© 2025Directive. All Rights Reserved.
© 2025 Directive. All Rights Reserved.
WEBINAR
Why Your AI Search Is Hard to Measure (and How to Fix It)
What’s measurable, what’s missing, and how B2B SaaS teams are approaching AI search today.
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
What B2B Teams Can (and Can’t) Measure in AI Search Today
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
How LLMs influence discovery, research, and vendor evaluation before traditional attribution begins
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
How CMOs Are Rethinking AI Search Measurement
12 PM EST
Learn how marketing leaders are navigating attribution blind spots and redefining success in an AI-driven search landscape.
AI search is already shaping how buyers discover, research, and evaluate vendors, often long before those interactions surface cleanly in analytics or attribution.
As LLMs like ChatGPT and Perplexity become part of early-stage discovery, teams are seeing new visibility patterns emerge. Brand presence can increase without a corresponding lift in clicks. High-intent users may engage with AI answers, convert later, and never self-attribute. Existing dashboards were not built to explain how these signals influence pipeline.
In this webinar, Directive’s content marketing, SEO, and paid media experts will break down how teams are approaching AI-driven search today, what can be measured reliably right now, and where new frameworks are required to interpret impact.
You’ll see how Directive evaluates LLM visibility, prioritizes commercial-intent prompts, benchmarks performance against competitors, and builds early reporting to connect AI-driven discovery to downstream traffic, conversion signals, and potential pipeline influence. The session will also cover where measurement breaks down, why that happens, and how teams can plan around uncertainty without over-attributing or guessing.
If AI search is influencing buyer behavior but not showing up clearly in your reporting, this session will help you separate signal from noise and build a more grounded approach as AI continues to reshape search.
ABOUT THE WEBINAR
Isaiah Studivent
Video Marketing Manager
HOST
Sara Meier
VP of Content Marketing & SEO
Meet the Hosts
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
January 15, 2026
45-Min Virtual Webinar
Which AI search signals are measurable today and which remain directional
How to identify and prioritize commercial-intent prompts that actually matter for revenue
How Directive benchmarks LLM visibility against competitors and tracks presence over time
Lauren Marks
Director of Paid Media & Design
Stuart Kinsey
Senior Content Strategist
Stuart Kinsey
Senior Content Strategist
Practical ways to connect AI-driven discovery to traffic, conversion signals, and potential pipeline influence
Why Your AI Search Is Hard to Measure (and How to Fix It)
Lauren Marks
Director of Paid Media & Design
Sara Meier
VP of Content Marketing & SEO
Ben Glass-Liu
Senior Account Strategist, SEO
Drew Garrett
Content Strategist
Ben Glass-Liu
Senior Account Strategist, SEO
Drew Garrett
Content Marketing Strategist
