{"id":56024,"date":"2026-09-01T08:00:31","date_gmt":"2026-09-01T12:00:31","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=56024"},"modified":"2026-09-30T21:49:20","modified_gmt":"2026-10-01T01:49:20","slug":"earn-monitor-ai-brand-mentions-b2b","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/earn-monitor-ai-brand-mentions-b2b\/","title":{"rendered":"How To Earn And Monitor AI Brand Mentions For B2B"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td>\n<h2><b>Key Takeaways<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI brand mentions have different levels of commercial value, from a name in a list to an accurate, evidence-backed recommendation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The prompts worth monitoring reflect real buyer decisions across discovery, comparison, and vendor selection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Useful AI brand monitoring looks beyond volume to assess accuracy, prominence, and the quality of supporting evidence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong AI brand visibility grows from credible evidence, especially earned coverage, original research, and customer proof.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A fixed prompt set keeps AI mention tracking stable, while an exploratory set helps you spot new narratives and competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoring matters when communications, content, and revenue teams use the findings to close authority gaps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI visibility can inform buyer consideration and pipeline reporting, but attribution should remain directional.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Your buyers can now discover, compare, and shortlist vendors inside an AI-generated answer and may never visit your website or see the media placement that shaped the response. That changes where B2B brand consideration begins.<\/span><\/p>\n<p><a href=\"https:\/\/www.responsive.io\/news\/buyer-intelligence-2025\"><span style=\"font-weight: 400;\">Responsive&#8217;s 2025 survey of 350 B2B buyers<\/span><\/a><span style=\"font-weight: 400;\"> found that 47% used AI during time-sensitive work such as market research and questionnaire drafting, and 53% planned to increase their use. Among technology buyers, more than half used chatbots to discover vendors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply counting answer engine mentions tells you very little, though. A brand might appear without context, serve as a cited source, show up as one option in a long list, or receive an explicit recommendation. Those outcomes do not carry the same commercial value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Earning stronger AI brand mentions requires you to identify the buyer questions that matter, build credible evidence around them, and monitor how answer engines represent your brand. Before chasing more visibility, your team needs to agree on what a valuable mention actually looks like.<\/span><\/p>\n<h2><b>Understand What Makes An AI Brand Mention Valuable<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The AI brand mention definition is simple: any answer-engine response that names your brand or offering, with or without a link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more useful question is whether that appearance gives your ICP a credible reason to consider you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A practical hierarchy begins with a named or cited appearance, then gains value as the answer describes the brand accurately and connects it to a priority use case. A recommendation goes further by actively shaping consideration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The value also depends on what the buyer is trying to accomplish. For an early category question, appearing as a relevant solution may be enough. When the buyer is comparing vendors, the answer should explain what sets your brand apart. For a recommendation prompt, the strongest outcome is being included as a credible choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A passing mention in a long vendor list carries little weight. A prominent mention tied to a priority use case is a different signal entirely. Directive\u2019s<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/generative-engine-optimization\/\"> <span style=\"font-weight: 400;\">GEO visibility framework<\/span><\/a><span style=\"font-weight: 400;\"> explains how accurate, well-supported answers can shape buyer decisions.<\/span><\/p>\n<h3><b>Separate Mentions From Citations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A mention means your brand appears in the answer. A citation means the answer links to your website or another source as supporting evidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Track them separately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An owned citation can show that the answer engine is relying on information your company published. An earned article, analyst report, review, or other independent source tells you something different: the market is providing evidence on your behalf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neither is inherently more valuable in every situation. What matters is whether the resulting answer represents your brand accurately, prominently, and around buying criteria you can credibly own.<\/span><\/p>\n<h2><b>Map The AI Prompts That Shape Buyer Consideration<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Do not build your prompt set by brainstorming hundreds of variations of the same keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with the questions buyers actually ask. Personas, customer conversations, sales calls, CRM data, and win-loss analysis can reveal the decisions buyers work through. Search behavior can then validate whether those questions reflect recurring demand in the customer&#8217;s language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Branded prompts test recall and accuracy. Non-branded prompts reveal whether your company enters consideration without the buyer supplying your name. Together, they show whether the market associates your brand with the category at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organize those questions into a few commercially meaningful clusters:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Discovery prompts<\/b><span style=\"font-weight: 400;\"> test whether your brand is associated with the category, problem, or use case.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comparison prompts<\/b><span style=\"font-weight: 400;\"> reveal whether your differentiation survives when buyers evaluate alternatives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purchase and recommendation prompts<\/b><span style=\"font-weight: 400;\"> show whether your brand reaches the shortlist.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Implementation prompts<\/b><span style=\"font-weight: 400;\"> deserve attention when deployment, integration, security, or adoption materially influence the buying decision.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then prioritize. A narrow question that repeatedly appears in high-value deals deserves more attention than a broad prompt with little buying influence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep a core group of prompts stable for reporting. Maintain a smaller exploratory set for emerging buyer language, competitors, product changes, and market narratives. Mixing those two sets together makes it much harder to tell whether visibility actually improved.<\/span><\/p>\n<h2><b>Establish An AI Brand Mention Baseline<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before launching new authority work, establish the baseline you will measure against.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Define the testing scope, cadence, platforms, and measurement rules in advance. For every priority prompt, record:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand presence, mention type, and prominence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description accuracy and priority topic association<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommendation, comparison, and sentiment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitors included<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Citations, source domains, and source recency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outdated information or narrative risk<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This level of detail matters because one blended visibility score can hide the problem you actually need to solve. Your overall score might look healthy while competitors own the strongest comparison sources or your brand consistently appears for the wrong use case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For multi-platform AI monitoring, run the same prompts across relevant answer engines and evaluate each separately.<\/span><a href=\"https:\/\/muckrack.com\/blog\/what-is-ai-reading-may-2026\"> <span style=\"font-weight: 400;\">Muck Rack&#8217;s May 2026 research<\/span><\/a><span style=\"font-weight: 400;\"> found differences in how often ChatGPT, Gemini, and Claude supplied citations and how many they used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expect some volatility. Generative responses change from run to run, so repeat tests before declaring a gain or loss. Visibility thresholds can help separate a meaningful trend from an isolated appearance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Directive&#8217;s<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/llm-seo-agency\/\"> <span style=\"font-weight: 400;\">LLM SEO Agency for B2B team<\/span><\/a><span style=\"font-weight: 400;\"> connects that analysis with the content and technical work required to improve visibility.<\/span><\/p>\n<h2><b>Build The Authority That Makes AI Brand Mentions More Likely<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You cannot directly control what an answer engine says. You can influence the information environment it has available to work with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by reviewing the sources that appear across your priority prompts. Look for patterns among trade publications, analysts, review communities, customers, and other independent voices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not default to the biggest publication. ICP relevance should carry more weight than audience size. A respected niche publication may have more influence within a specialized buying conversation than a broad outlet with little category depth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same Muck Rack study found that earned media accounted for 84% of AI citations, while paid and advertorial content accounted for 0.3%. No placement guarantees an AI mention, but that difference makes credible earned coverage difficult to ignore in an AI PR strategy. Directive&#8217;s<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/blog-what-role-does-digital-pr-play-in-b2b-seo\/\"> <span style=\"font-weight: 400;\">digital PR authority model<\/span><\/a><span style=\"font-weight: 400;\"> explains how earned mentions can reinforce topical authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting into the right sources is only half the job. You also need to give those sources something worth referencing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Original research and customer insight can make executive analysis more defensible. Generic thought leadership usually gives the market very little new evidence to repeat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strongest proof will change with the question. Reviews can support comparisons. Customer stories make implementation claims tangible. Analyst coverage adds independent validation. Your underlying positioning should stay consistent even when the proof format changes.<\/span><\/p>\n<h2><b>Prioritize The AI Visibility Gaps That Matter To Buyers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not every missing mention needs a campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your brand is absent from a low-value prompt with weak ICP relevance, fixing it may accomplish very little. Focus first on gaps that sit close to meaningful buyer decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then diagnose what is actually missing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brand that never appears in a priority comparison may need stronger third-party validation. An inaccurate product description may point to outdated or conflicting source material. A competitor consistently winning recommendations could have stronger customer proof, clearer positioning, better comparison coverage, or a combination of all three.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review the cited sources before deciding what to create. Compare the evidence supporting competitors with your own and look for differences you can realistically address.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For uncited answers, be more careful. Source tracing is useful for hypothesis building, but you cannot claim that one page or placement caused the response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also where teams should be comfortable doing nothing. Qualified AI share of voice should focus on questions where stronger inclusion could plausibly change consideration or recommendation. Visibility everywhere is not the goal.<\/span><\/p>\n<h2><b>Monitor AI Brand Mentions As A Trend, Not A Ranking<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Treat AI brand monitoring as trend analysis rather than a traditional ranking report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your core prompts and measurement rules consistent. When resources are limited, test high-value comparison and purchase prompts more frequently than peripheral questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mention frequency and AI citation rate should remain separate. Visibility can rise without broader source authority, just as citations can increase without improving how the brand is actually described.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Report performance by platform rather than relying on one average. A blended number can hide the fact that your brand is accurately represented in one answer engine and consistently outdated in another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When an answer is materially inaccurate, prioritize the response based on the risk it creates. Confirm the correct information, identify likely source issues, assign an owner, and pursue legitimate corrections without compromising editorial independence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then retest. The point is to understand whether the narrative is moving, not to celebrate every individual mention.<\/span><\/p>\n<h2><b>Turn AI Brand Monitoring Into Action<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Monitoring creates value when it changes what your organization does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a finding sits in a dashboard for three months without influencing PR, content, positioning, sales enablement, or another decision, collecting it accomplished very little.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The response should depend on the gap. PR might sharpen a media angle or develop stronger evidence. Content and SEO may need to improve factual clarity and retrieval. Product marketing can reinforce category language. Revenue teams can bring stronger proof into active opportunities and flag narratives they hear directly from buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those teams should work from the same diagnosis. Otherwise, PR can push one narrative while the website, sales team, and product marketing reinforce another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give one owner responsibility for coordinating the response and retesting the outcome. Directive&#8217;s<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/building-a-scalable-generative-engine-optimization-strategy\/\"> <span style=\"font-weight: 400;\">scalable GEO strategy<\/span><\/a><span style=\"font-weight: 400;\"> shows how accessible content and external authority can work within the same measurement model.<\/span><\/p>\n<h2><b>Report AI Brand Mentions As Buyer Consideration Signals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An AI brand mention scorecard should answer a simple question: <\/span><b>Is the brand appearing accurately in the AI conversations that could actually influence a buyer?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That requires more than one visibility score.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>KPI<\/b><\/td>\n<td><b>What It Measures<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qualified mention rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Presence within commercially relevant prompts<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Recommendation rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shortlist inclusion or explicit recommendation<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Priority topic association<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Connection to strategic categories and use cases<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Message accuracy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Correct brand positioning and product information<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Citation rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Frequency of supporting citations<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Source diversity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Breadth of third-party evidence<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Competitive share of voice<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Relative inclusion within priority prompts<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Narrative risk<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Inaccurate, outdated, or harmful descriptions<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Keep those visibility indicators separate from business outcomes. Then compare them with branded demand, target-account activity, and pipeline progression to see whether changes in AI consideration are occurring alongside changes elsewhere in the buyer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI discovery often happens without a referral click.<\/span><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\"> <span style=\"font-weight: 400;\">Pew Research Center found<\/span><\/a><span style=\"font-weight: 400;\"> that users clicked a traditional result in 8% of visits with a Google AI summary, compared with 15% without one, while only 1% clicked a cited source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That makes last-click traffic an incomplete way to judge AI visibility. Look across buyer signals and keep attribution directional. One placement cannot be credited with causing an AI mention, and one AI mention should not suddenly become \u201cAI-influenced pipeline.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the analysis for what it can do well: decide where stronger authority and representation deserve further investment.<\/span><\/p>\n<h2><b>Become A Brand Answer Engines Can Understand And Recommend<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The goal is not to accumulate as many AI brand mentions as possible. You want your brand to appear accurately in the questions that matter, with enough credible evidence to give buyers a reason to consider it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by defining what a valuable mention looks like for your business. Build a prompt set around actual buyer decisions, establish a stable baseline, and identify the authority gaps worth solving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then use the findings. Strengthen owned information where the facts are unclear. Build third-party validation where independent evidence is weak. Create customer proof and original research when the market needs substantive references.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is a more durable path to AI visibility than chasing individual answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Build an AI PR and brand authority program with<\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/pr-agency\/\"> <span style=\"font-weight: 400;\">Directive&#8217;s PR Agency for B2B team<\/span><\/a><span style=\"font-weight: 400;\"> to strengthen the evidence buyers and answer engines can trust.<\/span><\/p>\n<h2><b>AI Brand Mentions FAQs<\/b><\/h2>\n<h3><b>What Is An AI Brand Mention?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An AI brand mention occurs whenever an answer engine names a brand or offering, with or without a link. The name alone says little about commercial value, so useful monitoring should also assess accuracy, relevance, prominence, and citation support.<\/span><\/p>\n<h3><b>How Do You Track AI Brand Mentions?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start with a stable set of buyer-relevant prompts and consistent testing conditions. Repeat the tests, capture brand presence and supporting citations, and compare results across platforms and competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your reporting prompt set separate from exploratory prompts so new tests do not distort the trend line. An AI mention tracker can support collection, but people still need to interpret what the results mean commercially.<\/span><\/p>\n<h3><b>What Is The Difference Between An AI Mention And An AI Citation?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An AI mention places your brand in the answer. An AI citation links to a source supporting the response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brand can therefore be mentioned without being cited, and a brand-owned page can be cited without the company receiving a meaningful recommendation. Track both to understand visibility and the evidence supporting it.<\/span><\/p>\n<h3><b>How Can B2B Brands Earn More AI Mentions?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is no reliable tactic that guarantees an AI mention. B2B brands can improve visibility by publishing clear, owned information, earning relevant third-party coverage, producing original research, and building customer proof around the topics buyers care about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on becoming easier to verify rather than trying to manipulate individual answers.<\/span><\/p>\n<h3><b>Why Do AI Brand Mentions Change Between Tests?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AI responses can change because of platform updates, source retrieval, prompt context, and normal generative variability. A single different response does not necessarily indicate a meaningful change in visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repeat tests under stable conditions and look for patterns over time before treating movement as a gain or loss.<\/span><\/p>\n<h3><b>How Should B2B Teams Measure AI Brand Mentions?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Measure whether your brand appears accurately and prominently within commercially relevant prompts. Then evaluate the competitive context, topic association, citations, and quality of the evidence supporting those mentions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare those trends with buyer signals such as branded demand, target-account engagement, and pipeline progression. Use those relationships to guide investment while keeping attribution directional.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Useful AI brand monitoring looks beyond volume to assess accuracy, prominence, and the quality of supporting evidence.<\/p>\n","protected":false},"author":58,"featured_media":56025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[459],"tags":[460,340,141],"resource-tag":[],"class_list":["post-56024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-pr","tag-ai-pr","tag-communications","tag-pr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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