{"id":9524,"date":"2019-05-08T08:20:10","date_gmt":"2019-05-08T08:20:10","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?p=9524"},"modified":"2025-03-26T10:04:21","modified_gmt":"2025-03-26T14:04:21","slug":"hiring-seo-agency","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/","title":{"rendered":"What Should In-house Marketers Look For When Hiring an SEO Agency?"},"content":{"rendered":"

Hiring a quality search marketing agency can be one of the most essential business decisions you make. The right agency will add strategic keyword optimization strategies to your existing marketing efforts and drive your target audience to your website. Not every \u201cSEO agency\u201d can do that. <\/span><\/p>\n

So, what works?<\/span><\/p>\n

Because SEO services<\/a> are a long-term investment and vital to increasing your brand awareness, ROI and thought leadership, choosing a reputable and reliable SEO partner can be overwhelming. <\/span><\/p>\n

To help you make an informed decision, based upon the needs of your business, we\u2019ve outlined actionable insights for selecting a reliable search engine optimization company, including what you should be looking for, common pitfalls to avoid, questions to ask and the key measurable standards to expect.<\/span><\/p>\n

1. Clearly Define Business Goals and Expectations <\/span><\/h2>\n

A critical first step in your strategy should be to set specific, realistic and measurable<\/strong> search marketing goals for your company that can be achieved within a given time frame. <\/span><\/p>\n

To avoid ambiguity, outline exactly what you\u2019re hoping to accomplish from SEO so the agency is clear on the results you\u2019re looking for. Do you want organic traffic<\/a> to increase? Keyword-optimized landing pages? More backlinks to your site? Dev help? Be clear. <\/span><\/p>\n

The right <\/span>SEO<\/a> agency<\/span> will understand your company\u2019s goals and set up a gameplan that is built to meet their audience right where they are.<\/span><\/p>\n

Below, you can see the homepage of our analytics hub, where clients can find their campaign performance and the latest insight we have to meet their needs.<\/p>\n

\"Screenshot<\/p>\n

Ultimately, look for a proven agency that demonstrates long-term results and stays transparent. <\/span><\/p>\n

What does the data show? <\/span><\/p>\n

Your campaigns should be built off of what has worked and how it can be personalized for you. <\/span><\/p>\n

This leads us to definite SOS warnings you\u2019ll want to steer clear from.<\/span><\/h3>\n

If your SEO agency is not willing to work with you to set specific goals with the \u201cwhy\u201d behind their process, they may be just guessing. <\/span>And that\u2019s an expensive \u201cguess\u201d that you may not want to take! <\/span><\/p>\n

You need data-driven marketing campaigns that make sense for you and the cost you\u2019re paying. Gone are the days where data isn\u2019t included. Ask your agency to show you what they\u2019ve done and how this data will make a difference for you.<\/span><\/p>\n

\"\"<\/a><\/p>\n

2. Proven Results and Experience <\/span><\/h2>\n

It\u2019s true, bad SEO strategies can hurt your marketing goals. Since your website is the most important asset within your business, it\u2019s critical to choose an SEO agency that understands and will not waste your time or money.<\/span><\/p>\n

A proven track record for delivering results is an absolute must. So, take your time, do your research, ask for referrals, look for third-party directory reviews and ensure your future partner is their own best example. <\/span><\/p>\n

The premier SEO agencies typically have social proof, testimonials, and case studies accessible online and available for your review. <\/span><\/p>\n

Within these materials, key content to look for are:<\/span><\/p>\n

    \n
  1. Valid and current <\/span>testimonials<\/span><\/a> \u2013 Look for agencies who have testimonials where you can call past clients and ask for a reference.<\/span><\/li>\n
  2. Strong industry-specific <\/span>case studies<\/span><\/a> \u2013 Look for agencies who have data-driven wins in your niche.\u00a0<\/span>
    \n\"Testimonial<\/li>\n
  3. Ability to drive results – Look for <\/span>established agencies<\/span><\/a> who have proven strategies that work.<\/span><\/li>\n<\/ol>\n

    3. Transparent Metrics<\/span><\/h2>\n

    The next step after outlining your goals is to ensure that you and the agency have a clear method of charting progress before you begin. <\/span><\/p>\n

    As you report to your C-suite, you don\u2019t want to waste time trying to decipher results and look at vanity metrics.\u00a0<\/span><\/p>\n

    Key questions to ask yourself in this step are, \u201cHas the agency demonstrated transparency throughout the proposal? Have they clearly articulated how they will be helping you achieve YOUR business objectives and KPIs?\u201d <\/span><\/p>\n

    Your SEO agency should provide you with straight-forward reporting of what they\u2019re what\u2019s working and what\u2019s not. <\/span><\/p>\n

    4. Confident Communication – Strong Deliverables<\/span><\/h2>\n

    The most successful SEO campaigns occur when both parties communicate effectively and frequently to foster a constructive, trusting relationship. <\/span><\/p>\n

    An above-average SEO agency makes quality communication a priority to best serve the needs of clients. They should provide updates about your performance and progress on a monthly basis, at the very minimum. <\/span><\/p>\n

    Knowing and agreeing on how you\u2019ll communicate is imperative. It allows you to stay on schedule with the other 100 things you\u2019re managing as well! \u00a0<\/span><\/p>\n

    Also, are the quality of their deliverables enough to match your B2B and enterprise standards? Pay attention to detail, unique assets they share, and their relationship-building style on social media. <\/span><\/p>\n

    You want a partner who is making an effort in all aspects to be the best in their field. <\/span><\/p>\n

    So, some questions to ask yourself during this time are, \u00a0\u201cDo our communication styles match? What\u2019s their communication and reporting<\/a> process like? Do they provide updates and deliverables, and if so, how often? Do they have a timeline and execution plan? Do they understand your goals and how do they align?\u201d <\/span><\/p>\n

    If you cannot answer these questions confidently or find issues communicating during the sales or onboarding process, then keep looking. There\u2019s an agency whose reporting style will match yours perfectly.<\/span><\/p>\n

    5. Avoid \u201cGuarantees\u201d and \u201cQuick Fixes\u201d<\/span><\/h2>\n

    I\u2019m going to be honest. The process of optimizing all things SEO to increase organic traffic and ROI is a timely practice. SEO is an investment, so you should be looking for an agency that treats it like one. <\/span><\/p>\n

    However, getting results like \u201c178% year-over-year increase in organic traffic\u201d is possible. <\/span><\/p>\n

    Good things come to those who wait. <\/span><\/p>\n

    SEO isn\u2019t a one-time fix! Any agency offering shortcuts, like <\/span>keyword stuffing<\/span><\/a>, talks about optimization like it\u2019s a magic bullet or claims they have \u201ca special algorithm\u201d are usually misleading and should be avoided at all costs. <\/span><\/p>\n

    Other red flags include agencies that guarantee results, especially without truly understanding your unique goals. <\/span><\/p>\n

    Quality SEO specialists radiate a deep understanding of how search engines operate, have in-depth knowledge of the RIGHT keyword research and offer data-driven strategies to deliver results. <\/span><\/p>\n

    Don\u2019t lower your standards for quick fix deliveries. \u00a0<\/span><\/p>\n

    Making the Final Decision <\/span><\/h2>\n

    Overall, SEO is vital to your digital marketing strategy<\/a>. Choosing the right SEO agency is too. <\/span><\/p>\n

    Finding the best search marketing partner for your company can transform your business, in ways you may not have realized previously. <\/span><\/p>\n

    I hope this guide helps you choose the right SEO agency to excel you toward your goals. If you are looking to partner with a team of creatives, marketing savants, and technical specialists who love helping in-house teams excel in competitive niches, <\/span>we\u2019d love to talk to you<\/span><\/a> about all your options. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    You\u2019re reading this because you\u2019re interested in hiring a top SEO agency that can exceed your company\u2019s marketing KPI\u2019s. Look no further, we\u2019ve outlined practical tips and actionable insights for selecting the right search engine.<\/p>\n","protected":false},"author":6,"featured_media":16030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[70,85,168],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-agency","tag-content","tag-seo"],"acf":[],"yoast_head":"\nWhat Should In-house Marketers Look For When Hiring an SEO Agency?<\/title>\n<meta name=\"description\" content=\"Need to find a good SEO agency that suits your company's marketing needs? One that you can trust too? Read these SEO agency hiring insights!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should In-house Marketers Look For When Hiring an SEO Agency?\" \/>\n<meta property=\"og:description\" content=\"Need to find a good SEO agency that suits your company's marketing needs? One that you can trust too? Read these SEO agency hiring insights!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-08T08:20:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T14:04:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2019\/05\/bestseo_agency-1-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Garrett Mehrguth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/05\/bestseo_agency-1-jpg.webp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Mehrguth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/\"},\"author\":{\"name\":\"Garrett Mehrguth\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"headline\":\"What Should In-house Marketers Look For When Hiring an SEO Agency?\",\"datePublished\":\"2019-05-08T08:20:10+00:00\",\"dateModified\":\"2025-03-26T14:04:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/\"},\"wordCount\":1126,\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/04\\\/bestseo_agency-1-jpg.webp\",\"keywords\":[\"Agency\",\"Content\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/\",\"name\":\"What Should In-house Marketers Look For When Hiring an SEO Agency?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/04\\\/bestseo_agency-1-jpg.webp\",\"datePublished\":\"2019-05-08T08:20:10+00:00\",\"dateModified\":\"2025-03-26T14:04:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\"},\"description\":\"Need to find a good SEO agency that suits your company's marketing needs? One that you can trust too? Read these SEO agency hiring insights!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/04\\\/bestseo_agency-1-jpg.webp\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2019\\\/04\\\/bestseo_agency-1-jpg.webp\",\"width\":800,\"height\":450,\"caption\":\"Graphic representing what to look for from an SEO agency.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/hiring-seo-agency\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Should In-house Marketers Look For When Hiring an SEO Agency?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/13e3727e15f8c44d144167c936925f0c\",\"name\":\"Garrett Mehrguth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g\",\"caption\":\"Garrett Mehrguth\"},\"description\":\"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.\",\"sameAs\":[\"CEO\"],\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/boss\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Should In-house Marketers Look For When Hiring an SEO Agency?","description":"Need to find a good SEO agency that suits your company's marketing needs? One that you can trust too? Read these SEO agency hiring insights!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/","og_locale":"en_US","og_type":"article","og_title":"What Should In-house Marketers Look For When Hiring an SEO Agency?","og_description":"Need to find a good SEO agency that suits your company's marketing needs? One that you can trust too? Read these SEO agency hiring insights!","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/","og_site_name":"Directive UK","article_published_time":"2019-05-08T08:20:10+00:00","article_modified_time":"2025-03-26T14:04:21+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2019\/05\/bestseo_agency-1-jpg.webp","type":"image\/jpeg"}],"author":"Garrett Mehrguth","twitter_card":"summary_large_image","twitter_image":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/05\/bestseo_agency-1-jpg.webp","twitter_misc":{"Written by":"Garrett Mehrguth","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/#article","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/"},"author":{"name":"Garrett Mehrguth","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"headline":"What Should In-house Marketers Look For When Hiring an SEO Agency?","datePublished":"2019-05-08T08:20:10+00:00","dateModified":"2025-03-26T14:04:21+00:00","mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/"},"wordCount":1126,"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/04\/bestseo_agency-1-jpg.webp","keywords":["Agency","Content","SEO"],"articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/","name":"What Should In-house Marketers Look For When Hiring an SEO Agency?","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/04\/bestseo_agency-1-jpg.webp","datePublished":"2019-05-08T08:20:10+00:00","dateModified":"2025-03-26T14:04:21+00:00","author":{"@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c"},"description":"Need to find a good SEO agency that suits your company's marketing needs? One that you can trust too? Read these SEO agency hiring insights!","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/04\/bestseo_agency-1-jpg.webp","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2019\/04\/bestseo_agency-1-jpg.webp","width":800,"height":450,"caption":"Graphic representing what to look for from an SEO agency."},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/hiring-seo-agency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"What Should In-house Marketers Look For When Hiring an SEO Agency?"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/13e3727e15f8c44d144167c936925f0c","name":"Garrett Mehrguth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a4dc3677b09a3c3f12efe7139389fbead933e5a378e20a277483b238ea716e1?s=96&d=mm&r=g","caption":"Garrett Mehrguth"},"description":"Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.","sameAs":["CEO"],"url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/boss\/"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/16030"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}