{"id":9166,"date":"2016-05-08T09:21:57","date_gmt":"2016-05-08T09:21:57","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=9166"},"modified":"2024-05-23T07:44:23","modified_gmt":"2024-05-23T11:44:23","slug":"25-stats-prove-need-b2b-social-media-management-company","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/25-stats-prove-need-b2b-social-media-management-company\/","title":{"rendered":"25 Stats that Prove You Need a B2B Social Media Management Company"},"content":{"rendered":"

If you\u2019re not fully taking advantage of a B2B social media management<\/a> company yet, it might be time to reconsider.<\/p>\n

Although some organizations and businesses handle B2B\u00a0social media management on their own, they often struggle to fully understand the capabilities of social media tools, they don\u2019t know the best practices for advertising and posting strategy, and they have a hard time translating their efforts into real, tangible ROI.<\/p>\n

That\u2019s where a reliable B2B\u00a0social media<\/a> management company can help. Working with external experts who come to know and understand your organization, you can not only free up more time to focus on other marketing initiatives, but you can also rest assured you\u2019re outsourcing to a team who has the experience and proven track record<\/a> to execute your social media activity in the best possible way.<\/p>\n

What\u2019s shocking is that only 22% of social media marketing activities are performed by outside agencies, according to data from CMO Survey<\/a>. That\u2019s less than one-fourth of businesses who are taking advantage of an opportunity to hand over social media management to a reliable, results-driven agency that knows exactly what to do.<\/p>\n

If you still need convincing that you need a social media management company, take a look at the 25 statistics we\u2019ve outlined here. You\u2019ll see that not only is social important, but how working with an external resource can help effectively measure efforts, drive ROI, and overcome common obstacles.<\/p>\n

Social Media: Home to Relevant, Active Audiences<\/h2>\n

Some businesses struggle to see the value in social media, and rather than a business and marketing opportunity, they see it as a place for people to waste time sharing silly cat videos. But in reality, the marketing potential for social platforms<\/a> is vast.<\/p>\n

Today, social media is a place where people are spending an inordinate amount of time. Look around the next time you\u2019re in a restaurant–people are looking at social networks on their phones. With so much attention being diverted to these channels, it\u2019s almost foolish not to have a presence here. Go where the eyeballs are. These stats are a testament to the audience that\u2019s just waiting to be tapped into via social media marketing.
\n1. YouTube reaches more U.S. adults aged 18\u201334 than any cable network. – JeffBullas.com<\/a><\/p>\n

2. 52% of online adults now use two or more social media sites. – Pew Research<\/a><\/p>\n

3. Of the 7.2 billion people on earth, 2.1 billion are active on social media. – LinkHumans<\/a><\/p>\n

4. 65% of adult Internet users in the U.S use social media. – Pew Research<\/a><\/p>\n

\"social<\/a><\/p>\n

5. Facebook accounts for 15.8% of total time spent on the Internet. – RocketPost<\/a><\/p>\n

Important for B2B Marketing<\/h2>\n

Not only does social media present a content-hungry audience, but other B2B<\/a> businesses can testify to how effective it is for building relationships with customers, for driving sales, and for sharing information. However, without an understanding of how platform algorithms play into content exposure and benchmarking metrics for measuring success, many companies invest a lot of time on social media–only to get poor results in return.<\/p>\n

Again, this makes the case for working with a social media management company who knows how to get the right message to the right people at the right time. Take a look at the stats in this section, which help paint a clear picture of how important social media is for business marketing–and how widely it\u2019s being adapted by companies large and small.<\/p>\n

6. 83% of marketers indicate that social media is important for their business. – Social Media Examiner<\/a><\/p>\n

\"social<\/a><\/p>\n

7. 42% of marketers say Facebook is critical or important to their business. – State of Inbound Marketing<\/a><\/p>\n

8. 96% of small business owners\/marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, \u201cSocial media marketing is important for my business.\u201d – Social Media Examiner<\/a><\/p>\n

9. 93% of marketers are using social media for business. – SMV13<\/a><\/p>\n

10. 84% of CEOs and VPs say they use social media to help make purchasing decisions. – B2C<\/a><\/p>\n

\n

Want to Increase Leads For Your Business?<\/p>\n

We would love to take a look at your current search engine positioning and analyze your growth potential within your industry!<\/p>\n

Free Consultation<\/a><\/p>\n<\/div>\n

ROI of Social Media<\/h2>\n

While most social media platforms offer free accounts, they often generate the most ROI when deployed strategically–and in conjunction with paid advertisements. Channels like Facebook, Instagram, and Twitter allow users to target their promoted messages to highly relevant audiences with user-determined budgets and run times. This is great news–if you know what you\u2019re doing.<\/p>\n

Social media management companies work as partners with their clients to ensure that paid and non-paid content work together to speak to target customers and to ultimately drive conversions. These stats indicate that when executed effectively, social media is a powerhouse for driving sales and providing massive return on investment.<\/p>\n

11. Overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average to nearly 25% within the next 5 years. – B2C<\/a><\/p>\n

12. Social media has a 100% higher lead-to-close rate than outbound marketing. – State of Inbound Marketing<\/a><\/p>\n

13. Social media advertising revenue will reach $9.8 billion in 2016. – LinkHumans<\/a><\/p>\n

14. 73% of consumers are likely to buy from a brand that responds to them on social media. – Hubspot<\/a><\/p>\n

\"social<\/a><\/p>\n

Reasons to Work with a Social Media Management Company<\/h2>\n

Now that we\u2019ve covered the value and opportunities social media provides, it\u2019s time to take a hard look at the reason so many companies fail in the face of social media execution. For some, it\u2019s simply a matter of not having enough time to develop worthwhile, brand-cohesive content<\/a>. For others, it\u2019s a struggle to manage, measure, and translate their efforts into worthwhile marketing activities.<\/p>\n

With a social media management company, these concerns are completely addressed. A great agency will provide you with regular metrics indicating success, and take the hassle out of creating regular, interesting content that resonates with the target market.<\/p>\n

15. 60% of marketers identify \u201cmeasuring ROI\u201d as one of their top 3 social media marketing challenges. These are followed by \u201ctying social activities to business outcomes\u201d (50%) and \u201cdeveloping our social media strategy\u201d (48%). – Simply Measured<\/a><\/p>\n

16. 43% of digital marketers say social media is one of their most effective tactics, but 49% call it one of the most difficult (and that it\u2019s more difficult to execute than any other medium). – TNW<\/a><\/p>\n

\"social<\/a><\/p>\n

17. 34% of small businesses have no social media presence at all, and 36% of those who do never respond to customer comments online. – DMA<\/a><\/p>\n

18. 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. – Adobe<\/a><\/p>\n

19. Only 22% of businesses use dedicated social media measurement platforms. – Simply Measured<\/a><\/p>\n

20. 81% of marketers would increase spending on digital, mobile, and social channels if they could better track ROI. – Compete<\/a><\/p>\n

21. One-fourth of companies lack a social media team that can dedicate time to strategic content. – i-SCOOP<\/a><\/p>\n

22. Only 33% of customers think companies do a good job of responding to engagement on social media channels. – eMarketer24. <\/a><\/p>\n

23. The average response time for companies to address social media comments is 11 hours. – eMarketer<\/a><\/p>\n

24. 50% of marketers struggle to tie social activities to business outcomes, while 48% struggle to develop a clear strategy. – Simply Measured<\/a><\/p>\n

\"\"<\/a><\/p>\n

25. 42% of social media administrators don\u2019t know how to use the data gathered on social media to inform business decisions. – Statista<\/a><\/p>\n

Key Takeaways<\/h2>\n

The 25 statistics we\u2019ve covered here are just a sample of the statistics and case studies on the social media environment, but they do begin to illustrate the reality of how complex, yet beneficial, social media management can be. Social media seems like an easy thing to throw into the marketing mix, but in reality, when executed poorly, it can actually be a poor reflection of the brand.<\/p>\n

Let\u2019s look at some of the key takeaways these stats indicate:<\/p>\n

    \n
  • The audience for social media is large<\/li>\n
  • Users are spending a lot of time on social platforms<\/li>\n
  • The ROI for social media is dramatic when executed correctly<\/li>\n
  • Social media is widely adopted as a key business marketing activity<\/li>\n
  • Businesses are struggling to effectively manage and measure social media<\/li>\n
  • Data interpretation is difficult for many social media administrators<\/li>\n<\/ul>\n

    So what\u2019s the big idea we can we glean from these facts and figures?<\/i><\/p>\n

    Before moving forward with a lackluster, afterthought of a social media presence, it\u2019s important to think about if your internal team has the knowledge, skills, flexibility, and time to carry it out as a home run.<\/p>\n

    If not, you may need to consider looking to an external resource that has the ability to put laser focus on this aspect of your marketing. With so many options for hiring out social media support, it\u2019s worth considering before moving ahead working with limited internal resources.<\/p>\n

    Find a Social Media Management Company Today<\/h2>\n

    Working with a social media management company that knows your unique business goals, you can get your brand in front of a highly relevant audience in a strategic, tried-and-tested way.<\/p>\n

    No guessing, no \u201cwinging it.\u201d Your team has more time to focus on other internal and external marketing opportunities without having the keep up with the ever-changing rules and stipulations of every different social platform.
    \nReady to check out a company that can help?<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019re not fully taking advantage of a social media management company yet, it might be time to reconsider.<\/p>\n","protected":false},"author":8,"featured_media":12171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28,50],"tags":[74,127,169],"class_list":["post-9166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-ppc","tag-b2b","tag-marketing","tag-social-media"],"acf":[],"yoast_head":"\n25 Stats that Prove You Need a B2B Social Media Management Company - Directive UK<\/title>\n<meta name=\"description\" content=\"We've gathered 25 statistics that prove you need a social media management company sooner rather than later. 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