© 2025Directive. All Rights Reserved.
© 2025 Directive. All Rights Reserved.
WEBINAR
Double Down on ROI: Fixing LTV:CAC Where It Hurts
Is your LTV:CAC holding your marketing team back? Join Directive’s leadership as they break down how to turn this critical metric into a growth advantage.
Reserve Your Spot – Limited Availability
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
Turning LTV:CAC into Your Most Valuable Marketing Metric
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
How to identify the blind spots in your LTV:CAC math and what most teams overlook.
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
Reserve Your Spot
12:45–1:30 PM PT / 3:45–4:30 PM ET
Secure your spot and learn how to make LTV:CAC a strategic advantage inside your organization.
Marketing leaders are under increasing pressure to justify spend, defend headcount, and prove they can drive profitable growth. At the center of these executive conversations is one metric: LTV:CAC.
In this session, Directive’s CEO Garrett Mehrguth and Paid Media Director Danielle Boone will unpack what it takes to lead a marketing organization that prioritizes LTV:CAC as its primary performance indicator. You’ll hear how this shift reframed internal alignment at Directive, impacted budgeting decisions, and changed how the C-suite evaluates marketing’s effectiveness.
You’ll also learn why the traditional 3:1 benchmark is often insufficient, how segmentation and attribution issues can distort CAC math, and what it takes to transform marketing into a true profit driver.
If you’ve struggled to connect marketing programs to revenue or want to lead with more financial clarity, this session will provide the frameworks and benchmarks to get there.
ABOUT THE WEBINAR
Garrett Merguth
CEO & Founder
HOST
Danielle Boone
Director of Paid Media
HOST
Meet the Hosts
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
July 23, 2025
45-Min Virtual Webinar
Why 3:1 performance creates different conversations about budget and headcount.
Which CAC levers are easiest to fix and which ones require strategic alignment.
How to connect attribution, CRO, and segmentation to improve efficiency.
Garrett Merguth
CEO & Founder
HOST
Danielle Boone
Director of Paid Media
HOST