© 2025Directive. All Rights Reserved.
© 2025 Directive. All Rights Reserved.
WEBINAR
No One Reads Your Blog: The Interactive Content That Actually Converts
Are your blogs failing to convert? Watch Directive’s content leaders unpack how interactive tools are replacing static content and driving performance across the funnel.
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
Is Your Content Converting?
Why Interactive Beats Blogs in B2B
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
How to identify when your blog strategy is hitting a ceiling and what top content teams are building with interactive tools instead.
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
Watch the Webinar That’s Changing B2B Content
12 PM EST
See how Directive’s content leaders use interactive tools to boost engagement and revenue. Learn what’s replacing static blogs and driving real conversions—available to stream now.
Most content strategies still lean on blog output to drive traffic, but traffic alone doesn’t drive revenue. Marketing teams are being asked to do more with less. At the center of that pressure is one question: is your content actually converting?
In this session, Directive’s Director of Content Marketing Sara Meier, Editorial Lead Michael Bonebright, and Interactive Content Strategist Nathan Smith join Case Status Marketing Manager Betsy Kinney to unpack how interactive content has become the highest-performing asset in B2B content programs. Learn how this shift changed Directive’s go-to-market execution, improved lead quality, and helped clients move beyond flat blog metrics.
Understand how tools like ROI calculators, quizzes, AI prompt builders, and industry-specific assessments outperform static content, align to buyer intent, and generate both top-of-funnel visibility and bottom-of-funnel pipeline.
If you’ve struggled to prove content ROI or want to build assets that connect to revenue, this webinar gives you the frameworks and examples to start now.
ABOUT THE WEBINAR
Sara Meier
Director of Content Marketing & SEO
Directive
Michael Bonebright
Editorial Lead
Directive
Meet the Hosts
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
October 21, 2025
45-Min Virtual Webinar
Why assets like ROI calculators, quizzes, and AI prompt builders are winning in search, on-page engagement, and lead capture.
How to launch interactive content without heavy dev lift, long timelines, or draining your content bandwidth.
How to turn a single asset into SEO impact, digital PR, and conversion-ready pipeline with one content play.
Nathan Smith
Interactive Content Strategist
Directive
Betsy Kinney
Marketing Manager
Case Status
Sara Meier
Director of Content Marketing & SEO
Directive
Editorial Lead
Directive
Michael Bonebright
Nathan Smith
Interactive Content Strategist
Directive
Marketing Manager
Case Status
Betsy Kinney
