{"id":49361,"date":"2025-11-12T15:45:45","date_gmt":"2025-11-12T20:45:45","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=resource_hub&#038;p=49361"},"modified":"2025-11-25T13:44:00","modified_gmt":"2025-11-25T18:44:00","slug":"sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark","status":"publish","type":"resource_hub","link":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/","title":{"rendered":"Sour &#038; Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark"},"content":{"rendered":"<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Sour &amp; SaaS EP 001: How to Win LinkedIn with Video with Ding Zheng, Co-Founder at Eventshark\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9TrGuWnB8V0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By tightening how your content is structured, you make it simple for Google and LLMs to understand what you offer and why you\u2019re credible. Clear intent, stronger connections, and deeper coverage all work together to boost visibility.<\/p>\n","protected":false},"author":125,"featured_media":49362,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"resource-category":[19],"resource-tag":[209],"class_list":["post-49361","resource_hub","type-resource_hub","status-publish","has-post-thumbnail","hentry","resource-category-video","resource-tag-sour-saas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sour &amp; Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark - Directive UK<\/title>\n<meta name=\"description\" content=\"Ding Zheng, Co-Founder of EventShark, shares how he scaled his B2B video company with zero paid ads, just content that builds trust and drives real growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sour &amp; Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark - Directive UK\" \/>\n<meta property=\"og:description\" content=\"Ding Zheng, Co-Founder of EventShark, shares how he scaled his B2B video company with zero paid ads, just content that builds trust and drives real growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T18:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2025\/11\/SourSaaS_YouTubeThumbnail_Episode01-HowtoWinLinkedInwithVideo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\\\/\",\"name\":\"Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark - Directive UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2025\\\/11\\\/SourSaaS_YouTubeThumbnail_Episode01-HowtoWinLinkedInwithVideo.png\",\"datePublished\":\"2025-11-12T20:45:45+00:00\",\"dateModified\":\"2025-11-25T18:44:00+00:00\",\"description\":\"Ding Zheng, Co-Founder of EventShark, shares how he scaled his B2B video company with zero paid ads, just content that builds trust and drives real growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2025\\\/11\\\/SourSaaS_YouTubeThumbnail_Episode01-HowtoWinLinkedInwithVideo.png\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2025\\\/11\\\/SourSaaS_YouTubeThumbnail_Episode01-HowtoWinLinkedInwithVideo.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/resources\\\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sour &#038; Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark - Directive UK","description":"Ding Zheng, Co-Founder of EventShark, shares how he scaled his B2B video company with zero paid ads, just content that builds trust and drives real growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/","og_locale":"en_US","og_type":"article","og_title":"Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark - Directive UK","og_description":"Ding Zheng, Co-Founder of EventShark, shares how he scaled his B2B video company with zero paid ads, just content that builds trust and drives real growth.","og_url":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/","og_site_name":"Directive UK","article_modified_time":"2025-11-25T18:44:00+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2025\/11\/SourSaaS_YouTubeThumbnail_Episode01-HowtoWinLinkedInwithVideo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/","url":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/","name":"Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark - Directive UK","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/11\/SourSaaS_YouTubeThumbnail_Episode01-HowtoWinLinkedInwithVideo.png","datePublished":"2025-11-12T20:45:45+00:00","dateModified":"2025-11-25T18:44:00+00:00","description":"Ding Zheng, Co-Founder of EventShark, shares how he scaled his B2B video company with zero paid ads, just content that builds trust and drives real growth.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/11\/SourSaaS_YouTubeThumbnail_Episode01-HowtoWinLinkedInwithVideo.png","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2025\/11\/SourSaaS_YouTubeThumbnail_Episode01-HowtoWinLinkedInwithVideo.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/resources\/sour-saas-episode-1-how-to-win-linkedin-video-with-ads-ft-ding-zheng-co-founder-eventshark\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Sour &#038; Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/resource_hub\/49361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/resource_hub"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/resource_hub"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/125"}],"version-history":[{"count":0,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/resource_hub\/49361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/49362"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=49361"}],"wp:term":[{"taxonomy":"resource-category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/resource-category?post=49361"},{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/resource-tag?post=49361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}