{"id":9347,"date":"2016-06-29T08:44:12","date_gmt":"2016-06-29T08:44:12","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=9347"},"modified":"2024-05-23T07:44:23","modified_gmt":"2024-05-23T11:44:23","slug":"20-free-b2b-social-media-guides","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/20-free-b2b-social-media-guides\/","title":{"rendered":"20 Free Social Media Guides for B2B Marketers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> in today\u2019s society, having at least a basic knowledge of how to use it for B2B marketing (specifically <\/span><span style=\"font-weight: 400;\">promoting content<\/span><span style=\"font-weight: 400;\">) is crucial for improving your B2B digital marketing footprint. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your company will benefit greatly if you can master your social media platforms. You\u2019ll be able market your products and acquire new users through entirely new techniques. Your digital <\/span><i><span style=\"font-weight: 400;\">awakening<\/span><\/i><span style=\"font-weight: 400;\"> has the capability to generate greater brand awareness and B2B lead generation than you ever thought possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a social media amateur, however, there\u2019s no need to panic. We\u2019ve compiled a list of 20 social media guides and courses that will help you become a social media pro in no time.<\/span><\/p>\n<h2><b>Hootsuite Academy<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-12572\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image1.png\" alt=\"\" width=\"500\" height=\"245\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image1.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image1-300x147.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/education.hootsuite.com\/collections\">Hootsuite<\/a> is a great tool for managing multiple social media accounts, but they also offer great social media courses as well. They have six free courses that walk you through setting up social media accounts all the way to content marketing and social advertising tips. The courses are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Introduction to Social Media Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing your Social Media Profiles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Media Strategy \u2013 from A to Z<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growing your Online Community<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Marketing Fundamentals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Advertising Fundamentals<\/span><\/li>\n<\/ul>\n<h2><b>Alison: Diploma in Social Media Marketing<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12573\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image2.png\" alt=\"\" width=\"500\" height=\"273\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image2.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image2-300x164.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/alison.com\/courses\/Diploma-in-Internet-Marketing\">Alison<\/a> offers a full course that includes an emphasis on Facebook, Twitter, Blogging, and Podcasting. The whole thing takes around 15-20 hours to complete, and if you complete all the modules and score an 80% or higher on all of the course assessments, you get the Alison Diploma Certification.<\/span><\/p>\n<h2><b>Constant Contact: Social Media Quickstarter<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12575\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image3-1.png\" alt=\"\" width=\"500\" height=\"250\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image3-1.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image3-1-300x150.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/blogs.constantcontact.com\/social-media-quickstarter\/\">Constant Contact<\/a> offers in-depth guides for different courses all surrounding social media marketing. The full list of courses are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linkedin 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google+ 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Snapchat 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogging 101<\/span><\/li>\n<\/ul>\n<h2><b>GCFLearnFree.org<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12576\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image4.png\" alt=\"\" width=\"300\" height=\"259\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.gcflearnfree.org\/topics\/socialmedia\">These courses<\/a> don\u2019t directly relate to social media marketing, but they do still offer some great insights on setting up and using social media accounts across a number of different platforms including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog Basics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook 101<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook for iPhone<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linkedin Basics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skype<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vine<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">WordPress Resources<\/span><\/li>\n<\/ul>\n<h2><b>Social Media Online Classes<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12577\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image5.png\" alt=\"\" width=\"300\" height=\"315\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image5.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image5-286x300.png 286w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/socialmediaonlineclasses.com\/browse-classes\">Social Media Online<\/a> has a vast selection of courses that dive into a lot of detail on using social media for business. They offer 15 different courses including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google+<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linkedin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slideshare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And many more<\/span><\/li>\n<\/ul>\n<h2><b>Online Marketing Institute<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12578\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image6.png\" alt=\"\" width=\"500\" height=\"242\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image6.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image6-300x145.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.onlinemarketinginstitute.org\/classes\/social-media-marketing-classes\/\">Online Marketing Institute<\/a> has a really solid collection of more technical and specific videos (around 30 minutes long) that cover <a href=\"https:\/\/directiveconsulting.com\/uk\/resources\/glossary\/online-marketing\/\">online marketing<\/a> topics including Social PR, Integrating Mobile into Social Media Marketing, etc.<\/span><\/p>\n<h2><b>AdEspresso Academy<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12579\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image7.png\" alt=\"\" width=\"500\" height=\"258\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image7.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image7-300x155.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While this isn\u2019t an actual course, <a href=\"https:\/\/adespresso.com\/academy\/\">AdEspresso<\/a> is one of the top thought leaders when it comes to advertising on Facebook. Their mix of Guides, Webinars, and eBooks will take you from a Facebook ads amateur to a pro.<\/span><\/p>\n<h2><b>HubSpot Academy Certification<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12580\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image8.png\" alt=\"\" width=\"500\" height=\"280\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image8.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image8-300x168.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/academy.hubspot.com\/certification\">HubSpot<\/a> offers a few classes to HubSpot customers only, but they also offer four courses free and open to everyone. The completion of these courses comes with the reward of being HubSpot certified. While these aren\u2019t directly related to social media, the lessons learned can be applied to social media. The courses cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inbound Certification<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email Marketing Certification<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inbound Sales Certification<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HubSpot Design Certification<\/span><\/li>\n<\/ul>\n<h2><b>Canva Design School<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12581\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image9.png\" alt=\"\" width=\"500\" height=\"256\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image9.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image9-300x154.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/designschool.canva.com\/\">Canva<\/a> is a free online design tool that also comes with a great academy full of design tips across a number of social media platforms. The articles are written in a blog format, making them easy to digest and packed full of great information.<\/span><\/p>\n<h2><b>University of Salford Manchester<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12582\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image10.png\" alt=\"\" width=\"500\" height=\"258\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image10.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image10-300x155.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A <a href=\"http:\/\/www.salford.ac.uk\/business-school\/business-management-courses\/mooc-search-social-media-marketing-international-business\">crash course on social media marketing for international business<\/a>. The courses include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal Branding Online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use of Social Media for International Business Development<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebooks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linkedin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google+<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copywriting Online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Legal Implications of Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitoring and Reporting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogging<\/span><\/li>\n<\/ul>\n<h2><b>Search Engine Journal: Social Media 101<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12583\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image11.png\" alt=\"\" width=\"500\" height=\"252\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image11.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image11-300x151.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While this isn\u2019t an actual course, there are a lot of great articles that go over <a href=\"https:\/\/www.searchenginejournal.com\/category\/social-media-marketing\/social-media-101\/\">tips and tricks<\/a> to push your social media knowledge to a new level. The mediums include a nice mix of videos and blog articles that are highly informative and engaging.<\/span><\/p>\n<h2><b>Moz: The Beginner\u2019s Guide to Social Media<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12584\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image12.png\" alt=\"\" width=\"500\" height=\"259\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image12.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image12-300x155.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/moz.com\/beginners-guide-to-social-media\">Moz<\/a> is an industry leading publisher when it comes to digital marketing guides, and their social media guide is no different. It gives a great overview of the basics of social media marketing and goes into detail for the major platforms including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google+<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linkedin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube and Pinterest<\/span><\/li>\n<\/ul>\n<h2><b>Directive Consulting: An Agency\u2019s Guide to Facebook Business Manager<\/b><\/h2>\n<p><a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/b2b-agency-guide-facebook-business-manager\/\n\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12175\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/03\/Group-2-Copy-1.png\" alt=\"\" width=\"500\" height=\"284\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/directiveconsulting.com\/uk\/blog\/b2b-agency-guide-facebook-business-manager\/\n\">straightforward article<\/a> that dives into accessing and getting around inside Facebook\u2019s Business Manager platform.<\/span><\/p>\n<h2><b>Kissmetrics Social Media Marketing Guide<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12586 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image14.png\" alt=\"\" width=\"500\" height=\"308\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image14.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image14-300x185.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.kissmetrics.com\/marketing-guides\/\">Kissmetrics<\/a> has created individual guides full of information about marketing across the main social media platforms. The guides are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Complete Guide to Facebook Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Marketer\u2019s Guide to Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Marketer\u2019s Guide to Linkedin<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The YouTube Marketing Guide<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Marketer\u2019s Guide to Tumblr<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Marketer\u2019s Guide to Reddit<\/span><\/li>\n<\/ul>\n<h2><b>Simply Business: Step-by-Step Guide to your Social Media Success<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12587 size-full\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image15.png\" alt=\"\" width=\"450\" height=\"327\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image15.png 450w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image15-300x218.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.simplybusiness.co.uk\/microsites\/guide-to-social-media-success\/\">Simply Business<\/a> has created an infographic with links to multiple different sites that walks you through the entire process by asking relevant questions, and giving resources to answer those questions.<\/span><\/p>\n<h2><b>Wordstream: PPC U\u2019s Social Ads 101<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12588\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image16.png\" alt=\"\" width=\"500\" height=\"258\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image16.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image16-300x155.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.wordstream.com\/learn\/social-ads\">Wordstream<\/a> offers a few insightful resources on different tactics to improve your social ads. The full list of articles include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Top 10 Paid Social Media Hacks of All Time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Media Advertising for Small Business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating Effective Facebook Ads for Lead Gen: The Complete Guide<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A Step-by-Step Guide to Using Twitter Ads for Lead Gen<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">5 Ridiculously Powerful Facebook Ad Targeting Strategies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">45 Fabulous Facebook Advertising Tips &amp; Magic Marketing Tricks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How Much Does Facebook Advertising Cost? A Definitive Guide.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The 8 Best Ad Targeting Options in Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3 Mind-Blowing Hacks to Leverage PPC Data in Facebook Ads<\/span><\/li>\n<\/ul>\n<h2><b>Convince &amp; Convert\u2019s Social Media Strategy Blog<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12589\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image17.png\" alt=\"\" width=\"500\" height=\"249\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image17.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image17-300x149.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This isn\u2019t a course with individual lessons, but for more advanced B2B social media marketers, this is a great resource for learning new strategies. With a nice mix of articles and videos, <a href=\"http:\/\/www.convinceandconvert.com\/category\/social-media-strategy\/\">Convince &amp; Convert<\/a> makes it easy to digest complex information.<\/span><\/p>\n<h2><b>Acquisio: What Social Media Means for Search Marketers and Agencies<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12590\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image18.png\" alt=\"\" width=\"500\" height=\"260\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image18.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image18-300x156.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While this does require you to give an email address, the <a href=\"http:\/\/www.acquisio.com\/resources\/ebook\/what-social-media-means-search-marketers-and-agencies\">eBook itself<\/a> is free! It goes over a number of social media insights including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How social media is diminishing the power of the brand\u2026and what you need to do<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The many opportunities that social media creates for digital and interactive agencies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The 6 pillars of outsourced social services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why search-focused agencies are uniquely positioned for social media success<\/span><\/li>\n<\/ul>\n<h2>Simply Zesty: The Giant Free Simply Zesty eBook &#8211; An Advanced Guide to Social Media Marketing<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12591\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image19.png\" alt=\"\" width=\"500\" height=\"330\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image19.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image19-300x198.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for a thorough, comprehensive read then this may be the social media eBook for you. It is created by Simply Zesty, a full service digital agency based in Ireland. Packed with over 170 pages of content, this guide will walk you through numerous social media platforms. This eBook demonstrates each platform\u2019s unique strengths and the ways your company can take advantage of each one for your specific business needs. Another major selling point is that this ebook uses real-world examples to break down B2B social media marketing. Some of its topics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The best ways to use Facebook as a B2B marketing tool<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing an effective customer service through Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The basics to B2B email marketing and how it can improve your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Embracing YouTube and what you need to do to publicize your videos<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">AWeber: The Beginners Guide to Marketing on Social Networks<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12592\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image20.png\" alt=\"\" width=\"300\" height=\"392\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image20.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image20-230x300.png 230w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to the eBook above, AWeber offers a concise social media eBook that is only 15 pages. This resource is a great start for beginners that want to bring their business to social media. The social media beginners guide provides you with insight into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The different platforms to try (Facebook, Twitter, Google+, Pinterest, Youtube &amp; Vimeo, Tumblr, Instagram, Reddit, Myspace)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to connect with people once you\u2019re there<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What content gets the best response<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A bonus section on LinkedIn<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">*CyberU: Advanced Social Media Marketing*<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12593\" src=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2016\/06\/image21.png\" alt=\"\" width=\"500\" height=\"287\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image21.png 500w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2016\/06\/image21-300x172.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While not <\/span><i><span style=\"font-weight: 400;\">free<\/span><\/i><span style=\"font-weight: 400;\">, I decided to throw in this extra $5.00 online course for good measure. CyberU prioritizes accessibility and mobile learning with hundreds of online courses to choose from. This Advanced Social Marketing course is formatted through a series of short videos (2-10 minutes long), which makes this a convenient and quick learning option. The course starts by covering beginner social media marketing topics, then gets into more complex social media marketing strategies that help your business truly grow. It is made up of 25 lecture video, and should take you just over an hour to complete. In this course you will learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced social media marketing used by growth hackers and professional B2B marketers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to grow traffic, customers, and ultimately make more money<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to get other people to retweet, like and re-share your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to use social media to boost your Google SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to use hashtags and catchy headlines to increase viral traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These guides and courses are just the tip of the iceberg when it comes to social media resources, but it\u2019s a great place to begin your quest for social media marketing knowledge. Become a driver of your company\u2019s bottom line and master cutting-edge digital strategies. But the first step is action! So pick a course or guide, or maybe a combination of resources and get learning!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the rise of social media in today&#8217;s society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.<\/p>\n","protected":false},"author":10,"featured_media":12162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28,50],"tags":[74,85,127,169],"class_list":["post-9347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-ppc","tag-b2b","tag-content","tag-marketing","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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