{"id":48053,"date":"2025-04-30T20:29:26","date_gmt":"2025-05-01T00:29:26","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=team-member&#038;p=48053"},"modified":"2025-05-28T12:16:28","modified_gmt":"2025-05-28T16:16:28","slug":"michaela-wong","status":"publish","type":"team-member","link":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/michaela-wong\/","title":{"rendered":"Michaela Wong"},"content":{"rendered":"<p class=\"\" data-start=\"68\" data-end=\"651\">Michaela Wong is a Senior Content Strategist at Directive, where she leads content initiatives that drive engagement, organic growth, and revenue for B2B brands. With a strong background in content marketing, SEO, and storytelling, Michaela crafts strategic narratives that align with the buyer journey and business objectives. She excels at turning complex ideas into clear, compelling content that resonates with target audiences and performs across channels. 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