© 2025Directive. All Rights Reserved.
© 2025 Directive. All Rights Reserved.
WEBINAR
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
An invite-only dinner at one of San Francisco’s best two-Michelin-star restaurants. No presentations, no pitches—just six unforgettable courses and real conversations. You're welcome to bring a standout team member, a spouse or a friend.
Reserve Your Spot – Limited Availability
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
AI-Powered Search is Changing Everything in the B2B Landscape.
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
Learn how AIO is reshaping visibility and performance across B2B and organic search.
Discover bottom-of-funnel strategies to offset lost clicks and maintain lead quality.
Get tools, tips, and reporting frameworks to measure and respond to AI-driven shifts.
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
Get a customizable AI Visibility Performance Dashboard your team can start using today. Want to take it a step further? All live attendees are eligible to receive a full AIO+LLM Audit to analyze market share, visibility, performance and opportunities - valued at $10,000.
THE TWIST
Reserve Your Spot
Thursday, May 29, 2025, 1 PM ET
Virtual
Spots are limited—don’t miss your chance to gain the strategies, tools, and insights you’ll need to thrive in an AI-shaped search landscape.
Join us for a dynamic panel where Directive’s SEO experts explore how AI Overviews (AIO) and large language models (LLMs) are reshaping the search landscape—and what that means for B2B marketers.
As one marketing leader put it, “It feels like the ground is moving under our feet.” From unpredictable visibility shifts to evolving performance metrics, AI is reshaping the role of search in the B2B funnel.
You’ll hear how leading B2B brands are navigating these changes, what questions they’re asking, and what frameworks Directive’s experts are using to guide them.
ABOUT THE WEBINAR
Sara Meier
Stuart Kinsey
Content & SEO Strategist
Moderator, Director of Content & SEO
Ben Glass-Liu
Senior Content & SEO Strategist
Michaela Wong
Senior Content & SEO Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
