click model.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For B2B marketing and communications teams, influencer PR and influencer marketing are not interchangeable. Influencer PR is earned, relationship-led, and built for credibility that compounds over time.<\/p>\n","protected":false},"author":137,"featured_media":51222,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[339],"tags":[],"class_list":["post-51274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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