{"id":54012,"date":"2026-08-12T14:33:23","date_gmt":"2026-08-12T18:33:23","guid":{"rendered":"https:\/\/directiveconsulting.com\/uk\/?post_type=team-member&p=54012"},"modified":"2026-08-12T14:34:25","modified_gmt":"2026-08-12T18:34:25","slug":"olivia-ross","status":"publish","type":"team-member","link":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/","title":{"rendered":"Olivia Ross"},"content":{"rendered":"

Olivia Ross is a Performance Creative Designer and CRO Strategist at Directive, bringing 15+ years of experience designing high-converting landing pages and digital campaigns for B2B technology and SaaS brands. Her work lives at the intersection of visual craft and conversion strategy, combining strong design fundamentals with user behavior research, A\/B testing, and iterative optimization to build pages that don’t just look right, but measurably move the needle.<\/span><\/p>\n

Before rejoining Directive, Olivia ran her own freelance design and CRO practice, serving 100+ clients across fintech, healthcare, and technology, with conversion lifts ranging from 25% to 450%. She has published work on Moz and Unbounce and has been a guest on the Conversion Sciences podcast.<\/p>\n

Based in Southern California, Olivia is a mom of two boys who channels her eye for design into interior decorating at home and unwinds with a good fantasy or RPG game when the boys are in bed.<\/p>\n","protected":false},"featured_media":54013,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"team-member-category":[439],"class_list":["post-54012","team-member","type-team-member","status-publish","has-post-thumbnail","hentry","team-member-category-design"],"acf":[],"yoast_head":"\nOlivia Ross - Directive UK<\/title>\n<meta name=\"description\" content=\"Olivia Ross is a Performance Creative Designer and CRO Strategist at Directive, bringing 15+ years of experience designing high-converting digital campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivia Ross - Directive UK\" \/>\n<meta property=\"og:description\" content=\"Olivia Ross is a Performance Creative Designer and CRO Strategist at Directive, bringing 15+ years of experience designing high-converting digital campaigns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T18:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/08\/Olivia-Ross.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/team-member\\\/olivia-ross\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/team-member\\\/olivia-ross\\\/\",\"name\":\"Olivia Ross - Directive UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/team-member\\\/olivia-ross\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/team-member\\\/olivia-ross\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/08\\\/Olivia-Ross.jpg\",\"datePublished\":\"2026-08-12T18:33:23+00:00\",\"dateModified\":\"2026-08-12T18:34:25+00:00\",\"description\":\"Olivia Ross is a Performance Creative Designer and CRO Strategist at Directive, bringing 15+ years of experience designing high-converting digital campaigns\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/team-member\\\/olivia-ross\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/team-member\\\/olivia-ross\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/team-member\\\/olivia-ross\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/08\\\/Olivia-Ross.jpg\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/9\\\/2026\\\/08\\\/Olivia-Ross.jpg\",\"width\":512,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/team-member\\\/olivia-ross\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Olivia Ross\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olivia Ross - Directive UK","description":"Olivia Ross is a Performance Creative Designer and CRO Strategist at Directive, bringing 15+ years of experience designing high-converting digital campaigns","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/","og_locale":"en_US","og_type":"article","og_title":"Olivia Ross - Directive UK","og_description":"Olivia Ross is a Performance Creative Designer and CRO Strategist at Directive, bringing 15+ years of experience designing high-converting digital campaigns","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/","og_site_name":"Directive UK","article_modified_time":"2026-08-12T18:34:25+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/2026\/08\/Olivia-Ross.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/","name":"Olivia Ross - Directive UK","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Olivia-Ross.jpg","datePublished":"2026-08-12T18:33:23+00:00","dateModified":"2026-08-12T18:34:25+00:00","description":"Olivia Ross is a Performance Creative Designer and CRO Strategist at Directive, bringing 15+ years of experience designing high-converting digital campaigns","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Olivia-Ross.jpg","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/9\/2026\/08\/Olivia-Ross.jpg","width":512,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/team-member\/olivia-ross\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Olivia Ross"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/team-member\/54012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/team-member"}],"about":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/types\/team-member"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media\/54013"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/media?parent=54012"}],"wp:term":[{"taxonomy":"team-member-category","embeddable":true,"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/team-member-category?post=54012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}