© 2025Directive. All Rights Reserved.
© 2025 Directive. All Rights Reserved.
WEBINAR
From Cold Turkey to Warm Pipeline: Marketing Lessons 2025 Taught Us
See how Directive’s marketing team turned cold tactics into warm pipeline and the plays you can use heading into 2026.
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
Cold Isn’t Converting Anymore. Here’s What’s Working Now.
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
How updating your content strategy for GEO and pipeline efficiency requires shifting focus from ranking to relevance.
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
Watch the Webinar That’s Changing How Teams Drive Pipeline
Learn the strategies that helped Directive warm funnels, boost efficiency, and create predictable opportunities.
Marketing changed fast in 2025. Budgets tightened. Teams were stretched. Expectations increased. The gap widened between cold tactics that stalled and warm programs that consistently created pipeline. The teams that won were the ones that adapted their content, paid media, and customer marketing strategies to match how buyers actually behave today.
In this session, Directive’s internal marketing team shares the real lessons, pivots, and playbooks we used to generate warmer, faster, and more predictable opportunities in our own programs. As the team responsible for marketing a marketing agency, we test every strategy on ourselves first. This is a behind the scenes look at what worked, what changed, and what others can steal to upgrade performance heading into 2026.
If you want to strengthen your content strategy for GEO, stabilize paid media results, or turn customer marketing into a true revenue engine, this webinar gives you practical, repeatable takeaways you can put into motion now.
ABOUT THE WEBINAR
Isaiah Studivent
Video Marketing Manager
Graysen Christopher
Marketing Communications Manager
Meet the Hosts
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
Why expanding your website with sub-service pages increases BOFU visibility and overall SEO performance.
How a TAM list influences paid media efficiency and determines the quality of your results.
Why diversification should be the foundation of every paid media program, not an afterthought.
Angie Glass-Liu
Paid Media
Manager
Lea Amiri
Senior Customer Marketing Manager
Isaiah Studivent
Video Marketing Manager
Paid Media Manager
Angie Glass-Liu
Lea Amiri
Senior Customer Marketing Manager
Marketing Communications Manager
Graysen Christopher
How full lifecycle customer marketing creates warmer, faster, and higher value opportunities with simple and aligned programs.
How building a permanent and trusted community space strengthens peer learning and deepens customer engagement.
From Cold Turkey to Warm Pipeline:
Marketing Lessons 2025 Taught Us