{"id":146,"name":"Charlie Gurewitz","url":"","description":"Charlie Gurewitz is a Milwaukee-based performance marketer with deep technical expertise in paid media and a passion for turning messy data into decisions teams can actually use. With a background spanning agency and e-commerce strategy roles, including years managing Shopping and paid media programs for major brands at Dentsu, he pairs hands-on campaign execution with the data work most marketers leave to someone else. Now an Associate Director on Directive's B2B Commerce practice, Charlie focuses on integrating CRM systems, product feeds, and platform signals into everyday decision-making, so pricing, inventory, and budget calls run on real data instead of guesswork.","link":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/","slug":"cgurewitz","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=96&d=mm&r=g"},"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Charlie Gurewitz, Author at Directive UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Charlie Gurewitz, Author at Directive UK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive UK\" \/>\n<meta property=\"og:image\" content=\"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2026\/08\/Charlie-Gurewitz.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/cgurewitz\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/cgurewitz\\\/\",\"name\":\"Charlie Gurewitz, Author at Directive UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/cgurewitz\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/cgurewitz\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/cgurewitz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Charlie Gurewitz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/\",\"name\":\"Directive UK\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/#\\\/schema\\\/person\\\/6508881029e5700ccf6bd6b9535887a4\",\"name\":\"Charlie Gurewitz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=96&d=mm&r=g\",\"caption\":\"Charlie Gurewitz\"},\"description\":\"Charlie Gurewitz is a Milwaukee-based performance marketer with deep technical expertise in paid media and a passion for turning messy data into decisions teams can actually use. With a background spanning agency and e-commerce strategy roles, including years managing Shopping and paid media programs for major brands at Dentsu, he pairs hands-on campaign execution with the data work most marketers leave to someone else. Now an Associate Director on Directive's B2B Commerce practice, Charlie focuses on integrating CRM systems, product feeds, and platform signals into everyday decision-making, so pricing, inventory, and budget calls run on real data instead of guesswork.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/charlie-gurewitz-89a532ba\\\/\"],\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/uk\\\/blog\\\/author\\\/cgurewitz\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Charlie Gurewitz, Author at Directive UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/","og_locale":"en_US","og_type":"profile","og_title":"Charlie Gurewitz, Author at Directive UK","og_url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/","og_site_name":"Directive UK","og_image":[{"url":"https:\/\/directiveconsulting.com\/uk\/wp-content\/uploads\/sites\/9\/2026\/08\/Charlie-Gurewitz.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/","url":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/","name":"Charlie Gurewitz, Author at Directive UK","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/uk\/#website"},"breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Archives for Charlie Gurewitz"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/uk\/#website","url":"https:\/\/directiveconsulting.com\/uk\/","name":"Directive UK","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/directiveconsulting.com\/uk\/#\/schema\/person\/6508881029e5700ccf6bd6b9535887a4","name":"Charlie Gurewitz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51105e3eabad8312f5497d56369101cc54b81ec199452fec13566dea8feda7b6?s=96&d=mm&r=g","caption":"Charlie Gurewitz"},"description":"Charlie Gurewitz is a Milwaukee-based performance marketer with deep technical expertise in paid media and a passion for turning messy data into decisions teams can actually use. With a background spanning agency and e-commerce strategy roles, including years managing Shopping and paid media programs for major brands at Dentsu, he pairs hands-on campaign execution with the data work most marketers leave to someone else. Now an Associate Director on Directive's B2B Commerce practice, Charlie focuses on integrating CRM systems, product feeds, and platform signals into everyday decision-making, so pricing, inventory, and budget calls run on real data instead of guesswork.","sameAs":["https:\/\/www.linkedin.com\/in\/charlie-gurewitz-89a532ba\/"],"mainEntityOfPage":{"@id":"https:\/\/directiveconsulting.com\/uk\/blog\/author\/cgurewitz\/"}}]}},"elementor_introduction":"","_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/uk\/wp-json\/wp\/v2\/users"}]}}