Crush your software & tech marketing goals with Customer Generation.

We generate revenue for your organization by focusing on what matters most—attracting, converting, and retaining customers and users for life.

We generate revenue, not fluff metrics.

Unlock new levels of business performance with Directive’s Customer Generation methodology.

Client
Acquired Funding / IPO
IPO
IPO
IPO
Acquired Funding
Acquired Funding
Acquired Funding
Client
Acquired Funding / IPO
IPO
IPO
Acquired Funding
Acquired Funding
Acquired
IPO

Our proprietary Customer Generation methodology fuses together every piece of your marketing framework.

PAID MEDIA

Build campaigns that engage your customer base where they are and with the offer they need.

  • Paid Search
  • Paid Social
  • Programmatic
  • Account Based Marketing
  • Review & Directory Sites
  • Performance Creative

SEO

Create a Customer Generation powered SEO strategy that builds value, readership, and loyalty.

  • Discoverability
  • Technical Analysis
  • Content Strategy
  • Analytics & Reporting
  • SEO A/B Testing
  • Digital PR Strategy & Execution
  • Site Acquisition & Migrations

STRATEGY

Get the full-suite strategy offering for Customer Generation.

  • Custom Business Assessment
  • TAM Identification
  • Persona Development
  • 1st Party Data Collection
  • Financial Modeling
  • Customer-Led Strategies

REVENUE OPS

Get end-to-end marketing optimization from planning & budgeting to execution & analysis.

  • Analytics Insights
  • Technology Transformation
  • Data Stewardship
  • Campaign Optimization
  • Lead Management

DESIGN

Create flexible and powerful designs for every channel and personalize them for every user.

  • Positioning
  • Brand Guidelines
  • Logos
  • Visual Brand Elements
  • Web Design
  • Landing Page Design
  • Image & Social Ads
  • Split-Testing & Optimization
  • Sales Decks
  • Data Visualization
  • Case Studies & One-Pagers

VIDEO

Build videos for your customer base that stop the scroll. Engage, educate, and excite your audience.

  • Brand Videos
  • Product Explainer Videos
  • Video Ads
  • Testimonials & Case Studies
  • Website Animations
PAID MEDIA
SEO
STRATEGY
REVENUE OPS
DESIGN
VIDEO
Arctic Wolf logo

Arctic Wolf generates 109% increase in closed/won revenue QoQ

Swoogo logo

Swoogo's Customer Generation refresh generated $594k revenue

Leading software and tech companies trust us to

generate revenue.

Relying on legacy marketing metrics alone won't grow your customer base.
Directive crafts innovative marketing strategies backed by financial modeling to increase lifetime value and drive more happy users.

Directive provides a true team-based approach, meaning they cover multiple marketing disciplines and gets “economies of scale” benefits associated with leading campaigns for over 200 companies.

Mike Greeves

Head of Digital, Sumo Logic

It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.

70% increase in sales from our SEO and paid search activity.

Jon Peacock

Director of Marketing Tech and Analytics, Procare

They know about every trend and algorithm and they have new ways to improve lead generation every week.

Results are all positive and include 178% growth in organic traffic, a 93% increase in organic lead generation, and 44% improvement to PPC lead generation. Directive is communicative, innovative, and quick to solve issues before they become problems.

Laura Hamrick

Web Optimization Manager, Xactly

Directive has been instrumental to the growth we’ve seen during the last year and a half. The knowledge, resources, and analytics provided by the team are not anything that we could have done on our own.

Amanda Morgan

Marketing Director, Vyond

1. Set marketing goals that generate customers and users.

Most agencies will boost your traffic, get you some leads, then call it a day. We focus on how marketing impacts the entire lifecycle of your customer base, and develop a plan that keeps building value after the sale.

2. Leverage LTV:CAC financial modeling to predict revenue.

To compete and win in tough software and tech spaces, you need to identify your most impactful levers. We use financial modeling to develop bulletproof strategies that are built for the ever-changing challenges of your industry.

3. Deploy growth efficiency campaigns at scale.

Future-proof your campaigns by using 1st party data, detailed segmentation, and emotion to motivate your ideal customers and users. We help you reallocate capital strategically to build on wins and minimize losses.

Are you ready for us? Develop your winning game plan today.

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