{"id":54538,"date":"2026-08-21T14:30:36","date_gmt":"2026-08-21T18:30:36","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=54538"},"modified":"2026-08-28T15:58:14","modified_gmt":"2026-08-28T19:58:14","slug":"b2b-creators-ai-search-visibility","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/b2b-creators-ai-search-visibility\/","title":{"rendered":"How B2B Creators Can Improve AI Search Visibility"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td>\n<h2><b>Key Takeaways<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B creators can improve AI search visibility by publishing credible third-party content that connects a brand to relevant categories, buyer problems, and use cases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creator content is most effective when it offers original insight and is indexable, attributable, durable, and explicit about the brand-topic relationship.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practitioner-led content adds independent expertise, candid tradeoffs, and real-world context that a brand\u2019s owned content cannot provide on its own.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Articles, public video pages, transcripts, and other lasting formats provide stronger AI-search evidence than temporary posts or isolated sponsored mentions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creator influence and AI PR should work together while serving distinct purposes: creators provide practitioner perspectives, while AI PR builds journalistic authority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brands should measure success through priority-prompt visibility, source inclusion, category accuracy, target-account engagement, and influenced pipeline, not impressions alone.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">A company can publish technically strong content and still disappear from the AI-generated answers that shape its buyers\u2019 shortlists. B2B creators for AI search visibility can help close that gap by producing independent content that connects the brand to relevant problems, categories, and decisions.<\/span><\/p>\n<p><a href=\"https:\/\/www.airops.com\/report\/the-influence-of-offsite-signals-in-ai-search\"><span style=\"font-weight: 400;\">AirOps analyzed 21,311 brand mentions<\/span><\/a><span style=\"font-weight: 400;\"> and found that 85% of commercial-discovery mentions came from external domains. Brands were 6.5 times more likely to surface through third-party content than their own sites. The analysis focuses on where brands surface during commercial discovery, rather than whether marketers can influence the underlying source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When credible practitioners publish useful, distinct, and traceable B2B creator content, they give answer engines and buyers more context for understanding where a brand belongs. Creator-led AI visibility comes from building a stronger AI source ecosystem, not from expecting one post to trigger one citation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article explains how creator partnerships build authority across the sources AI systems retrieve and buyers trust, as well as where that work should connect with AI PR.<\/span><\/p>\n<h2><strong>AI Search Visibility Is a Source-Ecosystem Problem<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Answer engines don&#8217;t automatically accept a brand\u2019s preferred description as authoritative. They compare what the company says with what credible third parties publish across search, media, social, and creator channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI search visibility is an ecosystem outcome. A brand can appear on one platform and remain absent from another, and prompt wording can change the source mix. No campaign can guarantee that a brand will appear in every answer or keep the same citation indefinitely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Independent sources matter. Muck Rack\u2019s<\/span><a href=\"https:\/\/media.muckrack.com\/static\/reports\/2025\/MuckRack-GenerativePulse2025-1.pdf\"> <span style=\"font-weight: 400;\">analysis of more than 1 million cited links<\/span><\/a><span style=\"font-weight: 400;\"> found that about 94% came from non-paid media and 82% from earned media. Source type, authority, recency, and query framing all influence the evidence an answer engine uses.<\/span><\/p>\n<h3><strong>AI Answers Draw on Patterns Across Independent Sources<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">AI systems look for patterns in how credible publications and experts describe a company. When several sources link the same brand to the same category or problem, with clear language and supporting evidence, the company becomes easier to place within a relevant answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creator content may earn a direct citation, help validate a claim alongside other publications, or reinforce a brand-category connection without receiving a displayed link. Together, those signals build distributed brand authority and improve answer engine visibility beyond any one citation.<\/span><\/p>\n<h3><strong>One Sponsored Mention Creates Too Little Evidence<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A sponsored creator mention can raise awareness, but it rarely provides enough brand mention context to explain what the company does, who it helps, or when buyers should consider it. Without the use case, tradeoff, and proof, the mention adds reach without creating a commercially useful association.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treat each partnership as one part of a larger body of expert commentary, not a one-off citation play. A newsletter analysis, technical walkthrough, and executive interview can reinforce the same truth from different vantage points without making independent voices sound coordinated.<\/span><\/p>\n<h2><strong>What Creators Add That Owned Content Cannot<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Owned content remains essential for product facts, documentation, proof, and positioning. B2B creator expertise adds something the company cannot produce on its own: independent brand validation grounded in real professional judgment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A credible creator can test claims against actual workflows, explain the constraints that change a recommendation, and use the language buyers use with their peers. Build the partnership around that independence by giving creators room to add experience, caveats, and candid judgment.<\/span><\/p>\n<h3><strong>Explain Workflows From Practitioner Experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The strongest creator content shows how a problem appears in daily work, where current approaches fail, and which decisions determine success. Implementation sequences, diagnostic questions, and technical tradeoffs make the explanation valuable before the brand enters the story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand should appear where its expertise naturally supports the workflow.<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/influencer-marketing-agency\/\"> <span style=\"font-weight: 400;\">Practitioner-led B2B influencer programs<\/span><\/a><span style=\"font-weight: 400;\"> can then turn credible education into repeated buyer exposure and measurable pipeline contribution.<\/span><\/p>\n<h3><strong>Place Brand Expertise Inside Buyer Questions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Map creator content to questions buyers ask during problem diagnosis, category discovery, evaluation, implementation, and risk review. One creator might address a practitioner\u2019s integration concerns, while another might examine executive economics or cross-functional adoption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparisons deserve candor. A creator can explain decision criteria and conditions that favor different approaches, then clarify where the brand fits.<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/blog-influencer-marketing-linkedin\/\"> <span style=\"font-weight: 400;\">LinkedIn creator content for B2B buyers<\/span><\/a><span style=\"font-weight: 400;\"> is useful when questions need peer language and role-specific context.<\/span><\/p>\n<h3><strong>Make Tradeoffs and Limitations Credible<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A creator\u2019s willingness to explain limitations and poor-fit situations is a trust signal. Brand review should protect accuracy and compliance without stripping away every caveat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Require contributors to distinguish company facts, third-party evidence, experience, and opinion. That clarity makes the source more useful and defensible.<\/span><\/p>\n<h2><strong>Build Brand-Topic Associations AI Can Interpret<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Creator-led GEO moves beyond broad awareness by making the brand-topic relationship explicit. Every asset should clearly connect the brand to the category, problem, use case, expertise, and buyer situation being discussed. If that relationship depends on a logo, hashtag, or implied reference, it is too ambiguous for lasting discovery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with approved category terms, priority use cases, and proof points. Keep core terminology consistent while letting creators use their own vocabulary. Connect product names explicitly to the parent brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attribution matters just as much. Name the creator, role, relevant experience, organization, and subject. Accurate bios, speaker pages, and dates make it easier to verify who the expert is and why their perspective matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creators should reinforce the same core truth without reading from the same script. They can reach compatible conclusions through different examples, formats, and experience. That distinction supports<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/generative-engine-optimization\/\"> <span style=\"font-weight: 400;\">how generative engine optimization earns AI citations<\/span><\/a><span style=\"font-weight: 400;\"> while protecting authenticity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treat creator content traceability as an editorial requirement. For every factual claim, record the original evidence, creator asset, public URL, publication date, transcript, and any later corrections.<\/span><a href=\"https:\/\/www.yext.com\/blog\/ai-citations-86-percent-of-sources-are-brand-managed\"> <span style=\"font-weight: 400;\">Yext\u2019s analysis of 6.8 million citations<\/span><\/a><span style=\"font-weight: 400;\"> found that 86% came from channels marketers could manage or strongly influence under its classification, including brand websites and managed listings. Because the research focused heavily on consumer and location-based queries, the finding is better evidence that much of the broader AI source ecosystem is influenceable than proof that creator content itself drives citations. That influence matters only when teams know which page or publication to create, improve, or correct.<\/span><\/p>\n<h2><strong>Choose Creator Formats That Remain Discoverable<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Prioritize stable public sources that provide sufficient text, metadata, and context to interpret the creator\u2019s contribution. The publication page is part of the asset.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Articles and newsletter archives:<\/b><span style=\"font-weight: 400;\"> Publish original analysis, frameworks, comparisons, and category commentary on public pages with descriptive titles, visible authors, dates, clear headings, evidence links, and permanent URLs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video pages:<\/b><span style=\"font-weight: 400;\"> Use accurate titles, descriptions, chapters, speaker details, and transcripts that preserve technical terms and brand names. <\/span><a href=\"https:\/\/www.brightedge.com\/resources\/weekly-ai-search-insights\/youtube-presence-ai-search\"><span style=\"font-weight: 400;\">BrightEdge\u2019s 2025 cross-platform analysis<\/span><\/a><span style=\"font-weight: 400;\"> found that YouTube averaged a 20% citation share in its sample, but the opportunity depends on making video content understandable and easy to retrieve.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Podcasts and interviews:<\/b><span style=\"font-weight: 400;\"> Create ungated episode pages with named guests, substantive summaries, source links, and complete transcripts when practical. Keep the page available even when the audio is distributed elsewhere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social commentary:<\/b><span style=\"font-weight: 400;\"> Use social posts for discussion and reach, but pair commercially important insights with a durable article, archive, transcript, or summary. Platform access, indexability, permanence, and context can all limit the discovery value of a temporary post.<\/span><\/li>\n<\/ul>\n<p>Before amplification, confirm each source has a stable, public, indexable URL, descriptive title, accurate date, named author, useful summary, and evidence links.<\/p>\n<h2><strong>Avoid Creator Distribution That Produces AI Noise<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once a program has produced several creator assets, the question changes from \u201cDo we have enough content?\u201d to \u201cWhich content deserves amplification?\u201d Fund distribution only when the asset adds original expertise, answers a priority buyer question, and gives people and AI systems enough context to understand the brand\u2019s relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the following creator evidence framework as an editorial and distribution check, not a creator-selection scorecard.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Evidence signal<\/b><\/td>\n<td><b>Stronger creator execution<\/b><\/td>\n<td><b>Weak substitute<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Buyer-relevant expertise<\/b><\/td>\n<td><span style=\"font-weight: 400;\">A practitioner answers a role-specific question with applicable experience.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Broad reach without professional or ICP relevance.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Independent point of view<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Original analysis, examples, tradeoffs, and defensible disagreement.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">An approved script presented as personal expertise.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Indexable publication<\/b><\/td>\n<td><span style=\"font-weight: 400;\">A durable public article, video page, transcript, or episode summary.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">A temporary post or gated asset with little retrievable context.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Explicit brand-topic association<\/b><\/td>\n<td><span style=\"font-weight: 400;\">The brand, category, use case, and buyer problem are named clearly.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">A logo, hashtag, or implied mention with no explanatory relationship.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Traceable attribution<\/b><\/td>\n<td><span style=\"font-weight: 400;\">A named creator, clear credentials, cited evidence, and accurate source path.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unattributed claims with no verifiable origin.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Cross-source corroboration<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Creators reinforce an accurate conclusion through distinct evidence.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Identical language distributed across several accounts.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Revenue measurement<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Tagged URLs, prompt baselines, source tracking, account activity, and CRM context.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Impressions or sponsorship count reported as AI-search impact.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Reject copy-and-paste talking points and sponsorship volume as proof. A high-reach post can still support awareness, but without clear attribution and a permanent URL, it offers little lasting value for AI discovery.<\/span><\/p>\n<h2><strong>Separate Creator Influence From AI PR<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Creator influence turns practitioner expertise into useful explanations buyers can apply. Use it for workflows, demonstrations, comparisons, implementation questions, and professional tradeoffs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI PR earns journalistic coverage, editorial validation, executive commentary, and media authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coordinate both disciplines through a shared priority-topic map, then assign each knowledge gap to the channel and expert best suited to address it. Creator commentary can surface practitioner insights that inform media narratives, while earned coverage can give contributors evidence to analyze.<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/generative-engine-optimization-agency\/\"> <span style=\"font-weight: 400;\">B2B generative engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> can support the technical and content foundations while maintaining clear roles for the search, creator, and PR teams.<\/span><\/p>\n<h2><strong>Coordinate Creator Content Across Revenue Teams<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Give every team a clear role. Communications should own creator relationships and narrative quality. SEO should protect technical discoverability. Product marketing should verify category language and proof. Analytics and revenue teams should connect exposure to account activity and pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with prompts across problem discovery, workflows, technical questions, comparisons, implementation, and vendor recommendations. Record where the brand is absent, inaccurate, dependent on one source, or associated with the wrong category. Directive\u2019s guide to<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/from-aios-to-llms-how-b2b-teams-must-evolve-search-strategy-and-reporting-for-the-ai-era\/\"> <span style=\"font-weight: 400;\">LLM visibility and reporting<\/span><\/a><span style=\"font-weight: 400;\"> offers a practical foundation for building that baseline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brief creators around questions rather than claims. Give them the buyer context, available evidence, factual boundaries, and desired learning outcome, then invite them to challenge assumptions or test the workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turn findings into new briefs, transcript improvements, content updates, amplification, and sales enablement. Directive connects creator relationships and discoverability requirements with Stratos and CRM measurement, giving communications and revenue teams a shared view.<\/span><\/p>\n<h2><strong>Measure Creator Contribution to AI Search and Revenue<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Separate answer visibility, source evidence, buyer response, and commercial outcomes. A single favorable response is not a trend, and a single citation did not cause a deal.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Establish a priority-prompt baseline:<\/b><span style=\"font-weight: 400;\"> Test a fixed set of commercially relevant prompts across answer engines. Record inclusion, prominence, category association, narrative accuracy, competitor presence, and cited sources by buyer stage and topic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Track creator-source contribution:<\/b><span style=\"font-weight: 400;\"> Use AI citation tracking to record when creator pages are cited, how often each source recurs, and whether visibility depends too heavily on one creator or platform. Track brand appearances without a displayed source separately as an overall visibility metric rather than attributing them to a specific creator.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connect visibility to buyer behavior:<\/b><span style=\"font-weight: 400;\"> Monitor branded search, referral engagement, return visits, content consumption, and activity from target accounts exposed to the program.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connect behavior to opportunity movement:<\/b><span style=\"font-weight: 400;\"> Use CRM and Stratos data to see whether exposed accounts engage, become opportunities, progress, or expand after repeated creator and AI-search exposure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Report the system together:<\/b><span style=\"font-weight: 400;\"> Present priority-prompt visibility, source inclusion, category accuracy, account engagement, and influenced pipeline in one view so attention remains tied to buyer consideration.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Over time, patterns across prompts, sources, accounts, and opportunities provide a stronger basis for investment decisions than impressions alone.<\/span><\/p>\n<h2><strong>Turn Distributed Expertise Into Discoverability and Pipeline<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">AI search authority grows when credible practitioners answer real buyer questions, support their claims with proof, and publish on pages that people and answer engines can continue to find. Directive connects creator relationships, content requirements, distribution, AI visibility tracking, and revenue measurement so that authority shapes buyer behavior and pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to strengthen priority-topic visibility, buyer confidence, and measurable demand?<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/book-intro-call\/\"> <span style=\"font-weight: 400;\">Book an intro call with Directive<\/span><\/a><span style=\"font-weight: 400;\"> to build a creator program that connects authority to pipeline.<\/span><\/p>\n<h2><strong>B2B Creators for AI Search Visibility FAQs<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">What are B2B creators for AI search visibility?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B2B creators for AI search visibility are credible practitioners, analysts, founders, researchers, or operators whose public content creates useful external evidence connecting a brand to relevant categories, problems, use cases, and expertise. Their value comes from independent explanation and durable source creation, not a creator title or follower threshold.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How can creator content influence AI search results?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creator content can become a retrieved source, reinforce brand-topic associations, or corroborate claims. No asset can guarantee a citation because outputs vary by platform, prompt, freshness, and retrieval behavior.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Which creator content formats are easiest for AI to discover?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prioritize indexable articles, public archives, descriptive video pages, accurate transcripts, ungated interviews, and podcast summaries. The publication page can matter as much as the conversation because it determines what context is retrievable.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do social posts improve AI search visibility?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Public social posts may support discovery or brand associations, but their value varies with platform access, indexability, permanence, and context. Pair commercially important social commentary with a durable source page rather than depending on temporary reach alone.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How should B2B brands measure creator-led AI visibility?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Track priority-prompt visibility, citation frequency, creator source inclusion, category accuracy, source diversity, branded search, referral engagement, and target-account activity. Connect those signals to opportunity and pipeline timelines without claiming that a single mention or citation directly caused revenue.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How is creator-led AI visibility different from AI PR?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creator-led visibility distributes practitioner explanation, while AI PR earns journalistic and editorial authority. Coordinate both around priority topics while preserving their different roles and measurement.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B creators for AI search visibility can help close that gap by producing independent content that connects the brand to relevant problems, categories, and decisions.<\/p>\n","protected":false},"author":126,"featured_media":54543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[444],"tags":[340,445,113],"resource-category":[194],"resource-tag":[],"class_list":["post-54538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creator-marketing","tag-communications","tag-creator-marketing","tag-influencer","resource-category-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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