Having a blog on your business’ website is one of the newest and most important methods of today’s digital marketing. Keeping a consistent blog gives you an opportunity for you to demonstrate your expertise, create a larger network, and increase customer loyalty. Whether you are creating a blog for your own business or you are going to hire someone to create awesome content for you, you should definitely consider having a blog. Here are a few things you should keep in mind when trying to maintain an exceptional business blog.
Make sure that you are giving your readers a reason to be reading. Don’t waste their time. Give your readers new insight or a new perspective on something old. Make sure that the content that you are providing can help your reader in some way. They should feel more informed about your industry when they are done reading your blog.
This is an important one. Search Engine Optimization simply means making it easier for your reader to read your blog. Keyword research is essential when it comes to creating content that your readers will be able to find when using search engines.
When it comes to creating a great business blog, simplicity is key. Don’t use sentences that are too long. Write for your audience appropriately. Try not to use too much jargon that they won’t understand unless you intend on explaining it in your blog post. Keep it simple.
People like to read things that have to do with themselves. Try your best to make your content as relatable as possible. This goes back to the first point that we made: Your goal is to inform your reader and to give them information that will help them, not to just brag about how much you know about your industry.
This is the fun part of having a great business blog. It gets to be entertaining! There are so many different ways to entertain your reader. Have a creative voice and tone. Try to make your blog personal and conversational. Don’t forget to add relevant videos, pictures, charts, and graphics to give your reader something to look at!
One of your main goals for your blog should be to create shareable content. Make the most of your advertising. You want to make your reader want to share it with other Internet users. Create content that you would click on if it were your Facebook Timeline.
Think about what is trending and relevant in your industry and try to be the first to talk about it. This will contribute to creating not only informative content, but it will also increase the likelihood that your blog posts will be shared across multiple internet platforms.
Want to learn more about what it takes to keep up a great blog for your business? Directive Consulting has tons to tell you. Give us a call at (949) 214-4024 or visit us online for a free consultation. We can’t wait to hear from you.