© 2026 Directive. All Rights Reserved.
© 2026 Directive. All Rights Reserved.
WEBINAR
GEO/AEO Readiness:
Getting LLMs to Favor Your Brand
AI search is changing how buyers discover software. Is your brand showing up in the answers that matter?
Reserve Your Spot – Limited Availability
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
Are LLMs Recommending Your Competitors Instead of You?
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
The framework to parse your AI visibility data, track brand mentions, and measure your exact share of voice in LLM responses.
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
Reserve Your Spot
12 PM PST
Save your seat and learn how to stop losing high-intent buyers to invisible AI search gaps.
Traditional SEO alone is no longer enough. Buyers are increasingly turning to ChatGPT, Perplexity, Claude, Gemini, and AI Overviews to research vendors, compare solutions, and shortlist partners before they ever visit your website.
The problem? Most companies have no idea how their brand is being represented — or ignored — inside LLM-generated answers.
In this webinar, we’ll break down how modern B2B brands are measuring AI visibility, diagnosing where competitors are outperforming them, and building the content, technical, and offsite authority signals that help LLMs favor their brand.
Whether you’re trying to move upmarket, recover declining organic pipeline, or close the AI visibility gap against a competitor, this session will give you a practical framework for GEO/AEO readiness.
ABOUT THE WEBINAR
Meet the Host
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
June 29, 2026
45-Min Virtual Webinar
Actionable ways to evaluate your content performance through referral analytics and prompt-level citation monitoring.
Strategies for tracking how your brand is represented across review sites, community mentions, and third-party citations.
The exact tools and reporting approaches modern marketing teams use to understand how AI systems actually perceive their brand.
GEO/AEO Readiness:
Getting LLMs to Favor Your Brand
Content Strategist
Drew Garrett
Ben Glass-Liu
Sara Meier
Senior Content Strategist
Stuart Kinsey
VP of Content Marketing & SEO
Senior Account Strategist, SEO
Sara Meier
VP of Content Marketing & SEO
Ben Glass-Liu
Senior Account Strategist, SEO
Senior Content Strategist
Stuart Kinsey
Content Marketing Strategist
Drew Garrett
