{"id":9177,"date":"2016-05-12T16:26:28","date_gmt":"2016-05-12T16:26:28","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=9177"},"modified":"2024-05-23T07:44:23","modified_gmt":"2024-05-23T11:44:23","slug":"ultimate-guide-hiring-social-media-marketing-companies","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/","title":{"rendered":"The Ultimate Guide for Hiring Social Media Marketing Companies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Imagine you find a rose quartz crystal on the sidewalk near your house. The crystal is beautiful, and holding it makes you feel lucky. If someone told you that you\u2019d turn into a cow if you ate it, would you believe them?<\/span><!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-9178 aligncenter\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/05\/giphy-16-300x198.gif\" alt=\"giphy (16)\" width=\"300\" height=\"198\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a reasonable person, you know that ingesting a crystal on the sidewalk isn\u2019t going to make you say \u201cmoo.\u201d But how do you know that the social media marketing company you hire is going to bring in the results that you want? How do you differentiate between tall tales and the real thing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes time to <\/span><a href=\"https:\/\/directiveconsulting.com\/uk\/services\/social\/\"><span style=\"font-weight: 400;\">hire a social media marketing company<\/span><\/a><span style=\"font-weight: 400;\"> to help improve your brand\u2019s strategy, you want to make sure you\u2019re making a good decision. You\u2019re looking for a partnership with people that you trust. Today, I\u2019m sharing how to find and hire the right social media marketing partner. <\/span><\/p>\n<h2><strong><span style=\"color: #016575;\">Why hire a social media marketing company<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Social media has been sweeping the world for years, and it\u2019s no longer relegated to younger generations. Yes, 90% of those ages 19 to 29 are active on social media, but use among those over 65 has tripled since 2010, according to <\/span><a href=\"http:\/\/www.pewinternet.org\/2015\/10\/08\/social-networking-usage-2005-2015\/\"><span style=\"font-weight: 400;\">Pew Research<\/span><\/a><span style=\"font-weight: 400;\">. Additionally, 65% of all Americans use social media sites, up from 7% in 2005. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses have taken notice, and they\u2019re integrating social media into marketing efforts. In 2016, <\/span><a href=\"http:\/\/www.socialmediaexaminer.com\/SocialMediaMarketingIndustryReport2015.pdf\"><span style=\"font-weight: 400;\">Social Media Examiner reported<\/span><\/a><span style=\"font-weight: 400;\"> that 92% of marketers believe that social media is important to their business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this landscape, \u00a0you need to have an active social media presence. You should be deliberate about your strategy. An experienced social media marketing company can help you reach your goals, and is much more affordable than hiring another in-house social media specialist. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing companies have a lot of experiencing managing campaigns, and they\u2019re knowledgeable about where to invest time and energy. These people are experts, and they\u2019ll put all they know into getting your brand on the map. <\/span><\/p>\n<h2><strong><span style=\"color: #016575;\">Things you should keep in mind, no matter who you hire<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Success comes when your expectations are in line with reality. There are a few things you should keep in mind when looking for and hiring a good social media company. No matter who you hire, the following is true:<\/span><\/p>\n<ul>\n<li><b><b>Social media takes time &#8212; <\/b><span style=\"font-weight: 400;\">It takes time for a social media strategy to take hold and bring in results. Don\u2019t expect to have thousands of Twitter followers one week after hiring a social media marketing company. It can take several months and some trial and error before results come in.<\/span><\/b><\/li>\n<li><b>A good social media company is an investment &#8212;<\/b><span style=\"font-weight: 400;\"> Social media companies that brag about being affordable are almost always bad news. That\u2019s not to say you should throw your entire marketing budget into social media, but when it comes to hiring a social media company, you tend to get what you pay for. Social media should be seen as an investment, and you need to dedicate substantial funds to your efforts. <\/span><\/li>\n<li><b>There are no shortcuts &#8212;<\/b><span style=\"font-weight: 400;\"> Many believe that if they post random Facebook posts and Tweet a few times a day, they\u2019ve got a strategy. The truth is, that\u2019s a shortcut, and it won\u2019t bring results. There needs to be a budget and a strategy for how to reach your target market. <\/span><\/li>\n<li><b>A great social media strategy includes paid reach &#8212; <\/b><span style=\"font-weight: 400;\">These days, you have to pay to play. Organic social is not going to drive serious results for 99% of businesses. Your business or brand needs to work towards becoming something people want to share, and paid reach is an essential part of a sound strategy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you find a social media marketing company that promises great results and barely costs you, they\u2019re probably not going to provide desired results. <\/span><\/p>\n<h2><span style=\"color: #016575;\"><strong>A good social media marketing company vs. a great one<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The number one thing that differentiates a good social media marketing company vs. a great one is whether they can deliver and present a return on investment.<\/span><\/p>\n<p><b>A good social media marketing company is able to do the job, but they\u2019re unlikely to have the analytics in place to clearly communicate the value or impact of their efforts. <\/b><span style=\"font-weight: 400;\">A great one is able to not only deliver serious ROI, but also prove it analytically in a clear concise manner. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As someone who is choosing an agency, you should look for thought leadership, case studies, and try to assess general reputation. It\u2019s actually pretty hard to BS those things. Blogs from companies like <\/span><a href=\"https:\/\/moz.com\/ugc\/hacking-facebooks-local-awareness-ads-5-advanced-tips-\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/01\/07\/call-only-ads\"><span style=\"font-weight: 400;\">WordStream<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/raventools.com\/blog\/keyword-research-diet\/\"><span style=\"font-weight: 400;\">Raven<\/span><\/a><span style=\"font-weight: 400;\"> often publish insights from high quality social media companies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great company offers a talented team and has the case studies to back up its efforts. No campaign is an instant success, but a great social media company takes the extra hours to get it right and turns every account into a case study. <\/span><\/p>\n<div class=\"blog-cta-section\">\n<p class=\"blog-cta-heading\">Want to Increase Leads For Your Business?<\/p>\n<p class=\"blog-cta-text\">We would love to take a look at your current search engine positioning and analyze the growth potential within your industry!<\/p>\n<p class=\"blog-cta\"><a class=\"btn full orange blog-c2a\" href=\"https:\/\/directiveconsulting.com\/uk\/get-quote\/\" target=\"_blank\" rel=\"noopener noreferrer\">Free Consultation<\/a><\/p>\n<\/div>\n<h2><strong><span style=\"color: #016575;\">Where to find the right company<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019re ready to hire a social media marketing company, but where can you find the right one? Here are the best places to start:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Referrals from existing connections<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to find a social media marketing company is via referral. Ask friends, family, and colleagues if they know any social media companies that are up to snuff. Many companies are using social media, and a lot of them rely on social media marketing companies. If you ask around, you\u2019re bound to find someone who has a recommendation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Your own neighborhood<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many social media agencies, and although you don\u2019t need to be in the same region, it\u2019s nice to support other local businesses. Plus, it\u2019s nice to be on the same time zone. <\/span><a href=\"https:\/\/www.thumbtack.com\/\"><span style=\"font-weight: 400;\">Thumbtack<\/span><\/a><span style=\"font-weight: 400;\"> can connect you with social media agencies and professionals in your area. \u00a0You can also attend a local social media networking event to connect with people who can help, or know someone who can.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Trusted search engines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Obviously you can go to Google. You\u2019ll get a lot of \u201ctop 10 social media agency\u201d lists which can be hard to comb through. Niche networks like <\/span><a href=\"https:\/\/clutch.co\/\"><span style=\"font-weight: 400;\">Clutch<\/span><\/a><span style=\"font-weight: 400;\"> are much better. Places like Inbound.org, reddit, and Quora where you can ask the internet for suggestions can be good as well. When using any kind of search, the trick is to find two or three agencies you\u2019re interested in, and then schedule calls with them to find out if they can give you what you need. <\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9179 aligncenter\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/05\/Screen-Shot-2016-05-06-at-10.38.15-AM.png\" alt=\"Screen Shot 2016-05-06 at 10.38.15 AM\" width=\"631\" height=\"327\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Conferences and events<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media marketers often hang out at conferences. These events are great opportunities to learn from other marketers, as well as meet potential social media partners. If you go to a conference, you can ask others how the handle their social media, and get referrals from them. Many people at conferences work for social media marketing companies themselves. Check out <\/span><a href=\"http:\/\/www.socialmediaexaminer.com\/smmworld\/\"><span style=\"font-weight: 400;\">Social Media Marketing World<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/moz.com\/mozcon\"><span style=\"font-weight: 400;\">MozCon<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.distilled.net\/events\/searchlove-boston\/\"><span style=\"font-weight: 400;\">SearchLove<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/www.inbound.com\/\"><span style=\"font-weight: 400;\">INBOUND<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><span style=\"color: #016575;\"><strong>Questions to ask a prospective company<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/social-media-platforms-for-b2b\/\">Social media management<\/a> firms will bend over backwards to look good while they\u2019re courting you, so it\u2019s essential that you do your due diligence so that you don\u2019t wind up working with a company who doesn\u2019t have it together. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following questions will help you assess where a social media marketing company stands:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><i><span style=\"font-weight: 400;\">How will you measure the success of our program?<\/span><\/i><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Can you show me case studies?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Do you have experience in our industry, or with a similar business model?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Do you outsource any of your efforts?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">How much and on what platform will you communicate with me?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">How many people work at your company?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What social media networks do you believe will bring us the most success?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">How often will I receive reports?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What type of analytics platforms do you use to measure results?<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Can you give me an example of a report that you\u2019ve sent to another client?<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The answers will give you a sense of their expertise and experience. If the company\u2019s team doesn\u2019t have satisfying answers to these questions, they might not be the best one to hire.<\/span><\/p>\n<h2><strong><span style=\"color: #016575;\">Assessing for a culture fit<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes down to hiring a social media company, a lot comes down to how you feel about the agency you hire. Do you like the people you\u2019ve talked to and have a lot of confidence in their abilities? If so, you\u2019re probably on the right track.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a social media marketing company has different ideas than you do about how to do marketing, or how to run a business, it probably isn\u2019t a good fit. You want to work with people that you can imagine working with in your office. Treat it like you\u2019re making a hire and want to build a longterm relationship. <\/span><\/p>\n<h2><strong><span style=\"color: #016575;\">Red flags to avoid<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few red flags that should be avoided at all costs. If you see any of these, move on and consider hiring someone else.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Spotty communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your social media marketing company should prioritize you. If you can\u2019t get them on the phone, or don\u2019t hear from them at least once a week, you should look elsewhere. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">You get handed off to an account manager who can\u2019t tie their shoes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the courting period, you may be working with a big whig at the social media marketing company. But what happens when you sign a contract? Will you be working with this expert directly, or will you be handed off to an account manager who doesn\u2019t know what they\u2019re doing? Some account managers are savvy, but you should assess whether you can work with them early on in the process. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">You don\u2019t get clear reporting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re hiring a social media marketing company to help you drive success on social, right? Well, if the company you work with neglects to provide you with clear reports on a weekly or monthly basis, you should go elsewhere. Clear reporting is an essential element.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Seems too cheap to be real<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If the social media marketing company gives you a quote that seems really affordable, then it\u2019s most definitely too good to be true. The only way an agency can get away with prices that cheap is by not giving your strategy the attention it deserves. They\u2019re doing business in volume (i.e. trying to sign as many as possible) rather than committing to your brand\u2019s needs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">No case studies to prove their value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Does the social media marketing company have proven results? They should have case studies to convince you that they\u2019re the real deal, and should be willing to refer you to other customers who you can chat with about results. <\/span><\/p>\n<h2><span style=\"color: #016575;\"><strong>Finding the right social media marketing company&#8230;<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The right social media marketing company can propel you to success. They can build custom strategies, manage daily tasks, and ultimately generate leads and sales from social. But it\u2019s on you to choose a partner that not only gets social media, but also understands your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes time to hire a social media marketing company to help improve your brand\u2019s strategy, you want to make sure you\u2019re making a good decision.<\/p>\n","protected":false},"author":9,"featured_media":12169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48,50],"tags":[85,127,169],"class_list":["post-9177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives","category-ppc","tag-content","tag-marketing","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide for Hiring Social Media Marketing Companies - Directive UK<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to find, select, and hire a social media marketing company that will propel your marketing towards success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide for Hiring Social Media Marketing Companies - Directive UK\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how to find, select, and hire a social media marketing company that will propel your marketing towards success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-12T16:26:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T11:44:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/05\/Group-2-Copy-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"455\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emma Siemasko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Siemasko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/\"},\"author\":{\"name\":\"Emma Siemasko\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/290014fd302a6a2638dae7016f600066\"},\"headline\":\"The Ultimate Guide for Hiring Social Media Marketing Companies\",\"datePublished\":\"2016-05-12T16:26:28+00:00\",\"dateModified\":\"2024-05-23T11:44:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/\"},\"wordCount\":1877,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2016\\\/05\\\/Group-2-Copy-1.png\",\"keywords\":[\"Content\",\"Marketing\",\"Social Media\"],\"articleSection\":[\"Perspectives\",\"PPC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/\",\"name\":\"The Ultimate Guide for Hiring Social Media Marketing Companies - Directive UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2016\\\/05\\\/Group-2-Copy-1.png\",\"datePublished\":\"2016-05-12T16:26:28+00:00\",\"dateModified\":\"2024-05-23T11:44:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/290014fd302a6a2638dae7016f600066\"},\"description\":\"Here's how to find, select, and hire a social media marketing company that will propel your marketing towards success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2016\\\/05\\\/Group-2-Copy-1.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2016\\\/05\\\/Group-2-Copy-1.png\",\"width\":800,\"height\":455},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/ultimate-guide-hiring-social-media-marketing-companies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Ultimate Guide for Hiring Social Media Marketing Companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/290014fd302a6a2638dae7016f600066\",\"name\":\"Emma Siemasko\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f1fdf6bc7cbcf3bcfca935479e9166912dda279ce0389632c747ec7d78d61fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f1fdf6bc7cbcf3bcfca935479e9166912dda279ce0389632c747ec7d78d61fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f1fdf6bc7cbcf3bcfca935479e9166912dda279ce0389632c747ec7d78d61fd?s=96&d=mm&r=g\",\"caption\":\"Emma Siemasko\"},\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/emma\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ultimate Guide for Hiring Social Media Marketing Companies - Directive UK","description":"Here's how to find, select, and hire a social media marketing company that will propel your marketing towards success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/","og_locale":"en_US","og_type":"article","og_title":"The Ultimate Guide for Hiring Social Media Marketing Companies - Directive UK","og_description":"Here's how to find, select, and hire a social media marketing company that will propel your marketing towards success.","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/","og_site_name":"Directive UK","article_published_time":"2016-05-12T16:26:28+00:00","article_modified_time":"2024-05-23T11:44:23+00:00","og_image":[{"width":800,"height":455,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/05\/Group-2-Copy-1.png","type":"image\/png"}],"author":"Emma Siemasko","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emma Siemasko","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/"},"author":{"name":"Emma Siemasko","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/290014fd302a6a2638dae7016f600066"},"headline":"The Ultimate Guide for Hiring Social Media Marketing Companies","datePublished":"2016-05-12T16:26:28+00:00","dateModified":"2024-05-23T11:44:23+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/"},"wordCount":1877,"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/05\/Group-2-Copy-1.png","keywords":["Content","Marketing","Social Media"],"articleSection":["Perspectives","PPC"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/","name":"The Ultimate Guide for Hiring Social Media Marketing Companies - Directive UK","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/05\/Group-2-Copy-1.png","datePublished":"2016-05-12T16:26:28+00:00","dateModified":"2024-05-23T11:44:23+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/290014fd302a6a2638dae7016f600066"},"description":"Here's how to find, select, and hire a social media marketing company that will propel your marketing towards success.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/05\/Group-2-Copy-1.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/05\/Group-2-Copy-1.png","width":800,"height":455},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/ultimate-guide-hiring-social-media-marketing-companies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"The Ultimate Guide for Hiring Social Media Marketing Companies"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/290014fd302a6a2638dae7016f600066","name":"Emma Siemasko","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f1fdf6bc7cbcf3bcfca935479e9166912dda279ce0389632c747ec7d78d61fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f1fdf6bc7cbcf3bcfca935479e9166912dda279ce0389632c747ec7d78d61fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f1fdf6bc7cbcf3bcfca935479e9166912dda279ce0389632c747ec7d78d61fd?s=96&d=mm&r=g","caption":"Emma Siemasko"},"url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/emma\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/9177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/comments?post=9177"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/9177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/12169"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=9177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/categories?post=9177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/tags?post=9177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}