{"id":51402,"date":"2026-04-29T14:30:58","date_gmt":"2026-04-29T18:30:58","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=51402"},"modified":"2026-05-04T15:27:50","modified_gmt":"2026-05-04T19:27:50","slug":"blog-b2b-loyalty-program-software","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/","title":{"rendered":"13 Best B2B Loyalty Program Software Platforms in 2026"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Choosing the right software means flipping your relationship nurture and retention strategies from reactive to proactive, and compounding growth.<\/p>\n","protected":false},"author":106,"featured_media":51418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[274],"tags":[345,348],"class_list":["post-51402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifecycle-marketing","tag-commerce","tag-lifecycle-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Best B2B Loyalty Program Software Platforms - Directive<\/title>\n<meta name=\"description\" content=\"Compare the best b2b loyalty program software for partner rewards, retention, and channel growth across enterprise and mid-market teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Best B2B Loyalty Program Software Platforms - Directive\" \/>\n<meta property=\"og:description\" content=\"Compare the best b2b loyalty program software for partner rewards, retention, and channel growth across enterprise and mid-market teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T18:30:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T19:27:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-May-4-2026-12_54_39-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1763\" \/>\n\t<meta property=\"og:image:height\" content=\"892\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lea Amiri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Amiri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/\"},\"author\":{\"name\":\"Lea Amiri\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/8d3d4ac06dedc7f3c533a1a7b61685cd\"},\"headline\":\"13 Best B2B Loyalty Program Software Platforms in 2026\",\"datePublished\":\"2026-04-29T18:30:58+00:00\",\"dateModified\":\"2026-05-04T19:27:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/\"},\"wordCount\":8,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/05\\\/ChatGPT-Image-May-4-2026-12_54_39-PM.png\",\"keywords\":[\"Commerce\",\"Lifecycle Marketing\"],\"articleSection\":[\"Lifecycle Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/\",\"name\":\"13 Best B2B Loyalty Program Software Platforms - Directive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/05\\\/ChatGPT-Image-May-4-2026-12_54_39-PM.png\",\"datePublished\":\"2026-04-29T18:30:58+00:00\",\"dateModified\":\"2026-05-04T19:27:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/8d3d4ac06dedc7f3c533a1a7b61685cd\"},\"description\":\"Compare the best b2b loyalty program software for partner rewards, retention, and channel growth across enterprise and mid-market teams.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/05\\\/ChatGPT-Image-May-4-2026-12_54_39-PM.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/05\\\/ChatGPT-Image-May-4-2026-12_54_39-PM.png\",\"width\":1763,\"height\":892},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/blog-b2b-loyalty-program-software\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"13 Best B2B Loyalty Program Software Platforms in 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/8d3d4ac06dedc7f3c533a1a7b61685cd\",\"name\":\"Lea Amiri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e48e9845c92425058b7331ad2b9d728d4b171ec1942dde89a76e1de0ccbbd58?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e48e9845c92425058b7331ad2b9d728d4b171ec1942dde89a76e1de0ccbbd58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e48e9845c92425058b7331ad2b9d728d4b171ec1942dde89a76e1de0ccbbd58?s=96&d=mm&r=g\",\"caption\":\"Lea Amiri\"},\"description\":\"Lea Amiri is the Director of Customer Marketing at Directive, bringing over 10 years of experience in customer experience, advocacy, and engagement. Lea specializes in driving operational efficiency and revenue growth through streamlined workflows and authentic customer relationships. With a background of working in private, public, and VC-backed companies spanning across Healthcare, B2B SaaS, SaaS LMS and Capital Markets, Lea understands customer needs and how to enhance their experience, driving engagement, and long-term value. Outside of work, Lea enjoys an active and adventurous lifestyle. She cross-country skis, skates, cycles, and explores new cafes and restaurants with her husband. When not engaged in those activities, she spends time with her two dogs and cat.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lea-amiri-\\\/\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/leaamiri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"13 Best B2B Loyalty Program Software Platforms - Directive","description":"Compare the best b2b loyalty program software for partner rewards, retention, and channel growth across enterprise and mid-market teams.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/","og_locale":"en_US","og_type":"article","og_title":"13 Best B2B Loyalty Program Software Platforms - Directive","og_description":"Compare the best b2b loyalty program software for partner rewards, retention, and channel growth across enterprise and mid-market teams.","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/","og_site_name":"Directive UK","article_published_time":"2026-04-29T18:30:58+00:00","article_modified_time":"2026-05-04T19:27:50+00:00","og_image":[{"width":1763,"height":892,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-May-4-2026-12_54_39-PM.png","type":"image\/png"}],"author":"Lea Amiri","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lea Amiri","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/"},"author":{"name":"Lea Amiri","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/8d3d4ac06dedc7f3c533a1a7b61685cd"},"headline":"13 Best B2B Loyalty Program Software Platforms in 2026","datePublished":"2026-04-29T18:30:58+00:00","dateModified":"2026-05-04T19:27:50+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/"},"wordCount":8,"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/ChatGPT-Image-May-4-2026-12_54_39-PM.png","keywords":["Commerce","Lifecycle Marketing"],"articleSection":["Lifecycle Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/","name":"13 Best B2B Loyalty Program Software Platforms - Directive","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/ChatGPT-Image-May-4-2026-12_54_39-PM.png","datePublished":"2026-04-29T18:30:58+00:00","dateModified":"2026-05-04T19:27:50+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/8d3d4ac06dedc7f3c533a1a7b61685cd"},"description":"Compare the best b2b loyalty program software for partner rewards, retention, and channel growth across enterprise and mid-market teams.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/ChatGPT-Image-May-4-2026-12_54_39-PM.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/05\/ChatGPT-Image-May-4-2026-12_54_39-PM.png","width":1763,"height":892},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/blog-b2b-loyalty-program-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"13 Best B2B Loyalty Program Software Platforms in 2026"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/8d3d4ac06dedc7f3c533a1a7b61685cd","name":"Lea Amiri","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5e48e9845c92425058b7331ad2b9d728d4b171ec1942dde89a76e1de0ccbbd58?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5e48e9845c92425058b7331ad2b9d728d4b171ec1942dde89a76e1de0ccbbd58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e48e9845c92425058b7331ad2b9d728d4b171ec1942dde89a76e1de0ccbbd58?s=96&d=mm&r=g","caption":"Lea Amiri"},"description":"Lea Amiri is the Director of Customer Marketing at Directive, bringing over 10 years of experience in customer experience, advocacy, and engagement. Lea specializes in driving operational efficiency and revenue growth through streamlined workflows and authentic customer relationships. With a background of working in private, public, and VC-backed companies spanning across Healthcare, B2B SaaS, SaaS LMS and Capital Markets, Lea understands customer needs and how to enhance their experience, driving engagement, and long-term value. Outside of work, Lea enjoys an active and adventurous lifestyle. She cross-country skis, skates, cycles, and explores new cafes and restaurants with her husband. When not engaged in those activities, she spends time with her two dogs and cat.","sameAs":["https:\/\/www.linkedin.com\/in\/lea-amiri-\/"],"url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/leaamiri\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/51402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/comments?post=51402"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/51402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/51418"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=51402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/categories?post=51402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/tags?post=51402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}