© 2025Directive. All Rights Reserved.  

© 2025 Directive. All Rights Reserved.  

WEBINAR

Double Down on ROI: Fixing LTV:CAC Where It Hurts

Is your LTV:CAC holding your marketing team back? Join Directive’s leadership as they break down how to turn this critical metric into a growth advantage.

Reserve Your Spot – Limited Availability

From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era

Knicks vs. Cavaliers at Madison Square Garden

Friday April 11, 7:30 PM 

Turning LTV:CAC into Your Most Valuable Marketing Metric

No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.

Feel free to bring a standout team member, a spouse, or a friend—it’s all on us

At our last event we hosted:  

Title
Employees
VP of Marketing
1,000+
CMO
200
SVP Revenue Marketing
500
VP of Marketing & Comms
500
Chief Business Marketing Officer
500
GVP of Marketing
5,000
VP of Marketing
500
VP of Marketing
200
Head of Growth Marketing
5,000
Vice President Growth
200

THE DETAILS

Walk away with:

How to identify the blind spots in your LTV:CAC math and what most teams overlook.

No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.

Feel free to bring a standout team member, a spouse, or a friend—it’s all on us

At our last event we hosted:  

Title
Employees
VP of Marketing
1,000+
CMO
200
SVP Revenue Marketing
500
VP of Marketing & Comms
500
Chief Business Marketing Officer
500
GVP of Marketing
5,000
VP of Marketing
500
VP of Marketing
200
Head of Growth Marketing
5,000
Vice President Growth
200

Bonus for Attendees

All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.

THE TWIST

Reserve Your Spot

Register Now

12:45–1:30 PM PT / 3:45–4:30 PM ET

Secure your spot and learn how to make LTV:CAC a strategic advantage inside your organization.

Marketing leaders are under increasing pressure to justify spend, defend headcount, and prove they can drive profitable growth. At the center of these executive conversations is one metric: LTV:CAC.
 
In this session, Directive’s CEO Garrett Mehrguth and Paid Media Director Danielle Boone will unpack what it takes to lead a marketing organization that prioritizes LTV:CAC as its primary performance indicator. You’ll hear how this shift reframed internal alignment at Directive, impacted budgeting decisions, and changed how the C-suite evaluates marketing’s effectiveness.

 
You’ll also learn why the traditional 3:1 benchmark is often insufficient, how segmentation and attribution issues can distort CAC math, and what it takes to transform marketing into a true profit driver.

 
If you’ve struggled to connect marketing programs to revenue or want to lead with more financial clarity, this session will provide the frameworks and benchmarks to get there.

ABOUT THE WEBINAR

Garrett Merguth

CEO & Founder
HOST

Danielle Boone

Director of Paid Media
HOST

Meet the Hosts

Sara Meier

Stuart Kinsey

SEO & Content Strategist

Moderator

Ben Glass-Liu

Senior Account Strategist, SEO

Michaela Wong

Senior Content Strategist

Macy Myhill

Associate Director, SEO

Meet the Team

Alyssa Crabbe

Associate Director, Content Marketing

July 23, 2025

45-Min Virtual Webinar

Why 3:1 performance creates different conversations about budget and headcount.

Which CAC levers are easiest to fix and which ones require strategic alignment.

How to connect attribution, CRO, and segmentation to improve efficiency.

Garrett Merguth

CEO & Founder
HOST

Danielle Boone

Director of Paid Media
HOST