Upcoming Webinars
Webinar
The B2B Influencer Playbook: 5 Tactics to Build Brand Credibility
Learn how to operationalize B2B influence across PR, content, social, and demand generation to build authority in the conversations shaping buyer decisions.
- 1pm EST Thursday, August 27
Webinar
The Q4 Panic Playbook: 5 Tactics For B2B & B2C Ecommerce Brands
When budgets tighten and timelines compress, playing it safe can become the riskiest Q4 strategy. Is your ecommerce team making the right bets?
- 12:30pm EST Wednesday, September 16
Webinars
The B2B Influencer Playbook:
5 Tactics to Build Brand Credibility
Learn how to operationalize B2B influence across PR, content, social, and demand generation to build authority in the conversations shaping buyer decisions.
GEO/AEO Readiness: Getting LLMs to Favor Your Brand
AI search is changing how buyers discover software. Is your brand showing up in the answers that matter?
The AI Search Playbook for B2B: 7 Tactics to Future-Proof Your Discoverability
AI citations are the new currency of discovery, disrupting every channel from Google Ads to organic search. There’s a new playbook required to win.
Stop Pitching Ghosts: Why Broad Targeting Is Quietly Bleeding Your Series A Dry
Build a capital-efficient growth engine and stop wasting runway on audiences that will never buy.
The Channels You Think Are “Too B2C” Are Driving B2B Growth
How to use YouTube, Meta, TikTok, and Reddit to build pipeline beyond Search and LinkedIn.
Are You Ready for ChatGPT Ads?
See what B2B marketing leaders need to know as advertising enters conversational discovery.
Monetizing LinkedIn Ads in 2026: What Actually Works (Real Examples + Results)
See how revenue-focused LinkedIn programs use smarter targeting, creative, and funnel structures to generate pipeline.
Why Your AI Search Is Hard to Measure (and How to Fix It)
Learn how to separate measurable signals from noise and connect AI visibility to business impact.
The 2026 Marketing Reset: What CMOs Need to Bet on Now
Build a modern marketing strategy around the five bets driving efficient growth in 2026.
From Cold Turkey to Warm Pipeline: Marketing Lessons 2025 Taught Us
See which content, paid media, and customer marketing strategies created warmer, more predictable pipeline.
No One Reads Your Blog: The Interactive Content That Actually Converts
See how interactive tools are replacing static content and driving measurable performance across the funnel.
Double Down on ROI: Fixing LTV:CAC Where It Hurts
Build a marketing model that turns every investment into more profitable growth.
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
AI search is reshaping visibility, traffic, and performance. Is your search strategy keeping pace?
GEO/AEO Readiness:
Getting LLMs to Favor Your Brand
AI search is changing how buyers discover software. Is your brand showing up in the answers that matter?
Stop Pitching Ghosts: Why Broad Targeting Is Quietly Bleeding Your Series A Dry
How to build a capital-efficient growth engine and stop wasting runway on audiences that will never buy.
The Channels You Think Are “Too B2C” Are Driving B2B Growth
How to use YouTube, Meta, TikTok, and Reddit to build pipeline beyond Search and LinkedIn.
Are You Ready for ChatGPT Ads?
ChatGPT has officially entered the ad testing phase. Here’s what B2B marketing leaders must do now to prepare for AI-driven discovery.
Monetizing LinkedIn Ads in 2026: What Actually Works (Real Examples + Results)
What drives revenue on LinkedIn today, where funnels break down, and how top teams are fixing it.
Why Your AI Search Is Hard to Measure (and How to Fix It)
What’s measurable, what’s missing, and how B2B SaaS teams are approaching AI search today.
The 2026 Marketing Reset: What CMOs Need to Bet on Now
Hear the key 2026 shifts our team is making to build higher-quality, more efficient pipeline.
From Cold Turkey to Warm Pipeline: Marketing Lessons 2025 Taught Us
Join Directive’s internal team and learn the pivots that generated higher-quality pipeline in 2025.
UPCOMING WEBINAR
No One Reads Your Blog: The Interactive Content That Actually Converts
Your content team is spending thousands to create assets buyers never finish and Google barely ranks. This session will show how…
- 12pm EST Tuesday, October 21st
Double Down on ROI: Fixing LTV:CAC Where It Hurts
Is your LTV:CAC holding your marketing team back? Watch Directive’s leadership as they break down how to turn this critical metric in…
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Watch our dynamic panel of Directive’s SEO experts explore how AI Overviews (AIO) and large language models (LLMs) are reshaping…
Ready to turn these insights into impact? Let’s talk about accelerating your growth.