{"id":9405,"date":"2016-07-15T06:51:19","date_gmt":"2016-07-15T06:51:19","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=9405"},"modified":"2024-05-23T07:44:23","modified_gmt":"2024-05-23T11:44:23","slug":"10-seo-traffic-hacks-to-optimize-your-website-for-google","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/10-seo-traffic-hacks-to-optimize-your-website-for-google\/","title":{"rendered":"10+ SEO Traffic Hacks to Optimize Your Website for Google"},"content":{"rendered":"
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Search engine optimization is one of the most written-about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic wasn’t properly explained, marketers walk away from these blog posts and conferences wishing they could implement more of what they know would help them.<\/p>\n

To save the day, we have created a list of 10+ actionable SEO traffic hacks to optimize your website for Google \/p><\/p>\n

SEO Traffic Hack #1:\u00a0Check the On-Page SEO of Core Pages in Your Menu<\/h2>\n

Ideally, we want to have great on-page SEO for every page on our site. Unfortunately, time can be of the essence and creating content or improving every page on the site can be tough. To accelerate this process, I recommend checking the on-page SEO of core pages in the menu. These are often your most important and valuable pages. As a side note, if you have valuable pages for your business that are not in your menu, it might be time to consider moving them there.<\/p>\n<\/div>\n

A great example of content you might want to add to your menu would be a link to your evergreen resource content. Too many people worry about their offsite link profile before fixing their on-site link profile first. By adding your top content to your menu you can immediately improve your internal linking.<\/p>\n

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Once you have identified the pages that are most valuable to your rankings, make sure each page scores over 90 in Moz’s On Page tool. The tool provides simple and easy-to-understand ways to improve, but here’s a post that will explain more: https:\/\/moz.com\/researchtools\/on-page-grader.<\/p>\n<\/div>\n<\/div>\n

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SEO Traffic Hack #2: Make Sure You Only Have 1 Keyword per Page<\/h2>\n<\/div>\n
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Keyword cannibalization is a real threat to your website. Oftentimes, we can get so focused on one or a couple of keywords that we start to build multiple pages around ranking for that query. Frankly, that’s not the best way to approach SEO.<\/p>\n

Instead, you should try to have one core page for the keyword you are trying to rank for. This page should be the best source of information regarding that keyword on the web, and because it’s so good it should have links to authoritative and relevant sites pointing towards it. If it really is that valuable wouldn’t other websites be talking about it?<\/p>\n

Around that core page, you can have various long-tail pages that answer the questions people have about that primary keyword. Here’s a great way to visualize it with Answer the Public<\/a>. We are using the query: “SEO Services.”<\/p>\n

\"question-visualisation<\/p>\n

So remember, each unique page has it’s own unique keyword. You don’t just need the best information on that primary keyword; but also, on the questions surrounding it. When you do this, you create topical relevance. Google loves that stuff.<\/p>\n<\/div>\n<\/div>\n

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SEO Traffic Hack #3: Check These 45 Items<\/h2>\n<\/div>\n
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In this post, http:\/\/backlinko.com\/google-ranking-factors<\/a>,\u00a0Brian Dean has built out a comprehensive list of Google ranking factors. In particular, I recommend reviewing factors 11-61. The key will be to understand what could influence your site and then make sure you are properly satisfying these factors.<\/p>\n

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Not every factor has a direct impact or might even make a noticeable difference, SEO is very much the sum of all its parts.<\/p>\n<\/div>\n<\/div>\n

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SEO Traffic Hack #4:\u00a0Audit Competitors Links and Do Outreach<\/h2>\n<\/div>\n
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One of the best ways to build links is by checking on what sites are linking to your competitors and then reaching out to those same people with a better piece of content. Simply take the keyword you are looking to rank for, let’s say: “PPC Agency”. Look at what sites rank above you for that query and copy their URL. Once you’ve copied their URL you can paste it into Moz’s Open Site Explorer<\/a>. From here, you can find most of the websites linking to that page. Logically, if they were willing to link to that page then they might be willing to link to you as well.<\/p>\n

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Once you find a site that has a relevant link profile simply export their links to a CSV file and reach out to them with a message like this:<\/p>\n

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Hi [first name],<\/span><\/p>\n

Loved your post on ___ for ___. I really liked how you ____. I\u2019m not sure if you are aware, but we have a similar page that has\u00a0(add value prop of your page here)<\/em>. I truly believe that your readership would benefit from our (unique selling point)<\/em>.<\/span><\/p>\n

In addition, we\u2019ve performed (additional value prop of your page)<\/em>. You can find the ____ here: ___. If you have any questions regarding our research please do not hesitate to reach out and I would be honored to be included in your post.\u00a0<\/span><\/p>\n

Best,\u00a0<\/span><\/p>\n

____<\/span><\/p>\n<\/blockquote>\n

For more insight on this approach, the following resources are quite helpful:<\/p>\n