© 2026 Directive. All Rights Reserved.
© 2026 Directive. All Rights Reserved.
WEBINAR
The Channels You Think Are “Too B2C” Are Driving B2B Growth
How to use YouTube, Meta, TikTok, and Reddit to build pipeline beyond Search and LinkedIn.
Reserve Your Spot – Limited Availability
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
Rethinking Where B2B Demand Actually Starts
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
A clear view of why over-investing in Search and LinkedIn leaves pipeline on the table
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
Reserve Your Spot
12 PM EST
Save your seat and learn how B2C channels can reshape your B2B pipeline strategy.
Most B2B brands pour 70 to 80% of their paid media budgets into Search and LinkedIn, chasing buyers who are already in-market. But the decisions that shape purchase intent are happening long before that, on the channels B2B marketers have been trained to dismiss as "too B2C."
Your buyers are watching YouTube tutorials, scrolling Meta, lurking in subreddits, and discovering categories on TikTok well before they ever type a query into Google or engage with a LinkedIn ad. The brands that show up in those moments are the ones shaping preference, building category association, and capturing demand their competitors never see.
This is not about chasing novelty channels or running experiments for the sake of it. It is about recognizing a structural gap in how most B2B teams allocate spend, and closing it with a repeatable, enterprise-tested system.
In this session, Directive's Paige Stuhrenberg, Associate Director of Communications, and Ben Vorwerk, Associate Director of LinkedIn Advertising, will share the audience, creative, and measurement frameworks they use to turn YouTube, Meta, TikTok, and Reddit into serious B2B pipeline drivers. If you want to understand where demand generation is heading, and how to position your brand ahead of the curve, this conversation is for you.
ABOUT THE WEBINAR
Ben Vorwerk
Associate Director of LinkedIn Advertising
Paige Stuhrenberg
Associate Director of Communications
Meet the Hosts
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
April 29, 2026
45-Min Virtual Webinar
An audience blueprint for reaching real B2B decision-makers on B2C platforms
Channel-specific creative strategies that actually perform on YouTube, Meta, TikTok, and Reddit
A practical system for integrating B2C channels into your existing funnel
Ben Vorwerk
Associate Director of LinkedIn Advertising
A measurement model covering lift testing, attribution, and rules for scaling or cutting spend
The Channels You Think Are “Too B2C” Are
Driving B2B Growth
Paige Stuhrenberg
Associate Director of Communications
