SaaS Marketers Take On Sour Candies + Sweet Insights

Join the President & CEO of Directive, Garrett Mehrguth, and a chosen SaaS Marketing leader LIVE EVERY WEEK!! Each week, Garrett will interview a new SaaS marketing leader while they tackle a bag of Toxic Waste (they might try to get some SaaS insights out too…)

Sour & SaaS Takeaways From Each Episode: 

Every week you’ll get to watch Garrett and a SaaS Marketing Leader dive into some high-level marketing questions and brand insights. Tune in for strategic SaaS insights:

  – value positioning audits
  – product versus service lead growth analysis
  – customer-led content strategies
  – strategic copy and messaging suggestions
  – high-level CMO insights
  – CEO level marketing decisions & values
  – some laughs and funny faces…

Upcoming Shows

Attend Next Live Show
12/07/2021 9:00 am

Trading Sour For Sweet

Sour & SaaS will be back after the holidays!

12/14/2021 9:00 am

Tune In Next Season!

Any Favorite SaaS Marketing Influencers?

12/21/2021 9:00 am

More Guests Coming Soon!

Any Favorite SaaS Marketing Influencers?

Register For Liveshow Episodes

Here What Our Fans Have To Say!

"Loved The Show"

"I loved the show - I was invited to speak about Marketing, while eating rotten jelly beans. What can go wrong?"

Ran Avrahamy, CMO at Appsflyer

"I Was Blown Away"

"I was blown away by the quality of the conversation, and the in-depth research Garrett had done to prepare for the show. He kept me on my toes, in the best way. The only thing harder than his questions is the candy! What a blast to be on this show. 10/10 would recommend."

Maddy Martin, VP of Marketing at

"He's wicked smart, intuitive, and asks great questions."

"I really enjoyed my conversation with Garrett. He's wicked smart, intuitive, and asks great questions. We had a great conversation around the buyer's journey, customer voice/advocacy, conversion optimization, SEO, and buyer intent data. As for the candies ... well let's just say I'll be sticking to sour patch kids."

Vinay Bhagat, Founder & CEO at TrustRadius

Recent Episodes

Sour & SaaS – The premiere episode! With G2’s Kevin Indig

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